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Study masters degree online with Griffith University through Open Universities Australia. Explore all degrees, subjects and short courses now.

The Master of Marketing/Master of International Tourism and Hospitality Management double degree program will provide you with an understanding of strategic marketing and operational considerations, enabling you to critically analyse and make managerial decisions within the rapidly expanding and dynamic, local/global services and &#39;experience&#39; industry environments. This double degree program enables you to graduate with two postgraduate qualifications at a Masters level and take the next step in your career.The Master of International Tourism and Hospitality Management develops skills essential for managerial-level professionals in the services and &#39;experience&#39; industries that include, advanced business acumen, strategic thinking, high-level people management, leadership skills, resilience, empathy and specialised industry knowledge, with an emphasis on sustainability principles.Learning through flexible course delivery options such as on-campus or online modes, you will deepen your core business skills in areas such as revenue management, finance, marketing, technology integration and digitisation, developing insights and understanding of how to lead in a culturally diverse context.As a graduate, you will emerge as a confident leader, equipped to navigate the complex issues and challenges facing the local/global tourism and hotel industry.The Master of Marketing enables you to develop and build on a solid foundation of marketing principles and industry best practice. You will learn how to apply the latest marketing techniques and technologies to areas such as consumer behaviour, market research and integrated marketing communications. Your studies will also show you how to think strategically about value, positioning and competitive advantage in a global context through branding and digital marketing applications.A highlight of this program is the integration of theory and practical application throughout your study.

Gain the competitive edge with a double degree and take your marketing career anywhere in the world. Get strategic and make confident, informed decisions across the complex global marketplace. Be future-focused. Play in the digital space.

Master of Marketing/Master of International Tourism and Hospitality Management

The Master of International Tourism and Hospitality Management helps graduates prepare for the next step in their career within the dynamic work environment of the local/global tourism and hotel industry. You will develop essential managerial-level skills that include, advanced business acumen, strategic thinking, high-level people management, leadership skills, resilience, empathy and specialised industry knowledge, with an emphasis on sustainability principles.Learning through flexible course delivery options such as on-campus or online modes, you will deepen your core business skills in areas such as revenue management, finance, marketing, technology integration and digitisation, developing insights and understanding of how to lead in a culturally diverse context.As a graduate, you will emerge as a confident leader, equipped to navigate the complex issues and challenges facing the local/global tourism and hotel industry.This program also offers a dissertation pathway option. The dissertation pathway option allows students to focus knowledge on an area of interest through a substantive research project that can provide a pathway to a higher degree by research for candidates who meet the minimum qualifying Grade Point Average (GPA).

Unpack the tourism and hospitality industry and gain confidence to lead. Deep dive into the foundations of managing resources, processes, and people. Explore sustainable tourism management. Build specialised knowledge through research or coursework. 

Master of International Tourism and Hospitality Management

Designing Events

Managing Events

Sport Event and Facility Planning

Fermented Food and Beverages

The Business of Leisure

Geoheritage and Geotourism

Managing Hospitality Operations

Experiential Product Design for Tourism, Events and Hospitality

Travel and Tourism in Society

Introduction to Tourism Systems

The planning, implementing and evaluating of major sport events is characterised by dynamic management environments that bring together a wide array of stakeholders. Large multi-sport events present both logistical and organisational challenges for host cities, as well as opportunities to plan for and create a range of short- and long-term benefits and event legacies. This course will introduce students to the complexity of managing major sport events. Students will study a number of planning, operations and event legacy management issues across the life span of major sport events, from the bid phase to event evaluations. This course will offer students practical as well as theoretical insights into the dynamic and at times challenging nature of sport event management.Students should not enrol in this subject if they have completed: 2018HSL Organising and Staging Major Sport Events / 2018THS Sport Event and Facility Planning

Griffith University Masters Degree Hospitality & tourism Courses & Degrees | Open Universities Australia

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