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Study online with RMIT University through Open Universities Australia. Explore all degrees, subjects and short courses now.

Explore marketing as both a management activity and a consumer-oriented philosophy. You’ll evaluate customer needs, compare market segmentation and positioning strategies, and learn to use marketing mix tools for competitive advantage. Emphasising ethical and cultural considerations, the course also fosters critical thinking and teamwork skills, preparing students for success in the dynamic field of marketing management.

Apply advanced insights to the core principals of marketing. You’ll deep dive into brand, product, and consumer behaviour. Gain skills in data and marketing technologies. Build strategic expertise. Stay relevant in today’s shifting business landscape.

Master of Marketing

Learn to analyse customer needs, leverage marketing mix tools for strategic positioning, and understand the psychological factors driving consumer decisions. With a focus on ethical practices and real-world applications, you’ll develop critical thinking, teamwork, and communication skills vital for success. Prepare to make impactful marketing decisions and drive business results in a rapidly evolving environment.

Build a business career in marketing. You’ll blend marketing principles with real world skills. Explore marketing management and consumer behaviour. Create marketing strategies. Unpack data analysis and marketing research.

Graduate Certificate in Marketing

Develop the skills to drive transformative change, utilising data analytics for consumer insights and optimising marketing performance. You will learn to apply data-driven decision-making alongside creative digital strategies, enabling you to stay ahead and achieve objectives in a competitive market. Gain certification in selecting marketing technologies, including AI, machine learning and automation, guiding you through the process from concept development to implementation.

Get ready to steer organisations through the rapidly evolving digital world. You’ll learn about the drivers and barriers to success in digital marketing. Topics include analytics and marketing technologies. Build your leadership approach.

Graduate Certificate in Digital Marketing Leadership

Future-proof your career with a Bachelor of Business. Delivered 100% online, customise your degree by choosing majors, minors, and courses to develop digital, hybrid skills and tackle the future of work.

Pursue a successful career in business that aligns to your professional aspirations. Complete core business subjects, then choose a major that suits your interests. With final subjects including internship and portfolio, you’ll graduate industry-ready.

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