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Study media & communication online with Swinburne University of Technology through Open Universities Australia. Explore all degrees, subjects and short courses now.

With this qualification, you will learn how to effectively influence and manage public perception and communicate with target audiences using engaging content, targeted messaging and strategic campaigns.Through practical experience and authentic projects and PR planning, you will learn to manage a range of communication challenges and explore new media, event management, digital marketing and crisis communication.Our graduates are equipped to work in a variety of public and private industries, including corporate communications, public affairs, marketing, and promotions and events.

Become a highly valued communications professional. With skills including writing, content creation, events management, and strategic planning, you’ll be ready to run PR programs and campaigns for businesses, not-for-profits, and government.

Bachelor of Media and Communication with a Major in Public Relations

Taught by industry professionals, this degree will equip you with the skills to create engaging cross-platform content, manage social media accounts, produce digital media projects and write for print, broadcast and digital media.You will learn professional communications skills to enable you to reach audiences effectively through digital and traditional media.With this qualification, you will be ready for a range of roles within the media and communications industry, including media content creator, social media manager, communications officer and media analyst.

Take in the fundamentals of media studies, then explore the evolution of print, broadcast and digital media. You’ll learn how to create content and manage social media, preparing you for professional media roles in the communications industry.

Bachelor of Media and Communication with a Major in Media Studies

As one of the very few universities to offer an online advertising degree, Swinburne gives you the opportunity to learn from industry leaders. You will understand how to design, create and deliver content and campaigns with impact and gain the practical skills you need to excel in a range of roles in the dynamic and ever-changing advertising industry.This qualification has a special focus on digital advertising and will equip you with the tools to excel in digital and traditional copywriting; online advertising trends; planning online and traditional campaigns, and communication strategy.

With a focus on digital advertising, this degree prepares you for roles in today’s dynamic advertising industry. Learn how to create content and plan campaigns. Access industry leaders to model their professional conduct and learn how agencies work.

Bachelor of Media and Communication with a Major in Advertising

An Introduction to Creative Writing

Editing

Creative Writing

Academic Writing

Grammar and Writing

Web Communications

Academic and Professional Communications

Introduction to Creative and Professional Writing

Introduction to Video Production

Professional Writing

In this subject, students will learn about the relationship between the concept of research as it is used in writing, the methodical collection of appropriate investigative materials and the publication of a researched piece of writing.

Understand how creative writers go about researching their work. Examine the importance of formulating research questions. Take in a case study. Outline the writer's publishing process, from drafting to pitching. Investigate publishing opportunities.

Research for Writers

This subject focuses on the acquisition of a specific set of skills that writers need before their writing is ready for publication. It achieves this by introducing students to the essential elements of the writing craft, such as plot, setting, character etc. This subject also gives learners the opportunity to develop and apply the skills of critiquing and editing in a collaborative online environment. It explores how &#39;critical friends&#39; can enrich others&#39; writing ability and further their own insights into the processes of writing.

Explore the role of a support network in a writer's creative development.Wrestle with the conventions of plot, theme and character. Expose yourself for peer review. Develop feedback for others. Push your work closer to being publication-ready.

Critical Friends: The Real and Virtual Support of Writers

Swinburne University of Technology Media & communication Subjects | Open Universities Australia

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