Gemma Anderson

Gemma Anderson is Open Universities Australia’s Chief Marketing Officer. An experienced marketing and growth leader, Gemma brings a deep understanding of learner behaviour and the forces shaping demand.

Her approach draws on behavioural science and customer insight, alongside creativity and technology. She guides her team to turn that understanding into distinctive brands, more relevant communication and greater impact for learners and university partners.

Gemma is passionate about widening participation in higher education, helping more people navigate complexity and make confident, lasting choices about study, while helping university partners better understand and respond to changing learner demand.

She is an advocate for:

• Using deep customer and market understanding to shape strategy and investment.
• Building strong brands that earn trust, influence choice and create long-term value.
• Harnessing creativity and technology to create advantage in changing markets.
• Identifying shifts in behavior and turning them into opportunities for learners, partners and OUA.

Gemma brings more than 15 years’ experience across marketing, brand, digital strategy and transformation. Before joining Open Universities Australia in 2024 as Head of Brand and Marketing, she held senior marketing and digital roles at Interactive and Deakin University, alongside consulting roles focused on marketing transformation and creative services.

Across her career, Gemma has helped organisations respond to changing customer behaviour, technology and market conditions. At OUA, her focus is on strengthening the organisation’s reputation, responding to demand dynamics and helping more Australians access higher education.

Gemma holds a Master of Business Administration from Deakin University and a Bachelor of Business in Marketing and Advertising from Queensland University of Technology.