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Study bachelor degree business & management online with La Trobe University through Open Universities Australia. Explore all degrees, subjects and short courses now.

Develop solid foundations in modern business with La Trobe’s Bachelor of Business. Prepare to thrive in a digitally disrupted world with this highly flexible degree and start building your dream career in business.You’ll explore multiple business disciplines in your first year and develop foundational knowledge and enterprise skills in areas such as management, organisational structures, data analytics and ethical business practices.No matter how you specialise, you’ll get hands-on experience and learn the latest digital skills while developing essential leadership, communication and critical-thinking skills.You’ll develop your professional business skills as you work in diverse teams, present business strategies and use the software that’s essential in modern business.You’ll graduate with the perfect blend of business fundamentals and technical expertise so you can change the business world.You&#39;ll learn:<ul><li>Digital literacy<ul><li>Use a wide range of digital and data-processing tools to analyse business activity and become a more effective business professional.</li></ul></li><li>Management and business structures<ul><li>Understand how to communicate, collaborate and connect with your business peers and stakeholders.</li></ul></li><li>Economics<ul><li>Discover how business and society connect. Understand economic principles and use them to create business solutions.</li></ul></li><li>Sustainability<ul><li>Learn about environmental, corporate and governance responsibility. Develop sustainable solutions that prioritise individual and societal wellbeing.</li></ul></li></ul>

Get set to innovate, problem-solve, and communicate like a professional. Along with a solid business foundation, in this degree you’ll learn digital business skills and get hands-on experience. Choose your major and start building your dream career.

Bachelor of Business

Data Analytics Concepts

Organisational Behaviour

Climate Change Economics and Policy

Politics, Philosophy and Economics

Food and Fibre Markets

Digital Branding and Retailing

Fundamentals of Marketing

Remuneration and Performance Management

Recruitment and Selection

Fundamentals of Finance

Organisational Behaviour will provide an introduction to individual characteristics, interpersonal relationships and group processes, as they relate to individual behaviour and outcomes in organisations. Organisational behaviour theory and concepts will be applied to current organisational problems relating to motivation, decision-making, teamwork, leadership and diversity. In the workshops you will develop the capabilities to work effectively in teams and lead teams to achieve their goals.

Recruitment and selection practices are fundamental function of Human Resource Management. The ability to attract and secure a pool of high-quality talent within the organisation is crucial to meeting the organisation’s strategic goals and securing a sustainable competitive advantage. In this subject, you will acquire the knowledge and skills needed to design, build, implement and evaluate an effective recruitment and selection process. You will also explore the ethical and legal principles which govern recruitment and selection in Australia. You will also learn how to design and implement and effective job analysis and evaluation, to assist in determining the employee qualities that employers are looking for to perform the job in question.

In this subject, students will study marketing principles and practice. A key focus of this subject will be the development of digital communication, presentation skills and discipline knowledge that are integral to the marketing profession and for success in business. Through the integration of these skills within the subject, you will develop transferable skills that will be used throughout your business career to engage with a range of stakeholders. Topics will cover the marketing concept, the marketing environment, buying behaviour in consumer and organisational markets, customer segmentation, targeting and positioning, developing the Marketing Mix, and the implementation and control of marketing programs in the digital era. This subject provides a sound foundation for further marketing, whether as single subjects or within a marketing major.

Any modern business today will utilise some form of spreadsheet tool to review, manipulate and visualise data (in the form of charts for reporting). A spreadsheet tool also enables one to undertake advanced tasks on business data, such as performing scenario analyses and undertaking complex data analytics, for example creating a forecasting model. In this subject, you will learn how to use two technological tools to undertake data analysis. The first tool is Structure Query Language (SQL), which we will use to pull relevant data into Excel and facilitate further analysis. Next, various advanced Excel analyses including pivot tables, statistical analysis, and creation of basic forecasting models will be covered. Upon successful completion of this subject you will be proficient in basic data analysis using Excel and SQL, setting you up to become an analytical and data driven problem solver. With these skills, you will also be ready to identify insights allowing you to disrupt typical business operations systematically and with a higher chance of success.

Get up to speed with basic data analysis using SQL and Excel. You’ll delve into the data analytics concepts and processes used in business today. Find, present, and explain data trends. Solve complex business problems.

In this subject you will examine contemporary remuneration and performance management practices from theoretical and applied perspectives. You will focus on debates about moves away from &#39;traditional&#39; position-based pay towards performance-related remuneration. You are encouraged to consider the relationships between reward systems and employee participation and their impacts on organisational performance at individual and group levels. This subject is built on research as well as real-life examples to explore issues in pay, performance management, motivation, strategy, fairness and organisational effectiveness. The subject provides you with the critical and analytical tools to evaluate the merits of diverse performance and reward management systems in modern business organisations.

Brands are a key source of competitive advantage for firms. Yet, building and maintaining a strong brand in an increasingly digital environment is an on-going challenge. In this subject, you will learn the fundamental principles and theories of branding that apply both online and offline. You will also examine the opportunities and challenges that marketers face to build and manage their brands in increasingly complex, multi-channel environments. At the end of the course, you will have put yourself in the shoes of a brand manager and developed the necessary skills to build, manage and optimize brand performance within a highly complex modern world.

Agribusiness describes the food and fibre production and marketing system, which is made up of thousands of businesses ranging from small farms to large multinational companies. In this subject you will be introduced to managers and the management of food, fibre and agribusiness firms. In doing so you will explore the concepts, processes, ideas, issues and experiences of managers and management that will enhance your effectiveness in performing the functions and tasks of an agribusiness manager.

Agribusiness Management

Finance defines the process by which individuals and businesses raise and manage funds. As such financial skills are a prerequisite for success not only if you are seeking a career in banking and finance, but equally for success in any business career. Indeed, financial literacy is a necessary skill required to successfully manage your own personal financial well-being. In this subject, through lessons in our financial trading room, you will examine the nature of the financial environment and the types of financial decision-making required to succeed, both from a business and an individual perspective. You will develop an understanding of the concept of the time value of money, methods of valuing various financial assets such as shares and bonds, and methods of project evaluation. Finally, you will consider the trade-off between risk and return in relation to investment assets, and its importance in understanding portfolio theory, and the cost of capital for a business.

Unlike many traditional business models which are product-centric or focused, the modern businesses of today are very much customer-oriented. A consequence of being customer-oriented is the need for businesses to engage positively, proactively and effectively on social media and be good at creating a strong narrative for the products or services that the business offers. In this subject, you will learn about the role that social media plays, taking a data analytics view of social media and its role to building brand equity. You will also investigate various storytelling techniques and tools, including effective creation of slide decks, and use of infographics and dashboards to engage consumers. Lastly, you will be introduced to the new developments poised to disrupt businesses, gaining an appreciation and understanding of how to manage these disruptors within the organisational structure as well as in the customer-facing aspects of the business.

Social Media and Visualisation

In this subject you will undertake research into current economic issues and apply economic concepts and frameworks to critically analyse problems and suggest appropriate public policy responses to them. You will learn how the forces of demand and supply coordinate the behaviour of individuals and businesses in the market and how government policy settings affect those market outcomes. You will study the decisions that businesses make in determining how much to produce and at what cost and analyse how the market structures and public policy settings affects firms’ choices. From an economy-wide perspective, you will investigate how to measure economic activity, inflation and unemployment, and you will examine the factors that influence these variables and the impacts on individuals, businesses and governments.

Economic Issues and Public Policy

La Trobe University

La Trobe University Bachelor Degree Business & management Courses & Degrees | Open Universities Australia

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