Make your marketing meaningful as you learn how to identify opportunities, isolate challenges and apply global marketing frameworks. Collaborate to make decisions and create strategic executions to achieve a sustainable presence in market.
Your upfront cost:
28 Feb 2022
29 Aug 2022
Start your career with Curtin’s globally recognised courses and extensive industry connections. Through OUA, our online courses offer an interactive and collaborative learning experience that gets you the same degree as if you studied on campus. Curtin is a global university with a vibrant culture of innovation and collaboration and is ranked in the top one per cent of universities worldwide.
This subject is designed to develop students’ understandings of the marketing challenges and opportunities encountered in global markets. Through industry-focused case analysis and conceptual underpinnings students will develop cross-cultural business skills relevant to the global marketing environment, including entry strategies, social and cultural understandings, strategic international competitiveness, and consumer behaviour in global markets. Students will work actively and collaboratively to execute strategic thinking and decision making in achieving a sustainable presence in global markets.
Please Note: If it’s your first time studying a Curtin University subject you’ll need to complete their compulsory ‘Academic Integrity Program’. It only takes two hours to complete online, and provides you with vital information about studying with Curtin University. The Academic Integrity Program is compulsory, so if it’s not completed your subject grades will be withheld.