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Study diploma online with Torrens University Australia through Open Universities Australia. Explore all degrees, subjects and short courses now.

Torrens University&#39;s AMI Accredited Diploma of Marketing teaches foundational skills for creating exciting marketing campaigns. Gain in-demand practical skills, and apply your learnings with real briefs for real clients. This course comprises seven core subjects and one elective subject and offers a pathway into a Bachelor of Business, as well as a standalone qualification.Tailor your study to your lifestyle thanks to our innovative digital learning system, accessible from anywhere with 24/7 personalised support. With all your course materials online, and the option to study full or part time, on-campus, online or a blend of both it&#39;s all about flexibility.Course duration: 1 year full time, 2 years part time, 2 trimesters accelerated.

Study core business concepts that support good marketing practice. You’ll cover consumer behaviour, advertising, research, and communication. Build a foundation in marketing so you’re ready for work or further business studies. An AMI-accredited course.

Diploma of Business (Marketing)

Consumer Psychology

Digital Marketing

Food and Fibre Markets

Brand Management

Principles and Practices of Marketing

Sport Marketing

Marketing Strategy and Analytics

Advertising and Integrated Marketing Communications

Business Marketing

Sales and Negotiation

It is critical for businesses to ensure that customers are at the core of all they do and that business strategy drives and supports a Customer Experience (CX) Management approach. In this subject, you will examine the Customer Journey Map and learn why every interaction (or Touchpoint) helps businesses to better understand their customers’ perceptions, feelings, and experiences with a brand’s products and services. Through the lens of the customer, you will propose new strategies to improve the customer experience.

Discover how businesses thrive by focusing on customers. From personas to journey maps, you’ll work with practical CX tools to document the customer experience. Analyse trends. Propose strategies. Get to the heart of customer satisfaction and loyalty.

Customer Experience Management

Sport codes compete across the globe for participants and fans. Securing appropriate awareness and funding are the goals of sport marketing, which is an established, and dynamic discipline. In this subject, you will apply strategic marketing fundamentals to critique successful campaigns. You will create components of a compelling marketing campaign to engage the target market.

Sports Marketing

This subject introduces marketing concepts and approaches within a digital environment. You will practise segmenting, targeting, and positioning to a market. You will identify how a diverse range of customers make purchase decisions to satisfy their needs and wants. You will explore the mix of decisions regarding product, price, place and promotion, and analyse a market environment in your area of study.

Marketing in the Digital Era

In this subject you will be introduced to the main aspects of consumer behaviour, including the societal, cultural, family and psychological influences on behaviour. You will examine important topics such as consumer learning, needs and wants, motivations, perceptions and experience. You will also consider specific consumer behaviours, and the internal and external factors involved in consumer decision making. Through completion of this subject, you will be able to analyse your own buying behaviour which in turn will allow you to better understand how organisations use marketing to influence consumer decisions behaviour, which in turn will assist you in acquiring, examining, and communicating information from a range of different sources

Consumer Behaviour

Torrens University Australia Diploma Marketing Courses & Degrees | Open Universities Australia

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