Postgraduate | CUR-MMK540 | 2023
Buyer Behaviour and Analysis
Discover the cogs at work behind buyer behaviour. Consider preferences, judgement and decision-making using social science. Combine elements of psychology, sociology, economics and more to explain why people buy, and predict when they’re about to.
- Study method
- 100% online
- Subject may require attendance
- Entry requirements
- Part of a degree
- 13 weeks
- 28 Aug 2023
About this subject
At the completion of this subject students will be able to:
- interpret the complexities of consumer decision-making processes including the influence of situational, psychological and social factors
- assess your own and other’s personal consumption experiences with analysis around how consumer attitudes are formed, and opinions changed
- evaluate ethical practices and corporate social responsibility frameworks for their applicability to consumer and business buying behaviour across various marketplace scenarios
- develop marketing strategies based on consumer insights
- effectively demonstrate group collaboration and teamwork skills necessary for the delivery of marketing services and products fit for client needs.
- Consumer decision making (Part 1)
- Consumer decision making (Part 2)
- Progressive Test
- Perception and unconscious thought
- Learning, memory and product positioning
- The Self: mind, gender, and body
- Attitudes and persuasive communications
- Consumer ethics and misbehaviours
- Flexible learning
- Exam Revision and Closing Perspectives
- Final Exam
This subject introduces the role of buyer behaviour and equips students with a comprehensive grounding in approaches to understanding consumer preferences, judgements, decision-making and buying behaviour. Specifically, it
integrates concepts and theories developed in the social sciences such as cognitive psychology, sociology, economics, anthropology and demography to explain and help predict consumption behaviour in both individuals and
organisations. Students will learn how to acquire and apply this knowledge to improve organisational strategy and success, in terms of developing marketing strategies, predicting buying behaviour and creating strategic initiative around
protecting consumers in the marketplace.
Please Note: If it’s your first time studying a Curtin University subject you’ll need to complete their compulsory ‘Academic Integrity Program’. It only takes two hours to complete online, and provides you with vital information about studying with Curtin University. The Academic Integrity Program is compulsory, so if it’s not completed your subject grades will be withheld.
Find out more about the Academic Integrity module.
- Changing Consumer Behaviour Challenge (CCBC) (35%)
- Consumer Behaviour Test (School-Invigilated) (30%)
- Brand Case Analysis (35%)
For textbook details check your university's handbook, website or learning management system (LMS).
Start your career with Curtin’s globally recognised courses and extensive industry connections. Through OUA, their online courses offer an interactive and collaborative learning experience that gets you the same degree as if you studied on campus. Curtin is a global university with a vibrant culture of innovation and collaboration and is ranked in the top one per cent of universities worldwide.
Learn more about Curtin.
Explore Curtin courses.
- QS Ranking 2023:
- Times Higher Education Ranking 2023:
To enrol in this subject, you must be admitted into a degree.
No additional requirements
This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.