Buyer Behaviour and Analysis

• • Culture
  • Consumer decision making (Part 1)
  • Consumer decision making (Part 2)
  • Progressive Test
  • Perception and unconscious thought
  • Learning, memory and product positioning
  • The Self: mind, gender, and body
  • Attitudes and persuasive communications
  • Consumer ethics and misbehaviours
  • Flexible learning
  • Exam Revision and Closing Perspectives
  • Final Exam

In order to enrol in this subject, you must be accepted into one of the following degrees:

Core

• CUR-MMK-GDI-2020
• CUR-MMK-MAS-2020
• CUR-MMK-MAS-2021
• CUR-MMK-GDI-2021

Special requirements

No special requirements

This subject introduces the role of buyer behaviour and equips students with a comprehensive grounding in approaches to understanding consumer preferences, judgements, decision-making and buying behaviour. Specifically, it
integrates concepts and theories developed in the social sciences such as cognitive psychology, sociology, economics, anthropology and demography to explain and help predict consumption behaviour in both individuals and
organisations. Students will learn how to acquire and apply this knowledge to improve organisational strategy and success, in terms of developing marketing strategies, predicting buying behaviour and creating strategic initiative around
protecting consumers in the marketplace.

Please Note: If it’s your first time studying a Curtin University subject you’ll need to complete their compulsory ‘Academic Integrity Program’. It only takes two hours to complete online, and provides you with vital information about studying with Curtin University. The Academic Integrity Program is compulsory, so if it’s not completed your subject grades will be withheld.

Find out more about the Academic Integrity module.

• Progressive Test (15%)
• Case Study Report (70%)
• Final Exam (non-invigilated) (15%)