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Study bachelor degree online with La Trobe University through Open Universities Australia. Explore all degrees, subjects and short courses now.

Develop solid foundations in modern business with La Trobe&#39;s Bachelor of Business.In this flexible degree, you&#39;ll explore all our business disciplines in your first year before choosing from one of ten majors. You&#39;ll also have the option to pair your major with complementary study from another discipline through minors and optional second majors.By completing La Trobe&#39;s Bachelor of Business, you will:<ul><li>gain real-world experience with industry leaders through internships and work placements</li><li>fit study around your life with the flexibility to study online, on campus or a mix of both, with four majors available to study online, alongside open access majors and minors</li><li>develop a blended fundamentals and technical skillset in leadership, communication, critical thinking, digital literacy, business structures, modern business software, business strategies and more</li><li>choose from one of ten majors: agribusiness, digital business, economics, event management, finance, human resource management, international business, management, marketing, and tourism and hospitality</li><li>depending on your choice of major, graduate ready to apply for accreditation with the Australian Marketing Institute (AMI).</li></ul>

Get set to innovate, problem-solve, and communicate like a professional. Along with a solid business foundation, in this degree you’ll learn digital business skills and get hands-on experience. Choose your major and start building your dream career.

Bachelor of Business

Consumer Psychology

Digital Marketing

Food and Fibre Markets

Brand Management

Principles and Practices of Marketing

Sport Marketing

Marketing Strategy and Analytics

Advertising and Integrated Marketing Communications

Business Marketing

Sales and Negotiation

Integrated Marketing Communications offers overall knowledge of approaches marketers adopt to communicate the value of their products and services across various communication tools. It explores the various strategies and tactics utilised by companies to create cohesive and effective marketing messages. In this subject, you will develop knowledge of the concepts, frameworks, and models of integrated marketing communications. You will learn to critically analyse the integrated marketing communications practices of a business. Further, you will learn to utilise appropriate tools to develop an integrated marketing communications campaign for a company.

Integrated Marketing Communications

Principles and Practices of Marketing offers overall knowledge of the core principles and practices of marketing. This subject enables you to communicate the value of a specific product or service to target customers by featuring the alignments among the elements of the marketing mix. In this subject, you will learn to explain the application of marketing as an integrated business activity. You will learn to apply the principles of marketing to a range of business problems and further develop practical recommendations for marketing problems.

Food and Fibre Markets provides you with the ability to develop and communicate effective strategies to capitalise on market opportunities within an agribusiness context by drawing upon relevant concepts, theory, analytical tools and frameworks. This is a capstone subject in the Agribusiness Major and builds on a foundation that is strongly aligned with the objectives of the United Nations Sustainability Goal (SDG) number 12 - Responsible Production and Consumption.  The subject is delivered online and draws on industry experts to explore key factors influencing marketing strategies in the agribusiness sector.

In this capstone marketing subject you will draw on, apply and demonstrate your accumulated marketing knowledge and acumen to solving applied marketing problems through a live strategic marketing simulation. You will review, analyse and apply strategic marketing concepts through the use of marketing theory, and analytical and data tools and frameworks. You will be required to demonstrate a broad and coherent understanding of marketing knowledge and skills along with employability skills in authentic industry-based activities.

Strategic Marketing

Social marketing is the application of marketing principles to solve social problems. These include but are not limited to issues in responsible consumption, poverty, public health, quality education, reduced inequalities, environment protection, sustainable living and climate change communication. You will examine the key principles of social marketing as a strategy for changing behaviour that benefits individuals and communities for the greater social good. You will critically analyse the real-world changing needs from the lens of the United Nations Sustainable Development goals and develop creative solutions using social marketing frameworks and theories.

Social Marketing

Business managers require insights when learning about problems and identifying solutions. This subject will equip you with knowledge about marketing research principles and tools. In this subject you will learn to utilise market information to develop a research proposal. You will learn to use a statistical package to generate and further develop recommendations for real-world marketing problems based on relevant insights.

Marketing Research

Companies may extend their marketing offerings to international markets. To that end, they need to revise their strategies to meet the demands and requirements of particular markets. This subject will equip you with knowledge about international marketing principles. You will learn to critically analyse theories and principles of international marketing. Utilising subject theories, you will learn to identify problems and opportunities for a global company. Further, you will learn to recommend practical solutions that embrace cultural, social, and ethical perspectives of particular markets.

International Marketing

This subject provides you with individual, consumer and managerial understanding of consumer behaviour principles and theories. This subject will develop your knowledge of the theories and concepts underpinning consumer behaviour. You will learn to critically analyse consumer responses to marketing stimuli in the real world. Further, you will learn to exercise ethical judgments and cultural views in the application of consumer behaviour principles.

Consumer Behaviour

Strong brands allow companies to differentiate themselves from the competition. Brand Management offers overall knowledge of the principles and practices of building and managing strong brands. You will critically analyse theories and frameworks of brand management. Utilising brand management theories, you will analyse the brand management practices of a company and develop practical strategies for them across traditional and digital platforms. This subject develops your knowledge of theories and concepts of branding.

Unlike many traditional business models which are product-centric or focused, the modern businesses of today are very much customer-oriented. A consequence of being customer-oriented is the need for businesses to engage positively, proactively and effectively on social media and be good at creating a strong narrative for the products or services that the business offers. In this subject, you will learn about the role that social media plays, taking a data analytics view of social media and its role to building brand equity. You will also investigate various storytelling techniques and tools, including effective creation of slide decks, and use of infographics and dashboards to engage consumers. Lastly, you will be introduced to the new developments poised to disrupt businesses, gaining an appreciation and understanding of how to manage these disruptors within the organisational structure as well as in the customer-facing aspects of the business.

Social Media and Visualisation

La Trobe University Bachelor Degree Marketing Courses & Degrees | Open Universities Australia

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