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Study online with Murdoch University through Open Universities Australia. Explore all degrees, subjects and short courses now.

The Search for Everything: data Analytics and Storytelling in the 21st Century

Note: If you study this subject in Winter, the subject will be a shorter duration (5 weeks) and will require at least 20 hours of study per week.Data analytics is present in every moment of our lives. Smartphones, smart cars, smart fridges. Netflix, Stan, Amazon, and Facebook. Strava and Nike providing feedback on your current workout. FlyBuys, Qantas Frequent Flyers, and Woolworths Rewards. At the heart of comprehensive data collection and analysis is a desire and quest to understand ‘everything’, and this unit invites students into every layer of this data-driven world. MSP202 teaches students how to clean, manipulate, and transform data into creative visualisations using Microsoft Excel to tell a story for invested stakeholders. Students examine the impact of data analytics in the context of their career and the world of work more broadly, including the spheres of marketing and communications, journalism, the creative arts, sport, health, and education, grounding practical skills in a social context and reinforcing the how and why of data analysis. We explore ethical issues relating to data surveillance, the positive and negative implications of data mining on human behaviour, and the analytics machines central to the functioning of Google, Amazon, Facebook, and Uber. The unit offers students the skills to engage with data with an awareness of ethical considerations, and the capacity to manipulate that data to make sense of it for invested stakeholders, telling a story that has the capacity to change the world.Please Note: All students studying at Murdoch University will need to complete the compulsory unit, Murdoch Academic Passport (MAP100), which only takes 2-3 hours to complete online. Find out more: <a href="http://goto.murdoch.edu.au/MurdochAcademicPassport" target="_blank">http://goto.murdoch.edu.au/MurdochAcademicPassport</a>

Work with data and see the impact you can have on everyday life. From collection to analysis, you’ll explore how data tells stories, informs decisions, and influences human behaviour. Get creative with visualisation. Get ethical with your approaches. 

Murdoch University Data analytics Subjects | Open Universities Australia

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