Open Universities Australia

Dashboard

Find key dates

Access my LMS

Change my studies

Support

Manage my account

View statements & reports

Request online support

Refer a friend

Architecture & construction

Art & creative design

Business & management

Community services & care

Education & teaching

Engineering

Health & medical science

Humanities & social science

IT & computer science

Law & justice

Media & communication

Psychology & mental health

Science

Search all courses

Explore study online

Undergraduate degrees

Postgraduate courses

University certificates

Pathways and pre-university

Single subjects

Microcredentials

Short courses

Study types

Help me choose a course

Chat with a student advisor

Compare courses

Degrees vs single subjects

Choosing a course

Study online

How OUA works

Key dates

How to enrol

Applying for credit

Study planning

Minimum age requirements

Textbooks & study materials

Computer requirements

International students

Getting started

Student loans

Study allowances

Commonwealth supported places

Fees

Financial options

Study support

Study preparation

Disability support

Elite athletes

Exams

Special Circumstances

Your studies

Advice

13 6736

Study online with RMIT University through Open Universities Australia. Explore all degrees, subjects and short courses now.

Future-proof your career with a Bachelor of Business. Delivered 100% online, customise your degree by choosing majors, minors, and courses to develop digital, hybrid skills and tackle the future of work.

Pursue a successful career in business that aligns to your professional aspirations. Complete core business subjects, then choose a major that suits your interests. With final subjects including internship and portfolio, you’ll graduate industry-ready.

Bachelor of Business

Marketing

The subject builds work-ready skills in marketing within a global context incorporating digital communication and recording tools. You will appreciate these tools as you apply the marketing concepts practically within a collaborative learning network. You will also integrate design thinking and marketing planning, as you develop consumer-centric solutions to marketing problems.
Overall the subject provides knowledge of marketing function and the implementation of marketing tools, techniques and processes to achieve optimal organisational outcomes in the marketplace. You will acquire knowledge and skills in marketing process:
<ol><li>employing empathy in understanding consumers, and employing marketing tools to analyse the external and internal environments</li><li>utilise insights gained to adequately define marketing problems</li><li>employ techniques that facilitate ideation (thinking outside the box)</li><li>strategically design branding, positioning and marketing mix elements (product, price, promotion and distribution) in line with targeted consumer segments</li><li>to prototype, test, implement and amend within a process of metrics and controls.</li></ol>
This subject draws on student experience as managers in industry (including experience operating internationally and locally), and emphasises the importance of marketing management in a business context.

Combine your understanding of marketing planning with design-based thinking. Study the relationship between affordable pricing and product value. Engage in market research. Keep the consumer front of mind when creating solutions to marketing challenges.

RMIT University Marketing Subjects | Open Universities Australia

Course results for RMIT University Marketing Subjects

Need help choosing a course?

Related searches