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Study online through Open Universities Australia. Explore all degrees, subjects and short courses now.

This degree was previously known as Bachelor of Arts (Internet Communications).
The Bachelor of Arts (Digital and Social Media) provides you with an opportunity to learn in detail about the human dimensions of the Internet: how people network, collaborate, and share information through Internet communications, media and design. You will develop advanced skills in creating, maintaining and managing online communications for personal and commercial interactions, as well as gaining knowledge of the social and cultural contexts within which those interactions occur.
The approach is interdisciplinary: you develop skills in website design, public communication, social network management, collaboration and web media production. At the same time you will understand the political, economic and social changes associated with the Internet.
By combining this degree with recommended electives in media, design, business, information technology, marketing, and other disciplines, you will create the right degree program for you to become an astute, engaged professional communicator via the Internet.
Students may choose to study the following combinations of two single majors to obtain the double major award:
<ul><li>Digital and Social Media and Visual Culture</li><li>Digital and Social Media and Professional Writing &amp; Publishing</li><li>Digital Design and Digital and Social Media</li><li>Fine Art and Digital and Social Media</li></ul>
Please refer to the respective degree pages for more details.

Study digital publishing, virtual collaboration and social networks alongside networked technologies, regulation and the economics of the internet. Take electives in media, design, IT and marketing to secure skills that are coveted by every industry.

Bachelor of Arts (Digital and Social Media)

The world is evolving, with a clear shift away from outdated business practices. Our Bachelor of Business is an alternative to more traditional business degrees, combining new skills, new values and new opportunities relevant for the new economy. It&#39;s a whole new way of thinking for a whole new generation of business professionals.The modern business practices of adaptivity, creativity, diversity and sustainable business are ingrained in this degree, so that you graduate with the skills needed for the rewarding career opportunities that the new economy brings.This degree offers you a choice of 10 majors and the opportunity to complete elective subjects.<ul><li>Human Resource Management</li><li>Management</li><li>Marketing</li><li>Innovation and Entrepreneurship</li><li>Sport Management</li><li>Logistics and Supply Chain Management</li><li>International Business</li><li>Political Science and International Relations</li><li>Contemporary Marketing</li><li>Strategic Communication (available as a second major only)</li></ul>This degree includes subjects from Griffith University and other universities through OUA.

Learn how organisations work and visualise where you fit in. Get familiar with financial documents, risk, and business comms. This business course gives you a 360-degree view of business strategy. Specialisations include marketing and management. 

Bachelor of Business

Marketing is a critical tool in industry growth and development. Marketing professionals need to be able to understand consumer behaviour in order to create market value, generate strategies and tap into marketing channels. Learn marketing theories, principles and skills through the combination of theoretical study and practical application. Develop a skillset to equip you to work as a practising marketer in a range of product and service industries, and you will have an appreciation for global, sustainable and ethical contexts of marketing strategies and practices.

This course combines technical know-how and strategic thinking – to give you the employment edge. You’ll explore consumer behaviour and design campaigns that connect. Build skills in digital marketing and marketing intelligence. Creative careers await!

Bachelor of Communication and Creative Industries (Marketing)

Transform your career and make millions of good impressions with the University of Canberra’s Graduate Certificate in Digital Marketing. Delivered 100% online, this course will teach you how to master data-driven marketing strategies and empower you with practical skills to lead in today’s digital-first world. Learn to harness cutting-edge tools and techniques, from search engine marketing (SEM), search engine optimisation (SEO) and social media strategy. You’ll build your understanding of how to utilise data effectively and deliver digital transformation.Explore how to create targeted, audience-centric campaigns that achieve big results. You&#39;ll gain the expertise to optimise engagement and drive success through hands-on experience and real-world projects, including through Google’s Nonprofit Marketing Immersion Program.This future-focused course is designed to fit your lifestyle, offering flexible learning and industry-aligned knowledge. This certificate also provides a pathway into the Master of Creative Industries, giving you even greater opportunities to advance.Now is the time to upskill and stand out! Apply now and upweight your digital marketing expertise with UC.

Unpack today’s digital marketing and advertising practices. You’ll cover SEM, SEO, and social media strategy. Learn to use data. Explore contemporary digital marketing tools. Gain a fresh perspective and unlock digital marketing roles. 

Graduate Certificate in Digital Marketing

Edith Cown University (ECU)’s unique degree blends marketing, advertising and public relations, so you graduate with a suite of skills to work in any creative industry.Hone your marketing skills with strategic business management knowledge, and gain employability skills, including critical thinking, teamwork, communication and problem-solving. You could also get the opportunity to do a work placement in your area of interest, giving you advanced access to industry contacts, and a practical insight into future jobs.You’ll work with real-world industry contacts, using industry standard software to ensure you gain the skills required to attract new customers, retain existing customers and to enhance the relationship with the product, brand, or organisation. You’ll also gain practical experience in both traditional and digital media, and create portfolios that showcase your talents.Combined with the art, science and strategy of advertising, and the communications practice of public relations, you’ll graduate ready for a diverse career.You have the option of studying this program online or campus. The Marketing units are available on the Joondalup Campus, and the Advertising and Public Relations units are available on the Mount Lawley Campus.

Become highly employable and look forward to a career of diversity with this business and communications degree. Study the importance of customers and brands—and learn how to strategically influence them. Build skills in traditional and digital media.

Bachelor of Marketing, Advertising and Public Relations

Marketing is fast-paced, exciting and always challenging. It is an ideal career if you are creative, analytical and a good communicator. In the Graduate Certificate in Marketing you will gain a solid base of knowledge and expertise in the latest techniques and technologies in consumer behaviour, market research and integrated marketing communications.Griffith University offers a number of study options for Marketing including on-campus and online. Find out more about our Marketing programs.

Explore the foundations of marketing. You’ll build skills to connect customers with brands across multiple channels. Get to know consumer behaviour. Unlock specialist roles or keep studying towards your Masters.

Graduate Certificate in Marketing

With our Bachelor of Business Marketing major, you’ll gain the skills to cut through the noise, capture attention, and drive real impact in an ever-evolving digital world.Master both traditional and digital marketing techniques and learn how to think strategically and execute your passion with authority and excellence. Drive success. Break the mould. Blaze your name across the marketing landscape and dive into consumer behaviour, crafting solid marketing plans, and using data to fuel intelligent decisions. This is your chance to gain the advanced marketing and managerial expertise that will bring confidence to your career.Taught by industry professionals, this course keeps you ahead of the game with hands-on experience in branding, social media, data-driven insights, and the latest marketing tech. You’ll work on real client projects, craft marketing strategies that solve real business challenges, and even develop your own marketing concept. It’s not just about learning—it’s about practice, not just theory.Marketing is powerful, and so are you. With the right skills and industry connections, you’ll graduate ready to make your mark on the world.

Study marketing online and graduate work-ready for this dynamic industry. Along with core business subjects, you’ll combine marketing subjects, including digital marketing and electives with an industry project to prep you for your business career.

Bachelor of Business with a Major in Marketing

Explore marketing as both a management activity and a consumer-oriented philosophy. You’ll evaluate customer needs, compare market segmentation and positioning strategies, and learn to use marketing mix tools for competitive advantage. Emphasising ethical and cultural considerations, the course also fosters critical thinking and teamwork skills, preparing students for success in the dynamic field of marketing management.

Apply advanced insights to the core principals of marketing. You’ll deep dive into brand, product, and consumer behaviour. Gain skills in data and marketing technologies. Build strategic expertise. Stay relevant in today’s shifting business landscape.

Master of Marketing

Learn to analyse customer needs, leverage marketing mix tools for strategic positioning, and understand the psychological factors driving consumer decisions. With a focus on ethical practices and real-world applications, you’ll develop critical thinking, teamwork, and communication skills vital for success. Prepare to make impactful marketing decisions and drive business results in a rapidly evolving environment.

Build a business career in marketing. You’ll blend marketing principles with real world skills. Explore marketing management and consumer behaviour. Create marketing strategies. Unpack data analysis and marketing research.

The Master of Marketing/Master of International Business double degree program gives graduates a unique understanding of how to market strategically and create a competitive advantage in today&#39;s global economy. This double degree program enables you to graduate with two postgraduate qualifications at a Masters level and take your career to the next level. Our graduates have careers with some of the world&#39;s biggest brands and have the skills to work collaboratively with teams located in major cities all over the world.The Master of Marketing enables you to build on a solid foundation of marketing principles and industry best practice. You will learn how to apply the latest marketing techniques and technologies to areas such as consumer behaviour, market research and integrated marketing communications. Your studies will also show you how to think strategically about value, positioning and competitive advantage in a global context through branding and digital marketing applications.The Master of International Business will enhance your business acumen in an international context - with a focus on Asia. With a strong emphasis on strategic analysis in different regional contexts, you will develop the thought leadership and modern business skills that are vital in today&#39;s global economy. Your studies will enable you to critically examine the social, cultural and political dimensions of global business and how to successfully implement sustainable business practices within this dynamic trade environment.

Master of Marketing/Master of International Business

Markets and Legal Frameworks

New business ventures typically start with no recognised brand name, no customers and no market reputation. Without a strong brand and effective promotion the new venture is likely to fail. One of the key challenges for new ventures is to create awareness of their business offering, and to build customer interest in the new business enterprise. Potential customers must be converted to actual customers by building their desire to purchase the new venture&#39;s product or service. This course provides an introductory smorgasbord of creative and cost-effective promotional techniques in the special context of new business ventures, small and family businesses. In the case of self-employed professionals, building a personal brand is imperative to differentiate your business offering to stand out from your competitors and build increased customer loyalty. This course provides students with the skills and knowledge necessary to successfully build their brand, utilise their social networks, and employ other cost-effective promotional tools to communicate with their customers. Students should not enrol in this subject if they have previously completed 2098MKT at Griffith University.

Branding and Promoting New Business Ventures

In this course you’ll develop an overview of how technology is used in marketing and be introduced to the latest practices in digital marketing. You&#39;ll see how digital marketing differs from traditional marketing and how you can apply that theory. You&#39;ll gain the knowledge to make effective digital marketing decisions. Familiarise yourself with the distinct types of activity that constitute digital marketing, the key issues and challenges of digital marketing, and the ways in which digital marketing relates to traditional marketing activities. UniSA Online’s 10-week short courses give you the flexibility to up-skill in a certain area, stay current with developments in your field, diversify your knowledge, or even explore a new direction in your career – without having to commit to the time and cost of a full university degree.  This is a third-year course from UniSA Online’s Bachelor of Marketing and Communication degree. When studying this course as a &quot;single subject&quot;, prior knowledge from MARK 1018 or equivalent will support your success.Delivered 100% online, you’ll be able to study where and when it suits you. Access online academic and student support seven days a week, fit study around work and life commitments, view learning resources 24/7, and log in to the interactive online environment anywhere, any time and on any device. Should your course have an exam it will be scheduled for Australian Central Standard Time or Australian Central Daylight Time, depending on the time of the year.

Look outside traditional marketing with this exploration of the latest practices in online marketing. Develop a digital marketing strategy. Break down the marketing tech-stack. Connect with customers in a more targeted and measurable way.

Digital Marketing

In just two decades, digital media and the world wide web have fundamentally altered the operations of businesses around the globe. This subject gives you a strategic-level working knowledge of digital and social media marketing. The course further introduces best practices in acquiring, communicating with consumers, and retaining customers on the internet. The course examines digital technologies and their impact on, and implications for, marketing strategy, consumer behaviour, market segmentation, advertising and media planning. Students should not enrol in this course if they have previously completed 3040MKT Digital and Social Media Marketing at Griffith University.

Venture into the online marketing arena and test a variety of strategies.
Track trends in contemporary e-marketing. Oversee the development of a digital marketing plan. Consider how your approach would change on B2B and B2C online marketing campaigns.

Digital and Social Media Marketing

Brands and brand management are increasingly important for organisations in almost every industry. In many sectors, as products become increasingly similar, organisations are turning to branding as a way to differentiate their offerings and create customer preferences for them. In the modern world, branding goes well beyond the consumer goods markets, and is just as relevant to sporting teams, musicians, national parks and religions. In markets where competition is multifaceted, brands are valuable assets in developing effective marketing strategies and competitive advantage. Brands and brand equity need to be recognised as strategic assets and the basis of competitive advantage and long-term profitability.The focus of this subject is on developing students&#39; knowledge and skills to be able to develop and manage brands. The subject first builds the theoretical foundations that are needed to understand brands and brand management. It then investigates key aspects of brand management, such as the measurement of brand performance and brand equity. Students will learn how to plan and apply skills to develop and manage brands. They will also develop a critical understanding of the issues surrounding the planning and evaluating of brand strategies. The final sections of the subject focus on contemporary issues that are particularly important for branding practice.

Strategic Brand Marketing

The demand for trained, experienced and effective marketing practitioners is growing. Marketing is a discipline that seeks to ‘make sense’ of the commercial world around us, a skill that can benefit any enterprise. As such, more and more firms (including government agencies and non-profit organisations) are seeking people capable of putting marketing theory into practice by formulating and implementing effective marketing plans.This subject introduces you to the theories underpinning marketing strategy, and their role in the development of an effective marketing plan. This subject also allows you to integrate and apply the knowledge gained in your previous studies to solve real-world marketing problems.

Marketing Management

The aim of this course is to provide students with an understanding of how government, not-for-profit and commercial organisations can apply marketing and consumer behaviour principles to promote behaviour change for improved health and wellbeing.You will discover a cross-disciplinary approach to addressing social challenges; principles of marketing; social marketing; fundamentals of consumer behaviour; social marketing intervention; formative consumer research; industry practitioner perspective; tools of communication and behaviour influence; behaviour change metrics and evaluation.UniSA Online’s 10-week short courses give you the flexibility to up-skill in a certain area, stay current with developments in your field, diversify your knowledge, or even explore a new direction in your career – without having to commit to the time and cost of a full university degree.  This is a second-year course from UniSA Online’s Public Health degree.  Delivered 100% online, you’ll be able to study where and when it suits you. Access online academic and student support seven days a week, fit study around work and life commitments, view learning resources 24/7, and log in to the interactive online environment anywhere, any time and on any device. Should your course have an exam it will be scheduled for Australian Central Standard Time or Australian Central Daylight Time, depending on the time of the year.

Marketing for Health and Wellbeing

This course is designed to provide students with an understanding of the principles of Marketing. There will be a focus on the management of the marketing activities and how marketing relates to overall organisational functioning, including the management of exchange processes between business units and consumers and between firms. It will include topics such as environmental analysis, industry and competitor analysis, objective setting, marketing strategies, and marketing mix components such as pricing, distribution, product and service development, and promotion including both traditional and digital marketing communication. Additionally, the course will provide opportunities for the practical implementation of the concepts covered and the development of problem-solving skills by means of face-to-face seminars and tutorials, and online learning.

Introduction to Marketing

Retail marketing is an exciting area of contemporary business. This course emphasizes attracting customers to a diversity of retail forms, and the elements which facilitate informed consumer choice. It is critical for all businesses (including manufacturers and wholesalers) to understand and utilise retail marketing theory to sustain retail brands. Through this approach you will develop strong foundations in specific aspects of retail marketing such as creating customer loyalty through visual merchandising, store design, price promotions, and merchandise assortment. You apply retail marketing theory to relevant and practical retail issues with these experiences providing you with a skill set essential to your business career. Students should not enrol in this subject if they have previously completed 2036MKT Retail Marketing at Griffith University.

Expose yourself to retail marketing theory.
Investigate the changing state of the retail supply chain. Get a sense of the legal, social and economic factors that impact the retail sector. Ask how retail marketing practices can be improved.

Retail Marketing

In this capstone marketing subject you will draw on, apply and demonstrate your accumulated marketing knowledge and acumen to solving applied marketing problems through a live strategic marketing simulation. You will review, analyse and apply strategic marketing concepts through the use of marketing theory, and analytical and data tools and frameworks. You will be required to demonstrate a broad and coherent understanding of marketing knowledge and skills along with employability skills in authentic industry-based activities.

Strategic Marketing

Social marketing is the application of marketing principles to solve social problems. These include but are not limited to issues in responsible consumption, poverty, public health, quality education, reduced inequalities, environment protection, sustainable living and climate change communication. You will examine the key principles of social marketing as a strategy for changing behaviour that benefits individuals and communities for the greater social good. You will critically analyse the real-world changing needs from the lens of the United Nations Sustainable Development goals and develop creative solutions using social marketing frameworks and theories.

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