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Buyer Behaviour and Analysis

Postgraduate | CUR-MMK540 | 2024

Discover the cogs at work behind buyer behaviour. Consider preferences, judgement and decision-making using social science. Combine elements of psychology, sociology, economics and more to explain why people buy, and predict when they’re about to. 

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Study method
100% online
Subject may require attendance
Entry requirements
Part of a degree
13 weeks

FEE-HELP available

Buyer Behaviour and Analysis

About this subject

  • At the completion of this subject students will be able to:

    1. interpret the complexities of consumer decision-making processes including the influence of situational, psychological and social factors
    2. assess your own and other’s personal consumption experiences with analysis around how consumer attitudes are formed, and opinions changed
    3. evaluate ethical practices and corporate social responsibility frameworks for their applicability to consumer and business buying behaviour across various marketplace scenarios
    4. develop marketing strategies based on consumer insights
    5. effectively demonstrate group collaboration and teamwork skills necessary for the delivery of marketing services and products fit for client needs.

Entry requirements

To enrol in this subject, you must be admitted into a degree.

Additional requirements

No additional requirements

Study load

0.125 EFTSL
This is in the range of 10 to 12 hours of study each week.

Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.

Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.

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