Digital and Interactive Marketing

• • Introduction to Digital Marketing
  • Search Marketing: SEO and PPC
  • Digital Innovation
  • Digital Marketing Plan and Strategy
  • Digital Marketing Management: Product & Distribution Strategies
  • Digital Marketing Management: Promotion & Pricing Strategy
  • Digital Analytics and Performance Metrics
  • Website Design
  • Digital Marketing Campaign Implementation
  • Social Media Marketing and Social Media Analytics
  • Online Consumer Behaviour
  • Contemporary Issues in Digital Marketing

In order to enrol in this subject, you must be accepted into one of the following degrees:

Elective

• CUR-ISE-MAS-2023
• CUR-ISC-MAS-2023

Additional requirements

No additional requirements

The subject focuses on the practical application of digital marketing strategies, innovations, and analytics. It explores different online marketing opportunities such as the use of social media, paid search, remarketing, and video
marketing. The subject provides an opportunity for students to plan and implement a real-world online marketing campaign such as a Google AdWords campaign. It also discusses the application of cutting edge digital innovations such as wireless analytics and programmatic advertising in a marketing context. Furthermore, the subject examines a range of digital analytics tools to evaluate and optimise digital marketing assets and strategies. The subject also touches on
contemporary and ethical issues surrounding the use of digital marketing tools.

Please Note: If it’s your first time studying a Curtin University subject you’ll need to complete their compulsory ‘Academic Integrity Program’. It only takes two hours to complete online, and provides you with vital information about studying with Curtin University. The Academic Integrity Program is compulsory, so if it’s not completed your subject grades will be withheld.

Find out more about the Academic Integrity module.

• Marketing Plan and Implementation Report (Group Project) (35%)
• Digital Innovation Feasibility Report and Discussion Facilitation (35%)
• Digital Analytic and Performance Evaluation Report (30%)

For textbook details check your university's handbook, website or learning management system (LMS).