Course results for Swinburne University of Technology Undergraduate Business & management Subjects

Criticise statistics. Carry out independent investigations and order and group data. Describe and display data relationships. Recognise data limits and assumptions using specific statistical methods. Make decisions about means and variables. 

From the initial idea through to delivery and distribution, walk through the steps required to rollout new products and services. Explore the role of digital technology. Improve the customer experience. Learn how to plan and implement a launch.

Line up and calculate statistical modelling for a range of research designs. Examine how analysis of variance (ANOVA) and multiple regression methods are used to assess experimental and observational research data. Interpret results and write reports.

Get practical, innovative and creative as you learn to tackle business problems. Apply ethical and sustainable thinking in local and global contexts. Consider the impact of the three Ps that govern an organisation: people, planet and profit.

Develop your own marketing action plan by drawing on established marketing theories. You’ll write up an associated budget utilising frameworks that measure progress and performance. Consider everything from pricing to distribution and branding.

Ingrate your information systems learning with real world application. Call on analytical and critical thinking, creative problem solving and technical and project management skills while you work in a team to deliver bespoke business solutions. 

Address how information system management ties into business strategy and operations. Map common architectural and design approaches to information systems. Analyse the relationship between a company's chief information officer and its CEO.

Understand how branding zeros in on an audience. Highlight the importance of innovation and clever design in reaching those targets. Study brand positioning and value propositions. Begin to explore what it takes to maintain and manage a brand.

Build up brands using the elements of marketing communication. Get an overview on publicity, sales promotion, public relations and direct marketing. Learn the ins and outs of advertising strategy and planning. Address budgeting and sponsorship.