Introduction to Marketing
UndergraduateADU-MARK10102027
Previously UAD-MAR1001OUA
Course information for 2027 intake View information for 2026 course intake
- Study method
- 100% online
- Assessments
- 100% online
- Enrol by
- 25 Apr 2027
- Entry requirements
- Part of a degree
- Duration
- 13 weeks
- Price from
- $2,200
- Upfront cost
- $0
- Loan available
- FEE-HELP available
Introduction to Marketing
About this subject
By the end of this course students will be able to:
- Understand the importance in business practice of being marketing oriented;
- Evaluate market conditions and customers needs when forming marketing strategies;
- Describe a range of common strategies for use with each of the various Marketing mix tools: product, pricing, promotion, and distribution;
- Recommend and justify an appropriate mix of such strategies to form a cohesive overall strategy to address given marketing tasks or situations; and
- Use examples from current events and real-world marketing situations to apply, illustrate and discuss different marketing strategies.
- Introduction
- Marketing Strategy
- Consumer Decision Making
- Segmenting and Targeting Markets
- Managing Products and Services
- Distribution and Pricing
- Promotion Part 1
- Promotion Part 2
- Market Research
- Course Summary
This course is designed to provide students with an understanding of the principles of Marketing. There will be a focus on the management of the marketing activities and how marketing relates to overall organisational functioning, including the management of exchange processes between business units and consumers and between firms. It will include topics such as environmental analysis, industry and competitor analysis, objective setting, marketing strategies, and marketing mix components such as pricing, distribution, product and service development, and promotion including both traditional and digital marketing communication. Additionally, the course will provide opportunities for the practical implementation of the concepts covered and the development of problem-solving skills by means of face-to-face seminars and tutorials, and online learning.
All assessments are assignment based.
- Critical Analysis (10%)
- Assignment (10%)
- Report (30%)
- Exam (15%)
- Proposal (35%)
For textbook details check your university's handbook, website or learning management system (LMS).
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Entry requirements
To enrol in this subject, you must be admitted into a degree.
Equivalent subjects
You should not enrol in this subject if you have successfully completed any of the following subject(s) because they are considered academically equivalent:
UAD-MAR1001OUA (Not currently available)
Others
Successful completion and passing of four core open access courses and admission into the Bachelor of International Business or Bachelor of Health Service Management.
Must not have completed MARKETNG1001OUA Introduction to Marketing at the University of Adelaide
Additional requirements
- Equipment requirements - Headphones or speakers (required to listen to lectures and other media). Headset, including microphone (highly recommended). Webcam (may be required for participation in virtual classrooms and/or presentations).
- Software requirements - It is essential for students to have reliable internet access in order to participate in and complete your units. myLearning is the Adelaide University's online learning environment. myLearning provides access to various features including announcements, course materials, discussion boards and assessments.
- Other requirements - Based on duty of care requirements, a student admitted to Adelaide University must be at least 17 years of age by the date of enrolment, in accordance with Adelaide University's Admission for Coursework Programs Procedure.
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.