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Study online with Curtin University through Open Universities Australia. Explore all degrees, subjects and short courses now.

Analytics for Decision Making

This subject will develop analytical capabilities, equipping students with knowledge about basic data analysis to derive essential information from numerical, textual and visual datasets. As consumers and producers of data, students will learn about data management and security practices, as well as developing an understanding of legal and ethical issues relating to the collection and use of data. Students will develop their analytic capabilities by understanding and interpreting a range of data types including macroeconomic data, which will be used as a base case study where students will examine how macroeconomic conditions affect business decisions across a variety of disciplines including marketing, management, and finance. Students will have the opportunity to personalise their learning experience as they examine case study data sets relating to a range of business disciplines including economics, marketing, human resources and finance. Students will also develop skills to effectively communicate the results of their analysis to an audience and recommend business actions from a considered range of alternatives.﻿If it’s your first time studying a Curtin University subject you’ll need to complete their compulsory ‘Academic Integrity Program’. It only takes two hours to complete online, and provides you with vital information about studying with Curtin University. The Academic Integrity Program is compulsory, so if it’s not completed your subject grades will be withheld.Find out more about the Academic Integrity module.

Learn how to collect and use data for commerce. You’ll learn how to analyse datasets, communicate your results, and make data-informed recommendations. Use business software. Unpack legal and ethical issues. Relevant to HR, finance, economics and more.

This subject was previously known as Introduction to Financial Statement AnalysisThe aim of this subject is to equip students with necessary tools and techniques to assess the financial health of a company. Students will further develop their ability to interpret both financial and other information to evaluate business performance and value companies. The financial analysis skills acquired in the subject will be instrumental in making successful decisions in numerous business contexts, including: the evaluation of financial performance, the identification of sources of value creation, risk and credit assessment, and in assessing the achievement of financial targets and strategic goals. Topics discussed: Introduction to the financial statement analysis, understanding financial statements and supplementary information, financial analysis techniques and applications, evaluating financial reporting quality, analysis of financial statement for forecasting, valuation and risk analysis purposes.Please Note: If it’s your first time studying a Curtin University subject you’ll need to complete their compulsory ‘Academic Integrity Program’. It only takes two hours to complete online, and provides you with vital information about studying with Curtin University. The Academic Integrity Program is compulsory, so if it’s not completed your subject grades will be withheld.Find out more about the <a href="https://academicintegrity.curtin.edu.au/" target="_blank">Academic Integrity module</a>.

Sift through financial statements and learn how to identify useful information. Use the trusted techniques that professionals wield to analyse financial data. Understand how risk analysis reports are put together, and learn about forecasting and valuation.

Business Analysis for Investment

This subject introduces the role of buyer behaviour and equips students with a comprehensive grounding in approaches to understanding consumer preferences, judgements, decision-making and buying behaviour. Specifically, it integrates concepts and theories developed in the social sciences such as cognitive psychology, sociology, economics, anthropology and demography to explain and help predict consumption behaviour in both individuals and organisations. Students will learn how to acquire and apply this knowledge to improve organisational strategy and success, in terms of developing marketing strategies, predicting buying behaviour and creating strategic initiative around protecting consumers in the marketplace.
Please Note: If it’s your first time studying a Curtin University subject you’ll need to complete their compulsory ‘Academic Integrity Program’. It only takes two hours to complete online, and provides you with vital information about studying with Curtin University. The Academic Integrity Program is compulsory, so if it’s not completed your subject grades will be withheld.
Find out more about the <a href="https://www.curtin.edu.au/students/essentials/rights/academic-integrity/aip/" target="_blank">Academic Integrity module</a>.

Discover the cogs at work behind buyer behaviour. Consider preferences, judgement and decision-making using social science. Combine elements of psychology, sociology, economics and more to explain why people buy, and predict when they’re about to. 

Buyer Behaviour and Analysis

This subject offers an introduction to how data analysis methods and data analytics can provide innovative solutions to real-life business problems. In this subject, students learn a variety of practical research skills which will allow them to make sense of complex data and develop informed marketing recommendations. After concluding this subject, students will be able to analyze complex quantitative and qualitative data generated through social media, websites and surveys. In addition, students will become better familiarized with technological developments that have an important impact how data is generated and analysed.Please Note: If it’s your first time studying a Curtin University subject you’ll need to complete their compulsory ‘Academic Integrity Program’. It only takes two hours to complete online, and provides you with vital information about studying with Curtin University. The Academic Integrity Program is compulsory, so if it’s not completed your subject grades will be withheld.Find out more about the <a href="https://academicintegrity.curtin.edu.au/" target="_blank">Academic Integrity module</a>.

Become an innovator by applying data analysis and analytics across social media, websites and surveys. Learn how to conduct research, unpack complex data, and make marketing recommendations.

Marketing Intelligence and Analytics

Curtin University Business analysis Subjects | Open Universities Australia

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