Postgraduate CUR-MMK510-2023

International Marketing for Managers

Make your marketing meaningful as you learn how to identify opportunities, isolate challenges and apply global marketing frameworks. Collaborate to make decisions and create strategic executions to achieve a sustainable presence in market.

From

$3,536 $3,786

Your upfront cost: $0

International student?

Duration

13 weeks

Study method

100% Online

Available loans

FEE-HELP

Assessments

100% online

Prior study

Not required

Start dates

28 Aug 2023

Start your career with Curtin’s globally recognised courses and extensive industry connections. Through OUA, their online courses offer an interactive and collaborative learning experience that gets you the same degree as if you studied on campus. Curtin is a global university with a vibrant culture of innovation and collaboration and is ranked in the top one per cent of universities worldwide.

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2023

Subject details

What you'll learn

At the completion of this subject students will be able to:

assess international marketing environments and cross-cultural consumer behaviour
identify relevant opportunities and challenges in various international markets
formulate strategic solutions to address pertinent global marketing and sustainability issues
apply relevant theories and frameworks associated with international marketing

Topics covered

- Introduction to Global Marketing
- Global Economic and Trade Environment
- Social and Cultural Environment
- Political, Legal, and Regulatory Environment
- Competitive Environment –Country competitiveness and Industry Competitiveness
- Entry Modes
- Understanding consumer behaviour in global market
- Product and branding decisions in global markets
- Pricing decisions in global markets
- Global channels & distribution decisions
- Global communications
- Digitization and International Marketing. Exam Revision

Entry requirements

In order to enrol in this subject, you must be accepted into one of the following degrees:

Additional requirements

No additional requirements

Description

This subject is designed to develop students’ understandings of the marketing challenges and opportunities encountered in global markets. Through industry-focused case analysis and conceptual underpinnings students will develop

cross-cultural business skills relevant to the global marketing environment, including entry strategies, social and cultural understandings, strategic international competitiveness, and consumer behaviour in global markets. Students will work actively and collaboratively to execute strategic thinking and decision making in achieving a sustainable presence in global markets.

Please Note: If it’s your first time studying a Curtin University subject you’ll need to complete their compulsory ‘Academic Integrity Program’. It only takes two hours to complete online, and provides you with vital information about studying with Curtin University. The Academic Integrity Program is compulsory, so if it’s not completed your subject grades will be withheld.

Find out more about the Academic Integrity module.

Assessments

Market Entry Assessment (35%)
Case Analysis and Discussion Leadership (25%)
Online Exam (40%)

Textbooks

For textbook details check your university's handbook, website or learning management system (LMS).