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Study online with Australian Catholic University through Open Universities Australia. Explore all degrees, subjects and short courses now.

<p>Create a unique career path whilst honing communication skills as part of your commerce degree. We start with four foundation units that provide you with the business grounding needed to decide on the career direction you want to take. From as early as second semester you can select your major from accounting, human resource management or marketing. Our Work Integrated Learning programs give you essential job-ready skills and experiences throughout your degree and our industry partnerships and connections ensure you will be ready for any career path while our specialisations come with a range of relevant credentials.</p>

Explore the foundations of business. Choose your specialisation from areas including accounting, marketing, and HR. This course is co-designed and recognised by industry. It includes certifications and job-ready skills to launch your business career.

Bachelor of Commerce

<p>In this unit students will learn key marketing concepts including market orientation, customer acquisition, market offering and design, market environmental scanning, positioning, brand management and the customer experience. Students will examine the role of ethics, law and societal marketing in developing social understanding in a marketing context. Students will examine current marketing practice in a diverse range of marketing contexts and will be introduced to the marketing functions required to establish competitive positioning and manage marketing decisions in the firm. This unit will provide students with the skills to effectively evaluate, manage and design the marketing function and to contribute to a firm&#39;s future marketing direction through applying modern marketing thought.</p>

Managerial Marketing

In this unit students will learn key marketing concepts including market orientation, customer acquisition, market offering and design, market environmental scanning, positioning, brand management and the customer experience. Students will examine the role of ethics, law and societal marketing in developing social understanding in a marketing context. Students will examine current marketing practice in a diverse range of marketing contexts and will be introduced to the marketing functions required to establish competitive positioning and manage marketing decisions in the firm. This unit will provide students with the skills to effectively evaluate, manage and design the marketing function and to contribute to a firm's future marketing direction through applying modern marketing thought.

Australian Catholic University

Australian Catholic University Marketing Subjects | Open Universities Australia

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