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Study diploma online through Open Universities Australia. Explore all degrees, subjects and short courses now.

Torrens University&#39;s Diploma of Marketing teaches foundational skills for creating exciting marketing campaigns. Gain in-demand practical skills, and apply your learnings with real briefs for real clients. This course comprises eight core subjects and offers a pathway into a Bachelor of Business, as well as a standalone qualification.Tailor your study to your lifestyle thanks to our innovative digital learning system, accessible from anywhere with 24/7 personalised support. With all your course materials online, and the option to study full or part time, on-campus, online or a blend of both it&#39;s all about flexibility.Course duration: 1 year full time, 2 years part time, 2 trimesters accelerated

Study core business concepts that support good marketing practice. You’ll cover consumer behaviour, advertising, research, and communication. Build a foundation in marketing so you’re ready for work or further business studies. An AMI-accredited course.

Diploma of Marketing

Consumer Psychology

Marketing

Digital Marketing

Food and Fibre Markets

Digital Branding and Retailing

Fundamentals of Marketing

Sport Marketing

Marketing Strategy and Analytics

Advertising and Integrated Marketing Communications

Business Marketing

Marketing is the practice of managing an organisation&#39;s market offerings to create value-laden customer exchanges. Adopting a market orientation means organisations allow their marketing practices to be responsive to opportunities, and threats presented in the business environment. This responsiveness enables them to compete effectively in an increasingly dynamic global marketplace. This subject explores the basic principles and concepts that underpin marketing. Students will be introduced to theories supporting market segmentation, target marketing, positioning and the marketing mix. This subject provides students with the foundational knowledge on how firms market products, and an understanding of the role of marketing within the organisational, business and social environment. This subject will help students to develop skills in the application of marketing concepts to practical business problems in order to identify potential marketing solutions.

Principles of Marketing

This subject covers the area of digital and social media marketing. Businesses are increasingly confronted with the need to adapt to a real-time digital environment. This subject focuses on providing students with a comprehensive understanding of the evolution and the role of traditional advertising versus digital advertising. You will learn the fundamental of digital and social media marketing and learn how to develop digital marketing strategies to create engaging and effective marketing content. This approach to digital and social media marketing planning considers the strategic use of a range of media.In undertaking this subject, you will focus on a digital and social media marketing approach to marketing communications that considers how the integration of messages may achieve maximum impact, primarily through the coordinated use of a range of traditional and digital advertising tools (e.g. Facebook, Instagram, LinkedIn, TikTok, Pinterest, and more).The course is placed in the context of more digital and social media marketing issues faced by organisations of all sizes including the establishment of objectives, budgeting and organising for effective coordination and delivery of digital promotional messages.You will find that understanding the complexities and issues involved in digital and social media marketing will be of value to you when making both marketing and general business decisions in the future.

Use social media to reach more customers. You’ll learn how to design and deliver online marketing campaigns using digital advertising tools. Explore Facebook, Instagram, TikTok, and more! You’ll also cover SEO plus paid search and eDMs.

Digital and Social Media Marketing

In this capstone marketing subject you will draw on, apply and demonstrate your accumulated marketing knowledge and acumen to solving applied marketing problems through a live strategic marketing simulation. You will review, analyse and apply strategic marketing concepts through the use of marketing theory, and analytical and data tools and frameworks. You will be required to demonstrate a broad and coherent understanding of marketing knowledge and skills along with employability skills in authentic industry-based activities.

Strategic Marketing

Strategic marketing decision-making plays a vital role in the success or failure of both business and not-for-profit organisations. This subject introduces important strategic marketing concepts and techniques for achieving success, and explains how to develop and manage them in a competitive fast-changing environment.Students should not enrol in this subject if they have completed 3028MKT Marketing Strategy and Analytics at Griffith University.

Successful marketing decisions require a sound understanding of consumer behaviour, whether in the context of commercial firms, non-profit organisations, or government departments. This course provides you with a thorough appreciation of the complexities of consumer decision-making to ensure that your future marketing decisions achieve your objectives in your target market.Students should not enrol in the subject if they have completed 2004MKT Consumer Psychology at Griffith University.

Get to know consumer behaviour. You’ll delve into psychological factors that influence peoples’ choice of products, services, and brands. Help businesses create products and marketing strategies that appeal to customers.

This subject explores how key business disciplines are connected. Students will develop an understanding of market types, and how business and marketing strategies can create value and impact upon society and the environment. Students will also develop an understanding of the relationship between a business enterprise and various stakeholders, including government, customers and the broader community. The subject also explains basic concepts of law and regulation, and identifies the legal structures of business﻿Please Note: If it’s your first time studying a Curtin University subject you’ll need to complete their compulsory ‘Academic Integrity Program’. It only takes two hours to complete online, and provides you with vital information about studying with Curtin University. The Academic Integrity Program is compulsory, so if it’s not completed your subject grades will be withheld.Find out more about the <a href="https://www.curtin.edu.au/students/essentials/rights/academic-integrity/aip/" target="_blank" style="background-color: transparent; color: rgb(53, 88, 214);">Academic Integrity module</a>.

Explore the connections between economics, marketing, and law. Learn how the law regulates markets and business structures. Get to know stakeholders involved in economic transactions of goods and services, including customers, government, and more.

Markets and Legal Frameworks

Gain a solid foundation and broad overview of marketing, no matter what industry you choose to work in. Explore the main concepts and principles that underpin marketing thinking and practice. Learn to write a marketing plan for your business that includes essential elements such as market trends, competitor analysis, SWOT analysis (strengths, weaknesses, opportunities and threats), target markets, objectives and market strategies.UniSA Online’s 10-week short courses give you the flexibility to upskill in a certain area, stay current with developments in your field, diversify your knowledge, or even explore a new direction in your career – without having to commit to the time and cost of a full university degree. Delivered 100% online, you’ll be able to study where and when it suits you. Access online academic and student support seven days a week, fit study around work and life commitments, view learning resources 24/7, and log in to the interactive online environment anywhere, any time and on any device.This is a first year course from UniSA Online’s Marketing and Communication degrees.Should your course have an exam it will be scheduled for Australian Central Standard Time or Australian Central Daylight Time, depending on the time of the year.

Get a solid foundation in marketing that you can apply to your industry. Explore marketing concepts, thinking and practice. Learn to write a marketing plan for your business. Use competitor and SWOT analysis strategies. 

Marketing Principles: Trading and Exchange

This subject introduces the principles of marketing in business, the influence of consumers and the external environment. You will explore why and how a business identifies and analyses the markets for its products, services and experience. This will include an appreciation of the scope of the marketing practitioner, value propositions, marketing theory, brand messages, customer relations management and marketing channels. In conjunction with the discipline theory, this subject introduces learning through practice by exposing you to authentic learning experiences. These experiences are placed at the centre of learning and assessment, so you have the opportunity to develop the skills, knowledge and behaviours necessary to respond to industry, community and/or global needs. You will be introduced to:- a range of methods, tools, techniques and approaches to practice- principles and perspectives such as values, ethics, empathy and leadership in real world scenarios- reflection and deliberative thinking as a means of developing knowledge, skills, attitudes and aspirations- ways of understanding problems and developing solutions through active inquiry.

Marketing research is one of the most important aspects of marketing. It is the process by which firms acquire market information that facilitates their decision-making. Given the rapid evolution of the business world, it is critical that firms know who their customers are, what they do, why they do it, when their purchases take place and where. Marketing research enables firms to determine if they have met consumer needs and demands, or if any changes are necessary in the delivery and features of new and existing products. Through this marketing research process, firms can better communicate with, and collect information from, existing and potential customers. As it is the customers who ultimately decide whether a product will be acceptable or not, this allows firms to rapidly adapt to otherwise unpredictable customer needs. This subject introduces students to the fundamental principles that underpin the process of designing and implementing effective marketing research. This process consists of: problem identification; research approach development; research design formulation; data gathering, preparation and analysis, and presentation of marketing research. By analysing real world business cases, and undertaking thorough research tasks, students will gain a keener insight into the workings of marketing research. The knowledge gained through undertaking this subject will help students to become skilled marketers who can evaluate, design, and conduct market research.

Marketing Research

In this subject, you will explore advertising theory and practice in the context of Integrated Marketing Communications (IMC). You will learn how to integrate and critically analyse the elements of the IMC mix. You will learn about advertising, direct marketing, personal selling, publicity and PR across traditional and digital channels. You will develop communication messages that have meaning and impact for consumers in today&#39;s digital age. You will analyse case studies designed to equip you with the knowledge and skills to communicate effectively with consumers across both traditional and digital mediums.

Advertising In The Digital Age

Diploma Marketing Courses & Degrees | Open Universities Australia

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