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Study diploma business & management online with La Trobe University through Open Universities Australia. Explore all degrees, subjects and short courses now.

Data and Analysis

Data Analytics Concepts

Business Intelligence

Psychology of Leadership

Introduction to Psychological Design and Statistics

Training and Development

Applied Contract Law

Consumer Psychology

Business Finance

Sustainability, Climate Change and Economics

This subject provides students with a comprehensive understanding of both operations management and project management, equipping them with the knowledge and skills necessary to thrive operational excellence in projects and drive successful outcomes. Through hands-on and case-based approaches, students will gain practical experience in applying operations and project management principles and good practices across different sectors. You will develop the ability to make informed decisions using both qualitative and quantitative tools, ensuring that business processes and projects are aligned with operational objectives. By integrating key concepts such as time management, cost management, risk management, stakeholder engagement, resource allocation, and performance evaluation, you will be prepared to lead operational improvements and project initiatives with confidence.

Operations Management

Social marketing is the application of marketing principles to solve social problems. These include but are not limited to issues in responsible consumption, poverty, public health, quality education, reduced inequalities, environment protection, sustainable living and climate change communication. You will examine the key principles of social marketing as a strategy for changing behaviour that benefits individuals and communities for the greater social good. You will critically analyse the real-world changing needs from the lens of the United Nations Sustainable Development goals and develop creative solutions using social marketing frameworks and theories.

Social Marketing

Business managers require insights when learning about problems and identifying solutions. This subject will equip you with knowledge about marketing research principles and tools. In this subject you will learn to utilise market information to develop a research proposal. You will learn to use a statistical package to generate and further develop recommendations for real-world marketing problems based on relevant insights.

Marketing Research

Companies may extend their marketing offerings to international markets. To that end, they need to revise their strategies to meet the demands and requirements of particular markets. This subject will equip you with knowledge about international marketing principles. You will learn to critically analyse theories and principles of international marketing. Utilising subject theories, you will learn to identify problems and opportunities for a global company. Further, you will learn to recommend practical solutions that embrace cultural, social, and ethical perspectives of particular markets.

International Marketing

Food and Fibre Markets provides you with the ability to develop and communicate effective strategies to capitalise on market opportunities within an agribusiness context by drawing upon relevant concepts, theory, analytical tools and frameworks. This is a capstone subject in the Agribusiness Major and builds on a foundation that is strongly aligned with the objectives of the United Nations Sustainability Goal (SDG) number 12 - Responsible Production and Consumption. The subject is delivered online and draws on industry experts to explore key factors influencing marketing strategies in the agribusiness sector.

Food and Fibre Markets

This subject provides you with individual, consumer and managerial understanding of consumer behaviour principles and theories. This subject will develop your knowledge of the theories and concepts underpinning consumer behaviour. You will learn to critically analyse consumer responses to marketing stimuli in the real world. Further, you will learn to exercise ethical judgments and cultural views in the application of consumer behaviour principles.

Consumer Behaviour

Strong brands allow companies to differentiate themselves from the competition. Brand Management offers overall knowledge of the principles and practices of building and managing strong brands. You will critically analyse theories and frameworks of brand management. Utilising brand management theories, you will analyse the brand management practices of a company and develop practical strategies for them across traditional and digital platforms. This subject develops your knowledge of theories and concepts of branding.

Brand Management

As AI and marketing technology (MarTech) continue to reshape the digital marketing landscape, businesses are leveraging AI-driven tools to automate processes, optimise digital engagement, and enhance consumer interactions. You will learn practical knowledge and skills in AI-powered marketing, focusing on data-driven marketing decision-making. By working on industry-relevant projects, you will gain problem-solving and critical thinking skills, and digital marketing expertise—in preparation for a career in an AI-driven business environment.

AI-Powered Marketing

Marketing refers to the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for consumers, customers, clients, partners, and society at large. In today’s competitive business environment, it is important to understand the role of marketing in society, the marketing process and the marketing related decisions that businesses must take to satisfy the needs and wants of customers, and create value for stakeholders. This subject covers the principles of marketing. You will learn the role of marketing in business and society, and how marketing is based on an understanding of customer value. You will gain knowledge of core marketing principles including scoping and analysing the marketing environment, marketing research, consumer behaviour, and managing the marketing mix to influence consumers. In addition to marketing-specific knowledge you will also develop transferable employability skills in areas including communication, critical analysis and creative thinking, and working collaboratively.

Principles and Practices of Marketing

Integrated Marketing Communications offers overall knowledge of approaches marketers adopt to communicate the value of their products and services across various communication tools. It explores the various strategies and tactics utilised by companies to create cohesive and effective marketing messages. In this subject, you will develop knowledge of the concepts, frameworks, and models of integrated marketing communications. You will learn to critically analyse the integrated marketing communications practices of a business. Further, you will learn to utilise appropriate tools to develop an integrated marketing communications campaign for a company.

Integrated Marketing Communications

La Trobe University Diploma Business & management Courses & Degrees | Open Universities Australia

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