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Study masters degree online with Griffith University through Open Universities Australia. Explore all degrees, subjects and short courses now.

The Master of Marketing/Master of International Tourism and Hospitality Management double degree program will provide you with an understanding of strategic marketing and operational considerations, enabling you to critically analyse and make managerial decisions within the rapidly expanding and dynamic, local/global services and &#39;experience&#39; industry environments. This double degree program enables you to graduate with two postgraduate qualifications at a Masters level and take the next step in your career.The Master of International Tourism and Hospitality Management develops skills essential for managerial-level professionals in the services and &#39;experience&#39; industries that include, advanced business acumen, strategic thinking, high-level people management, leadership skills, resilience, empathy and specialised industry knowledge, with an emphasis on sustainability principles.Learning through flexible course delivery options such as on-campus or online modes, you will deepen your core business skills in areas such as revenue management, finance, marketing, technology integration and digitisation, developing insights and understanding of how to lead in a culturally diverse context.As a graduate, you will emerge as a confident leader, equipped to navigate the complex issues and challenges facing the local/global tourism and hotel industry.The Master of Marketing enables you to develop and build on a solid foundation of marketing principles and industry best practice. You will learn how to apply the latest marketing techniques and technologies to areas such as consumer behaviour, market research and integrated marketing communications. Your studies will also show you how to think strategically about value, positioning and competitive advantage in a global context through branding and digital marketing applications.A highlight of this program is the integration of theory and practical application throughout your study.

Gain the competitive edge with a double degree and take your marketing career anywhere in the world. Get strategic and make confident, informed decisions across the complex global marketplace. Be future-focused. Play in the digital space.

Master of Marketing/Master of International Tourism and Hospitality Management

Marketing is fast-paced, exciting and always challenging. It is an ideal career if you are creative, analytical and a good communicator. You will gain a solid base of knowledge and expertise in the latest techniques and technologies in consumer behaviour, market research and integrated marketing communications.The Master of Marketing program builds on this foundation, where you will learn advanced marketing principles, best practice and new approaches to build customer relationships. Your studies will enable you to think strategically about value, positioning and competitive advantage in a global context through branding and digital marketing applications.Griffith University offers a number of study options for Marketing including on-campus and online.

Go well beyond the fundamentals into the arena of market research, brand strategy, and advanced consumer behaviour. Build your confidence to operate beyond the marketing department with influence across the entire business.

Master of Marketing

The Master of Marketing/Master of International Business double degree program gives graduates a unique understanding of how to market strategically and create a competitive advantage in today&#39;s global economy. This double degree program enables you to graduate with two postgraduate qualifications at a Masters level and take your career to the next level. Our graduates have careers with some of the world&#39;s biggest brands and have the skills to work collaboratively with teams located in major cities all over the world.The Master of Marketing enables you to build on a solid foundation of marketing principles and industry best practice. You will learn how to apply the latest marketing techniques and technologies to areas such as consumer behaviour, market research and integrated marketing communications. Your studies will also show you how to think strategically about value, positioning and competitive advantage in a global context through branding and digital marketing applications.The Master of International Business will enhance your business acumen in an international context - with a focus on Asia. With a strong emphasis on strategic analysis in different regional contexts, you will develop the thought leadership and modern business skills that are vital in today&#39;s global economy. Your studies will enable you to critically examine the social, cultural and political dimensions of global business and how to successfully implement sustainable business practices within this dynamic trade environment.

Master of Marketing/Master of International Business

Consumer Psychology

Digital Marketing

Food and Fibre Markets

Brand Management

Principles and Practices of Marketing

Sport Marketing

Marketing Strategy and Analytics

Advertising and Integrated Marketing Communications

Business Marketing

Sales and Negotiation

Griffith University Masters Degree Marketing Courses & Degrees | Open Universities Australia

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