Open Universities Australia

Student Hub home

Plan and enrol

Statements

Manage your studies

Manage your account

Study essentials

Key dates

Access LMS

Get support

Architecture & construction

Art & creative design

Business & management

Community services & care

Education & teaching

Engineering

Health & medical science

Humanities & social science

IT & computer science

Law & justice

Media & communication

Psychology & mental health

Science

Search all courses

Explore study online

Undergraduate degrees

Postgraduate courses

University certificates

Pathways and pre-university

Single subjects

Microcredentials

Short courses

Study types

Help me choose a course

Chat with a student advisor

Compare courses

Choosing a course

New courses

Study online

How OUA works

How to enrol

RPL and credit

Study planning

Minimum age requirements

Textbooks & study materials

Computer requirements

International students

Getting started

Student loans

Study allowances

Commonwealth supported places

Fees

Financial options

Disability support

Elite athletes

Exams

Natural disaster support

Special Circumstances

Study preparation

Student support

Support

Your studies

Advice

13 6736

Study postgraduate online with RMIT University through Open Universities Australia. Explore all degrees, subjects and short courses now.

<p>Explore marketing as both a management activity and a consumer-oriented philosophy. You’ll evaluate customer needs, compare market segmentation and positioning strategies, and learn to use marketing mix tools for competitive advantage. Emphasising ethical and cultural considerations, the course also fosters critical thinking and teamwork skills, preparing students for success in the dynamic field of marketing management. </p>

Apply advanced insights to the core principals of marketing. You’ll deep dive into brand, product, and consumer behaviour. Gain skills in data and marketing technologies. Build strategic expertise. Stay relevant in today’s shifting business landscape.

Master of Marketing

<p>Learn to analyse customer needs, leverage marketing mix tools for strategic positioning, and understand the psychological factors driving consumer decisions. With a focus on ethical practices and real-world applications, you’ll develop critical thinking, teamwork, and communication skills vital for success. Prepare to make impactful marketing decisions and drive business results in a rapidly evolving environment. </p>

Build a business career in marketing. You’ll blend marketing principles with real world skills. Explore marketing management and consumer behaviour. Create marketing strategies. Unpack data analysis and marketing research.

Search thousands of courses and degrees by leading Australian universities

Filters

No subjects found matching “”.

Need help?

Subject filters

Filters

No subjects found matching “”.

Need help?