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B2B Services Marketing

Postgraduate | CUR-MMK640 | 2024

Study method
100% online
100% online
Entry requirements
Part of a degree
13 weeks

FEE-HELP available

B2B Services Marketing

About this subject

  • At the completion of this subject students will be able to:

    1. critically analyse, global and local, B2B marketing opportunities, by applying services marketing and business-to-business (B2B) theory, tools and frameworks
    2. design and execute marketing strategies in various contexts to derive customer and stakeholder value, utilising theory, tools and frameworks
    3. build long-term relationships with B2B customers by applying theory, tools and frameworks; and set, monitor and respond to key relationship metrics
    4. recognise, respond to and propose service design innovation opportunities particularly in emerging social, socio-cultural and digital situations

Entry requirements

To enrol in this subject, you must be admitted into a degree.

Additional requirements

No additional requirements

Study load

0.125 EFTSL
This is in the range of 10 to 12 hours of study each week.

Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.

Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.

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