Duration
13 weeks
Study method
100% online
Available loans
- FEE-HELP
Assessments
100% online
Prior study
Not required
Study terms
- 26 Aug 2019
Start your career with Curtin’s globally recognised courses and extensive industry connections. Through OUA, our online courses offer an interactive and collaborative learning experience that gets you the same degree as if you studied on campus. Curtin is a global university with a vibrant culture of innovation and collaboration and is ranked in the top one per cent of universities worldwide.
University ranking
Subject details
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- Culture
- Consumer decision making (Part 1)
- Consumer decision making (Part 2)
- Progressive Test
- Perception and unconscious thought
- Learning, memory and product positioning
- The Self: mind, gender, and body
- Attitudes and persuasive communications
- Consumer ethics and misbehaviours
- Flexible learning
- Exam Revision and Closing Perspectives
- Final Exam
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Study resources
-
Instructional methods
- Standard Media
- Online Quizzes/Tests
- Online assignment submission
- Web links
- Podcasting/Lecture capture
- Chat Rooms
- Discussion forum/Discussion Board
- Embedded Multimedia
- Audio/Video conferencing
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Online materials
- Printable format materials
- Online Assessment
- Resources and Links
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In order to enrol in this subject, you must be accepted into one of the following degrees:
Core
- CUR-MMK-MAS-2019
- CUR-MMK-GDI-2019
Special requirements
No special requirements
This subject introduces the role of buyer behaviour and equips students with a comprehensive grounding in approaches to understanding consumer preferences, judgements, decision-making and buying behaviour. Specifically, it
integrates concepts and theories developed in the social sciences such as cognitive psychology, sociology, economics, anthropology and demography to explain and help predict consumption behaviour in both individuals and
organisations. Students will learn how to acquire and apply this knowledge to improve organisational strategy and success, in terms of developing marketing strategies, predicting buying behaviour and creating strategic initiative around
protecting consumers in the marketplace.
Please Note: If it’s your first time studying a Curtin University subject you’ll need to complete their compulsory ‘Academic Integrity Program’. It only takes two hours to complete online, and provides you with vital information about studying with Curtin University. The Academic Integrity Program is compulsory, so if it’s not completed your subject grades will be withheld.
Find out more about the Academic Integrity module.
- Progressive Test 1 (20%)
- Brand Case Study Pitch and Report (60%)
- Progressive Test 2 (20%)
Click on the titles of the listed books below to find out more: