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Study online with University of Adelaide through Open Universities Australia. Explore all degrees, subjects and short courses now.

The Bachelor of International Business is designed to produce graduates who want to pursue a career in international business management. All students develop a broad business knowledge in accounting, finance, marketing, management business statistics, and commercial law. Within the major, students undertake specialised studies in international business learning to navigate its environment, operational side, and policy and technical aspects. Specialised courses also include managing across cultures, corporate responsibility for global business, and marketing to the world. Additionally, students develop analytical and decision-making skills needed for professional roles. Alongside the professional knowledge and skills, students have the opportunity to enhance their critical thinking, communication skills, and reflective practice. Graduates will be career-ready for the business world of today and have the interpersonal skills to adapt to the demands of a future economy.

Develop your international awareness of business across key areas including management, marketing, and accounting. By adding cultural awareness to your business skill set, you’ll develop leadership and decision-making skills to work across continents.

Bachelor of International Business

Consumer Psychology

Digital Marketing

Food and Fibre Markets

Brand Management

Principles and Practices of Marketing

Sport Marketing

Marketing Strategy and Analytics

Advertising and Integrated Marketing Communications

Business Marketing

Sales and Negotiation

International marketing is a rapidly growing area within the disciplines of marketing and international business. Central to international marketing is the response of international rather than domestic buyers in the marketing environment, the types of decisions that are most feasible and the information required in decision making. During this course, the student will gain insights into the pressures created by the international economic, political, legal and cultural environmental influences on marketing planning. This course will enable students to learn analytical skills required to develop international marketing plans and develop the marketing mix elements in the international environment. Marketing to the World is one of five subjects in the marketing discipline and extends the knowledge developed in marketing management into the international rather than the domestic market. The major theories include, pathways of internationalisation, political and economic risk analysis, international planning, cultural distance, branding for international markets, international market entry, distribution strategies and adaptation versus standardisation. The conceptual material developed during this course will be implemented through class exercises, case studies and a major project.

Marketing to the World

The course aims to provide students with an understanding of the communication aspects of marketing. It will cover the range of tools available to marketers for the purpose of promotion such as advertising, sales promotion, personal selling, sponsorship, publicity, and public relations as well as the process by which these are integrated and planned.

Marketing Communications in a Digital World

This course is designed to provide students with an understanding of the principles of Marketing. There will be a focus on the management of the marketing activities and how marketing relates to overall organisational functioning, including the management of exchange processes between business units and consumers and between firms. It will include topics such as environmental analysis, industry and competitor analysis, objective setting, marketing strategies, and marketing mix components such as pricing, distribution, product and service development, and promotion including both traditional and digital marketing communication. Additionally, the course will provide opportunities for the practical implementation of the concepts covered and the development of problem-solving skills by means of face-to-face seminars and tutorials, and online learning.

Introduction to Marketing

University of Adelaide Marketing Subjects | Open Universities Australia

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