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Study postgraduate online through Open Universities Australia. Explore all degrees, subjects and short courses now.

The Master of Marketing/Master of International Tourism and Hospitality Management double degree program will provide you with an understanding of strategic marketing and operational considerations, enabling you to critically analyse and make managerial decisions within the rapidly expanding and dynamic, local/global services and &#39;experience&#39; industry environments. This double degree program enables you to graduate with two postgraduate qualifications at a Masters level and take the next step in your career.The Master of International Tourism and Hospitality Management develops skills essential for managerial-level professionals in the services and &#39;experience&#39; industries that include, advanced business acumen, strategic thinking, high-level people management, leadership skills, resilience, empathy and specialised industry knowledge, with an emphasis on sustainability principles.Learning through flexible course delivery options such as on-campus or online modes, you will deepen your core business skills in areas such as revenue management, finance, marketing, technology integration and digitisation, developing insights and understanding of how to lead in a culturally diverse context.As a graduate, you will emerge as a confident leader, equipped to navigate the complex issues and challenges facing the local/global tourism and hotel industry.The Master of Marketing enables you to develop and build on a solid foundation of marketing principles and industry best practice. You will learn how to apply the latest marketing techniques and technologies to areas such as consumer behaviour, market research and integrated marketing communications. Your studies will also show you how to think strategically about value, positioning and competitive advantage in a global context through branding and digital marketing applications.A highlight of this program is the integration of theory and practical application throughout your study.

Gain the competitive edge with a double degree and take your marketing career anywhere in the world. Get strategic and make confident, informed decisions across the complex global marketplace. Be future-focused. Play in the digital space.

Master of Marketing/Master of International Tourism and Hospitality Management

International Tourism and Hospitality Management is an exciting career offering tremendous flexibility for global employment opportunities. It is an ideal career if you are customer focused, a good communicator and enjoy travel and hotel experiences. In the Graduate Certificate in International Tourism and Hospitality Management you will gain a solid base of knowledge and understanding for working within the tourism and hospitality industry, control systems to improve resource utilisation, contemporary growth trends and sustainability practices, and personal and professional skills vital for success in the tourism and hospitality industries.Griffith University offers a number of study options for International Tourism and Hospitality including on-campus and online.

This postgraduate qualification is your ticket to senior management positions in entertainment, events, conferences, and food and beverage. Graduate and embark on global employment opportunities, or continue your studies towards a Masters Degree.

Graduate Certificate in International Tourism and Hospitality Management

The Master of International Tourism and Hospitality Management helps graduates prepare for the next step in their career within the dynamic work environment of the local/global tourism and hotel industry. You will develop essential managerial-level skills that include, advanced business acumen, strategic thinking, high-level people management, leadership skills, resilience, empathy and specialised industry knowledge, with an emphasis on sustainability principles.Learning through flexible course delivery options such as on-campus or online modes, you will deepen your core business skills in areas such as revenue management, finance, marketing, technology integration and digitisation, developing insights and understanding of how to lead in a culturally diverse context.As a graduate, you will emerge as a confident leader, equipped to navigate the complex issues and challenges facing the local/global tourism and hotel industry.This program also offers a dissertation pathway option. The dissertation pathway option allows students to focus knowledge on an area of interest through a substantive research project that can provide a pathway to a higher degree by research for candidates who meet the minimum qualifying Grade Point Average (GPA).

Unpack the tourism and hospitality industry and gain confidence to lead. Deep dive into the foundations of managing resources, processes, and people. Explore sustainable tourism management. Build specialised knowledge through research or coursework. 

Master of International Tourism and Hospitality Management

A unique course in Western Australia, the Master of International Hospitality Management brings together business and management principles in relation to the hospitality industry.Students will be equipped with the knowledge and skills for a career in senior management in the international hospitality industry.In this course, students will have the opportunity to undertake a four-month internship in their final semester, allowing them to apply their non-technical skills in an Australian work context.The course includes business units as well as applied hospitality units, including marketing, events management, international business and stakeholder management.

Discover what it takes to become a successful manager in the international hospitality sector. Hone your strategic planning, marketing and leadership skills. Complete a prestigious paid internship and gain valuable industry connections.

Master of International Hospitality Management

This course is aimed at candidates possessing some hospitality work experience but no formal qualifications and at students new to business and hospitality management studies. This introductory course is designed for students new to business and hospitality management studies. It focuses on developing a foundation of business and management principles, including the management of people and organisations, marketing and strategic planning that are relevant to those already working or intending to work in the hospitality industry. The course is also aimed at candidates with some work experience but no formal university qualifications. Participants are exposed to the relevant theory and knowledge in each area, and learning is consolidated through research and case study material in seminars, discussions and assigned project work. Business acumen within a local and global context, combined within the context of the hospitality sector, will assist in delivering a strong career foundation for senior hospitality management. Completing this course provides a pathway into ECU&#39;s Master of International Hospitality Management.

Move beyond service and into management with an understanding of the business side of hospitality. You’ll learn how to manage people, organisations, operations, marketing and more. Gain the confidence to become a decision maker. 

Graduate Certificate of Hospitality Management

Designing Events

Managing Events

Sport Event and Facility Planning

Fermented Food and Beverages

The Business of Leisure

Geoheritage and Geotourism

Managing Hospitality Operations

Experiential Product Design for Tourism, Events and Hospitality

Travel and Tourism in Society

Introduction to Tourism Systems

Tasmania and Australia are rich in history and heritage. What gets presented and celebrated however is contested and challenged. This subject does not only introduce a critical reading of heritage, it offers tools and frameworks for participants to reflect and be cognisant of the challenges of presenting the past, and address difficult challenges in offering heritage to the community and to tourists. Being sensitive and balanced is necessary but what that means is contested. By addressing difficult issues, this subject provides guidance on how to create, formulate and mediate exciting and meaningful heritage experiences.

Critical and Contested Issues in Cultural Heritage

Tourism is part of globalisation. Tourism has changed over the decades as travels become cheaper, new destinations are found and more countries become prosperous. Tourism affects host societies and the issues are often global in scale. These include challenges from climate change, over-tourism and terrorism. On the other hand, tourism offers new social economic opportunities as the world becomes “smaller” and more welcoming. This subject addresses established and emerging global issues in tourism. To emphasise the global dimension of the issues, you will engage with internationally renowned scholars from around the world.

Global Issues in Tourism

This subject will explore the origins, elements and tensions inherent in sustainable tourism. You will explore the relevance of sustainable development to tourism, its application and the tensions that arise when theory is applied to practice. The subject will also critically review and asses international, national and statewide approaches to the concept, its use within government policy and efforts to develop indicators, benchmarks and assessment tools for sustainable tourism. Taught partially within a World Heritage Area, this subject give students a real life understanding of the managerial take up of the concept, along with commercial and tourists’ responses to the concept.The subject is taught face to face from the Cradle Coast and at Cradle Mountain National Park campus in an intensive block mode, over 4 days. Attendance is compulsory. On the 2nd and 3rd day of the teaching block, you will take a field trip to Cradle Mountain National Park (staying overnight), returning to class on the 4th and final day. Following the intensive block teaching, you will complete your assignments online.

Sustainable Tourism Development

In Tasmania, our vibrant arts and cultural calendar includes MOFO and Dark MOFO, Ten Days on the Island, and Beaker Street. In this subject, you will learn about the role of festivals, open days, street fairs and other events in contemporary civic life and how they contribute to the culture and economy of towns and cities around the world. From concept to producing a fully-costed proposal, you will develop a detailed understanding of the professional activities required to plan and execute an event, including budgeting, programming and promotion.

Arts and Cultural Events

Postgraduate Hospitality & tourism Subjects | Open Universities Australia

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