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Integrated Global Communications

Postgraduate | CUR-MMK610 | 2024

See how multi-national firms plan, develop and implement marketing communications programs for global brands. Investigate the challenges of marketing across different cultures and media. Explore essential strategies including targeting and positioning.

Study method
100% online
100% online
Entry requirements
Part of a degree
13 weeks

FEE-HELP available

Integrated Global Communications

About this subject

  • At the completion of this subject students will be able to:

    1. analyse, interpret, and visualize insights and recommendations from ‘real-world’ data sources
    2. apply concepts, models, and frameworks relating to consumer responses towards global and local brands
    3. evaluate and develop strategic campaigns to achieve important objectives aligned to the UN SDGs
    4. reflect upon the ethical and social outcomes of marketing communications in both personal and professional contexts
    5. collaborate effectively in a professional team environment

Entry requirements

To enrol in this subject, you must be admitted into a degree.

Additional requirements

No additional requirements

Study load

0.125 EFTSL
This is in the range of 10 to 12 hours of study each week.

Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.

Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.

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