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Marketing Intelligence and Analytics

Postgraduate | CUR-MMK560 | 2024

Become an innovator by applying data analysis and analytics across social media, websites and surveys. Learn how to conduct research, unpack complex data, and make marketing recommendations.

Study method
100% online
100% online
Entry requirements
Part of a degree
13 weeks

FEE-HELP available

Marketing Intelligence and Analytics

About this subject

  • At the completion of this subject students will be able to:

    1. evaluate customer relationships based on analysis of diverse primary and secondary data sources
    2. apply contemporary marketing analytics to support strategic decision making
    3. create practical marketing recommendations based on contemporary marketing analytics.

Entry requirements

To enrol in this subject, you must be admitted into a degree.

Additional requirements

No additional requirements

Study load

0.125 EFTSL
This is in the range of 10 to 12 hours of study each week.

Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.

Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.

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