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Study online through Open Universities Australia. Explore all degrees, subjects and short courses now.

This degree was previously known as Bachelor of Arts (Internet Communications).
The Bachelor of Arts (Digital and Social Media) provides you with an opportunity to learn in detail about the human dimensions of the Internet: how people network, collaborate, and share information through Internet communications, media and design. You will develop advanced skills in creating, maintaining and managing online communications for personal and commercial interactions, as well as gaining knowledge of the social and cultural contexts within which those interactions occur.
The approach is interdisciplinary: you develop skills in website design, public communication, social network management, collaboration and web media production. At the same time you will understand the political, economic and social changes associated with the Internet.
By combining this degree with recommended electives in media, design, business, information technology, marketing, and other disciplines, you will create the right degree program for you to become an astute, engaged professional communicator via the Internet.
Students may choose to study the following combinations of two single majors to obtain the double major award:
<ul><li>Digital and Social Media and Visual Culture</li><li>Digital and Social Media and Professional Writing &amp; Publishing</li><li>Digital Design and Digital and Social Media</li><li>Fine Art and Digital and Social Media</li></ul>
Please refer to the respective degree pages for more details.

Study digital publishing, virtual collaboration and social networks alongside networked technologies, regulation and the economics of the internet. Take electives in media, design, IT and marketing to secure skills that are coveted by every industry.

Bachelor of Arts (Digital and Social Media)

The world is evolving, with a clear shift away from outdated business practices. Our Bachelor of Business is an alternative to more traditional business degrees, combining new skills, new values and new opportunities relevant for the new economy. It&#39;s a whole new way of thinking for a whole new generation of business professionals.The modern business practices of adaptivity, creativity, diversity and sustainable business are ingrained in this degree, so that you graduate with the skills needed for the rewarding career opportunities that the new economy brings.This degree offers you a choice of 10 majors and the opportunity to complete elective subjects.<ul><li>Human Resource Management</li><li>Management</li><li>Marketing</li><li>Innovation and Entrepreneurship</li><li>Sport Management</li><li>Logistics and Supply Chain Management</li><li>International Business</li><li>Political Science and International Relations</li><li>Contemporary Marketing</li><li>Strategic Communication (available as a second major only)</li></ul>This degree includes subjects from Griffith University and other universities through OUA.

Learn how organisations work and visualise where you fit in. Get familiar with financial documents, risk, and business comms. This business course gives you a 360-degree view of business strategy. Specialisations include marketing and management. 

Bachelor of Business

Develop a personal brand as a marketer that employers can’t refuse.Marketers develop value propositions and creative solutions to link products and services with consumers. You’ll learn how to identify a target market, develop strategies to reach them, and communicate effectively to drive action.Our Bachelor of Business (Marketing) tasks graduates with the skills to establish and maintain relationships with customers to achieve and sustain a competitive advantage. To compete effectively in an increasingly dynamic global market, you’ll become cognisant of the importance of marketing and how it contributes to the achievement of strategic goals.The role of marketing is to contribute to organisational profitability and sustainable performance, while providing value for consumers and more generally for society at large. UTAS marketing graduates will earn a marketing degree that positions them as preferred candidates for marketing related jobs. Graduates will be able to use their marketing knowledge and skills to support a firms market objectives and contribute to its business performance. Undergraduate marketing at UTAS focuses on the business to consumer environment, with study focusing on the key areas of marketing theory and practice. Marketing is about finding creative solutions to communication problems. You’ll learn how to identify a target audience, develop strategies to reach them, and communicate effectively to drive action.

Get access to marketing internships that will give you invaluable industry experience and exposure to some of Tasmania's top business minds. Gain skills that involve using creativity, problem solving and strategy to tackle marketing problems. 

Bachelor of Business (Marketing)

Build the skill set to take on today’s marketing challenges and become an agile marketing communications professional responsive to change.With this 100% online degree, you’ll examine emerging trends in digital marketing such as online advertising, mobile marketing and customer relationship management strategies. Combine content creativity with data analysis skills to create successful integrated campaigns.Learn from the same marketing scientists who conduct world-class research and advise some of the world’s biggest brands at the Ehrenberg-Bass Institute for Marketing Science. Conduct market research of your own and learn how to interpret qualitative and quantitative data to inform business decisions.Get hands-on with an industry project and access real-world case studies so you graduate career ready.

Inspire, engage, and drive success. Learn to design marketing campaigns, analyse data, and use digital tools. Explore branding, PR, and social media. From market research to content creation, you’ll blend creativity with strategy for the competitive edge.

Bachelor of Marketing and Communication

Marketing is a critical tool in industry growth and development. Marketing professionals need to be able to understand consumer behaviour in order to create market value, generate strategies and tap into marketing channels. Learn marketing theories, principles and skills through the combination of theoretical study and practical application. Develop a skillset to equip you to work as a practising marketer in a range of product and service industries, and you will have an appreciation for global, sustainable and ethical contexts of marketing strategies and practices.

This course combines technical know-how and strategic thinking – to give you the employment edge. You’ll explore consumer behaviour and design campaigns that connect. Build skills in digital marketing and marketing intelligence. Creative careers await!

Bachelor of Communication and Creative Industries (Marketing)

Transform your career and make millions of good impressions with the University of Canberra’s Graduate Certificate in Digital Marketing. Delivered 100% online, this course will teach you how to master data-driven marketing strategies and empower you with practical skills to lead in today’s digital-first world. Learn to harness cutting-edge tools and techniques, from search engine marketing (SEM), search engine optimisation (SEO) and social media strategy. You’ll build your understanding of how to utilise data effectively and deliver digital transformation.Explore how to create targeted, audience-centric campaigns that achieve big results. You&#39;ll gain the expertise to optimise engagement and drive success through hands-on experience and real-world projects, including through Google’s Nonprofit Marketing Immersion Program.This future-focused course is designed to fit your lifestyle, offering flexible learning and industry-aligned knowledge. This certificate also provides a pathway into the Master of Creative Industries, giving you even greater opportunities to advance.Now is the time to upskill and stand out! Apply now and upweight your digital marketing expertise with UC.

Unpack today’s digital marketing and advertising practices. You’ll cover SEM, SEO, and social media strategy. Learn to use data. Explore contemporary digital marketing tools. Gain a fresh perspective and unlock digital marketing roles. 

Graduate Certificate in Digital Marketing

Explore marketing as both a management activity and a consumer-oriented philosophy. You’ll evaluate customer needs, compare market segmentation and positioning strategies, and learn to use marketing mix tools for competitive advantage. Emphasising ethical and cultural considerations, the course also fosters critical thinking and teamwork skills, preparing students for success in the dynamic field of marketing management.

Apply advanced insights to the core principals of marketing. You’ll deep dive into brand, product, and consumer behaviour. Gain skills in data and marketing technologies. Build strategic expertise. Stay relevant in today’s shifting business landscape.

Master of Marketing

Learn to analyse customer needs, leverage marketing mix tools for strategic positioning, and understand the psychological factors driving consumer decisions. With a focus on ethical practices and real-world applications, you’ll develop critical thinking, teamwork, and communication skills vital for success. Prepare to make impactful marketing decisions and drive business results in a rapidly evolving environment.

Build a business career in marketing. You’ll blend marketing principles with real world skills. Explore marketing management and consumer behaviour. Create marketing strategies. Unpack data analysis and marketing research.

Graduate Certificate in Marketing

The Master of Marketing/Master of International Business double degree program gives graduates a unique understanding of how to market strategically and create a competitive advantage in today&#39;s global economy. This double degree program enables you to graduate with two postgraduate qualifications at a Masters level and take your career to the next level. Our graduates have careers with some of the world&#39;s biggest brands and have the skills to work collaboratively with teams located in major cities all over the world.The Master of Marketing enables you to build on a solid foundation of marketing principles and industry best practice. You will learn how to apply the latest marketing techniques and technologies to areas such as consumer behaviour, market research and integrated marketing communications. Your studies will also show you how to think strategically about value, positioning and competitive advantage in a global context through branding and digital marketing applications.The Master of International Business will enhance your business acumen in an international context - with a focus on Asia. With a strong emphasis on strategic analysis in different regional contexts, you will develop the thought leadership and modern business skills that are vital in today&#39;s global economy. Your studies will enable you to critically examine the social, cultural and political dimensions of global business and how to successfully implement sustainable business practices within this dynamic trade environment.

Master of Marketing/Master of International Business

The Master of Marketing/Master of International Tourism and Hospitality Management double degree program will provide you with an understanding of strategic marketing and operational considerations, enabling you to critically analyse and make managerial decisions within the rapidly expanding and dynamic, local/global services and &#39;experience&#39; industry environments. This double degree program enables you to graduate with two postgraduate qualifications at a Masters level and take the next step in your career.The Master of International Tourism and Hospitality Management develops skills essential for managerial-level professionals in the services and &#39;experience&#39; industries that include, advanced business acumen, strategic thinking, high-level people management, leadership skills, resilience, empathy and specialised industry knowledge, with an emphasis on sustainability principles.Learning through flexible course delivery options such as on-campus or online modes, you will deepen your core business skills in areas such as revenue management, finance, marketing, technology integration and digitisation, developing insights and understanding of how to lead in a culturally diverse context.As a graduate, you will emerge as a confident leader, equipped to navigate the complex issues and challenges facing the local/global tourism and hotel industry.The Master of Marketing enables you to develop and build on a solid foundation of marketing principles and industry best practice. You will learn how to apply the latest marketing techniques and technologies to areas such as consumer behaviour, market research and integrated marketing communications. Your studies will also show you how to think strategically about value, positioning and competitive advantage in a global context through branding and digital marketing applications.A highlight of this program is the integration of theory and practical application throughout your study.

Gain the competitive edge with a double degree and take your marketing career anywhere in the world. Get strategic and make confident, informed decisions across the complex global marketplace. Be future-focused. Play in the digital space.

Master of Marketing/Master of International Tourism and Hospitality Management

Consumer Behaviour

New business ventures typically start with no recognised brand name, no customers and no market reputation. Without a strong brand and effective promotion the new venture is likely to fail. One of the key challenges for new ventures is to create awareness of their business offering, and to build customer interest in the new business enterprise. Potential customers must be converted to actual customers by building their desire to purchase the new venture&#39;s product or service. This course provides an introductory smorgasbord of creative and cost-effective promotional techniques in the special context of new business ventures, small and family businesses. In the case of self-employed professionals, building a personal brand is imperative to differentiate your business offering to stand out from your competitors and build increased customer loyalty. This course provides students with the skills and knowledge necessary to successfully build their brand, utilise their social networks, and employ other cost-effective promotional tools to communicate with their customers. Students should not enrol in this subject if they have previously completed 2098MKT at Griffith University.

Branding and Promoting New Business Ventures

In just two decades, digital media and the world wide web have fundamentally altered the operations of businesses around the globe. This subject gives you a strategic-level working knowledge of digital and social media marketing. The course further introduces best practices in acquiring, communicating with consumers, and retaining customers on the internet. The course examines digital technologies and their impact on, and implications for, marketing strategy, consumer behaviour, market segmentation, advertising and media planning. Students should not enrol in this course if they have previously completed 3040MKT Digital and Social Media Marketing at Griffith University.

Venture into the online marketing arena and test a variety of strategies.
Track trends in contemporary e-marketing. Oversee the development of a digital marketing plan. Consider how your approach would change on B2B and B2C online marketing campaigns.

Digital and Social Media Marketing

Retail marketing is an exciting area of contemporary business. This course emphasizes attracting customers to a diversity of retail forms, and the elements which facilitate informed consumer choice. It is critical for all businesses (including manufacturers and wholesalers) to understand and utilise retail marketing theory to sustain retail brands. Through this approach you will develop strong foundations in specific aspects of retail marketing such as creating customer loyalty through visual merchandising, store design, price promotions, and merchandise assortment. You apply retail marketing theory to relevant and practical retail issues with these experiences providing you with a skill set essential to your business career. Students should not enrol in this subject if they have previously completed 2036MKT Retail Marketing at Griffith University.

Expose yourself to retail marketing theory.
Investigate the changing state of the retail supply chain. Get a sense of the legal, social and economic factors that impact the retail sector. Ask how retail marketing practices can be improved.

Retail Marketing

In this capstone marketing subject you will draw on, apply and demonstrate your accumulated marketing knowledge and acumen to solving applied marketing problems through a live strategic marketing simulation. You will review, analyse and apply strategic marketing concepts through the use of marketing theory, and analytical and data tools and frameworks. You will be required to demonstrate a broad and coherent understanding of marketing knowledge and skills along with employability skills in authentic industry-based activities.

Strategic Marketing

Social marketing is the application of marketing principles to solve social problems. These include but are not limited to issues in responsible consumption, poverty, public health, quality education, reduced inequalities, environment protection, sustainable living and climate change communication. You will examine the key principles of social marketing as a strategy for changing behaviour that benefits individuals and communities for the greater social good. You will critically analyse the real-world changing needs from the lens of the United Nations Sustainable Development goals and develop creative solutions using social marketing frameworks and theories.

Social Marketing

Business managers require insights when learning about problems and identifying solutions. This subject will equip you with knowledge about marketing research principles and tools. In this subject you will learn to utilise market information to develop a research proposal. You will learn to use a statistical package to generate and further develop recommendations for real-world marketing problems based on relevant insights.

Marketing Research

Companies may extend their marketing offerings to international markets. To that end, they need to revise their strategies to meet the demands and requirements of particular markets. This subject will equip you with knowledge about international marketing principles. You will learn to critically analyse theories and principles of international marketing. Utilising subject theories, you will learn to identify problems and opportunities for a global company. Further, you will learn to recommend practical solutions that embrace cultural, social, and ethical perspectives of particular markets.

International Marketing

As AI and marketing technology (MarTech) continue to reshape the digital marketing landscape, businesses are leveraging AI-driven tools to automate processes, optimise digital engagement, and enhance consumer interactions. You will learn practical knowledge and skills in AI-powered marketing, focusing on data-driven marketing decision-making. By working on industry-relevant projects, you will gain problem-solving and critical thinking skills, and digital marketing expertise—in preparation for a career in an AI-driven business environment.

AI-Powered Marketing

Marketing refers to the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for consumers, customers, clients, partners, and society at large. In today’s competitive business environment, it is important to understand the role of marketing in society, the marketing process and the marketing related decisions that businesses must take to satisfy the needs and wants of customers, and create value for stakeholders. This subject covers the principles of marketing. You will learn the role of marketing in business and society, and how marketing is based on an understanding of customer value. You will gain knowledge of core marketing principles including scoping and analysing the marketing environment, marketing research, consumer behaviour, and managing the marketing mix to influence consumers. In addition to marketing-specific knowledge you will also develop transferable employability skills in areas including communication, critical analysis and creative thinking, and working collaboratively.

Principles and Practices of Marketing

Integrated Marketing Communications offers overall knowledge of approaches marketers adopt to communicate the value of their products and services across various communication tools. It explores the various strategies and tactics utilised by companies to create cohesive and effective marketing messages. In this subject, you will develop knowledge of the concepts, frameworks, and models of integrated marketing communications. You will learn to critically analyse the integrated marketing communications practices of a business. Further, you will learn to utilise appropriate tools to develop an integrated marketing communications campaign for a company.

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