Duration
13 weeks
Study method
100% online
Available loans
- FEE-HELP
Assessments
Subjects may require attendance
Prior study
Not required
Study terms
- 27 Aug 2018
Start your career with Curtin’s globally recognised courses and extensive industry connections. Through OUA, our online courses offer an interactive and collaborative learning experience that gets you the same degree as if you studied on campus. Curtin is a global university with a vibrant culture of innovation and collaboration and is ranked in the top one per cent of universities worldwide.
University ranking
Subject details
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Topics
- Introduction to Global Marketing
- Global Economic and Trade Environment
- Social and Cultural Environment
- Political, Legal, and Regulatory Environment
- Competitive Environment –Country competitiveness and Industry Competitiveness
- Entry Modes
- Understanding consumer behaviour in global market
- Product and branding decisions in global markets
- Pricing decisions in global markets
- Global channels & distribution decisions
- Global communications
- Digitization and International Marketing. Exam Revision
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Study resources
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Instructional Methods
- Standard Media
- Online Quizzes/Tests
- Web links
- Podcasting/Leacture capture
- Chat Rooms
- Disscusion forum/Discussion Board
- Embedded Multimedia
- Audio/Video conferencing
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Online Materials
- Audio-Video streaming
- Printable format materials
- Online Assessment
- Online Assessment
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In order to enrol in this subject, you must be accepted into one of the following degrees:
Core
- CUR-MMK-MAS-2018
- CUR-MMK-GDI-2018
- CUR-MMK-GCE-2018
Special requirements
No special requirements
This subject is designed to develop students’ understandings of the marketing challenges and opportunities encountered in global markets. Through industry-focused case analysis and conceptual underpinnings students will develop
cross-cultural business skills relevant to the global marketing environment, including entry strategies, social and cultural understandings, strategic international competitiveness, and consumer behaviour in global markets. Students will work actively and collaboratively to execute strategic thinking and decision making in achieving a sustainable presence in global markets.
Please Note: If it’s your first time studying a Curtin University subject you’ll need to complete their compulsory ‘Academic Integrity Program’. It only takes two hours to complete online, and provides you with vital information about studying with Curtin University. The Academic Integrity Program is compulsory, so if it’s not completed your subject grades will be withheld.
Find out more about the Academic Integrity module.
- Market Entry Assessment (35%)
- Case Analysis and Discussion Leadership (25%)
- Invigilated Exam (40%)
Textbooks are subject to change within the academic year. Students are advised to purchase their books no earlier than one to two months before the start of a subject.
View textbooks