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Digital and Interactive Marketing

Postgraduate | CUR-MMK550 | 2024

Learn the ins and outs of e-marketing tools, and how they can help you meet digital marketing objectives. Gain the skills to consider a digital marketing strategy and form a digital marketing campaign. Become confident in analysing performance.

Study method
100% online
100% online
Entry requirements
Part of a degree
13 weeks

FEE-HELP available

Digital and Interactive Marketing

About this subject

  • At the completion of this subject students will be able to:

    1. utilise e-marketing tools to achieve digital marketing objectives
    2. evaluate product, pricing, distribution and communication marketing function in a firm’s digital marketing strategy
    3. develop a digital marketing campaign
    4. analyse the performance of digital marketing strategies and online customer touchpoints
    5. apply the ethical use of digital analytics and digital innovation in the marketing context
    6. demonstrate academic and professional integrity principles and apply writing, referencing and acknowledgement conventions required for the marketing discipline

Entry requirements

To enrol in this subject, you must be admitted into a degree.

Additional requirements

No additional requirements

Study load

0.125 EFTSL
This is in the range of 10 to 12 hours of study each week.

Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.

Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.

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