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Study online through Open Universities Australia. Explore all degrees, subjects and short courses now.

Transform your career and make millions of good impressions with the University of Canberra’s Graduate Certificate in Digital Marketing. Delivered 100% online, this course will teach you how to master data-driven marketing strategies and empower you with practical skills to lead in today’s digital-first world. Learn to harness cutting-edge tools and techniques, from search engine marketing (SEM), search engine optimisation (SEO) and social media strategy. You’ll build your understanding of how to utilise data effectively and deliver digital transformation.Explore how to create targeted, audience-centric campaigns that achieve big results. You&#39;ll gain the expertise to optimise engagement and drive success through hands-on experience and real-world projects, including through Google’s Nonprofit Marketing Immersion Program.This future-focused course is designed to fit your lifestyle, offering flexible learning and industry-aligned knowledge. This certificate also provides a pathway into the Master of Creative Industries, giving you even greater opportunities to advance.Now is the time to upskill and stand out! Apply now and upweight your digital marketing expertise with UC.

Unpack today’s digital marketing and advertising practices. You’ll cover SEM, SEO, and social media strategy. Learn to use data. Explore contemporary digital marketing tools. Gain a fresh perspective and unlock digital marketing roles. 

Graduate Certificate in Digital Marketing

Gain the latest digital marketing and analytics skills that employers are looking forThe world of marketing technology and business is rapidly changing. Learn how to transform data into decisions and develop clear, marketing-specific business strategies at the forefront of technology. Our five-star Accounting, Business, and Management ratings for overall student experience, teaching excellence, skills development, and learning resources (Good Universities Guide 2024) reflect our commitment to providing a top-tier education that prepares you with the knowledge and career-ready abilities that employers demand.Additionally, we&#39;re proud to be among the part of the top 1% of universities worldwide who are accredited by both the International Association to Advance Collegiate Schools of Business (AACSB) and the European Foundation for Management Development Quality Improvement System (EQUIS).Highlights of studying Advanced Digital Marketing and Analytics<ul><li>Gain knowledge in core marketing, advertising and sales skills, while also exploring the growing use of AI, data analytics and data science to understand consumers and design effective marketing strategies.</li><li>The Honours year of the Bachelor of Advanced Digital Marketing and Analytics (Honours) allows you to delve into advanced concepts. Strengthen your grasp on research and analysis in an area or industry of interest and gain advanced knowledge of market research methods and analysis.</li><li>Choose from a curated list of electives to build complementary skills in your area of interest and tailor the degree to your career outcomes, key disciplines and growth industries.</li><li>Use data-driven insights to solve problems, identify opportunities and enhance business success. You&#39;ll gain in-demand transferable skills to grow your digital competencies and create marketing campaigns that draw upon consumer behaviour concepts and trends.</li><li>From your first year onwards, you&#39;ll build practical skills to increase your employability, including job-ready capabilities in data-driven marketing.</li><li>Sustainable business practices and our Griffith University values are embedded throughout the degree, and you&#39;ll be working amongst a tight-knit cohort of fellow students, with the opportunity to take part in programs like BusinessPLUS.</li><li>Develop a bespoke knowledge set and implement a research project that contributes new insights or offers solutions to intricate problems, paving the way for further academic or professional achievements.</li></ul>

Skill up in digital marketing and get ready to thrive in almost any industry. You’ll cover marketing fundamentals plus data, research, and intelligence. Get creative using digital tools for marketers. Zoom in on digital marketing strategies and tactics.

Bachelor of Advanced Digital Marketing and Analytics (Honours)

Marketing is a critical tool in industry growth and development. Marketing professionals need to be able to understand consumer behaviour in order to create market value, generate strategies and tap into marketing channels. Learn marketing theories, principles and skills through the combination of theoretical study and practical application. Develop a skillset to equip you to work as a practising marketer in a range of product and service industries, and you will have an appreciation for global, sustainable and ethical contexts of marketing strategies and practices.

This course combines technical know-how and strategic thinking – to give you the employment edge. You’ll explore consumer behaviour and design campaigns that connect. Build skills in digital marketing and marketing intelligence. Creative careers await!

Bachelor of Communication and Creative Industries (Marketing)

Advance your career in the creative or cultural sector with UC’s future-focused Master of Creative Industries. Offered fully online, on campus or both, this flexible degree lets you tailor your studies to your goals, with electives spanning marketing, user experience, conservation, entrepreneurship and finance for creative business.Students can begin with UC’s Graduate Diploma in Creative Industries and build up a postgraduate qualification in stages. Not only will you enhance your understanding of the sector, but you&#39;ll be able to connect with audiences at a deeper level across digital spaces. Across your studies, you&#39;ll develop advanced skills to create, pitch and manage innovative projects. Learn how to anticipate emerging technologies and strengthen your cultural capability through Indigenous approaches to creativity. Apply your knowledge through research, work-integrated learning or a work-based project and graduate ready for senior roles such as creative director, agency leader, gallery manager or senior public servant in the creative sector.

Innovate and make transformations within creative industries. Explore emerging technologies. Work on research skills, pitching, and strategy. Graduate with the expertise to direct agencies, manage galleries, or shape cultural policy.

Master of Creative Industries

Explore marketing as both a management activity and a consumer-oriented philosophy. You’ll evaluate customer needs, compare market segmentation and positioning strategies, and learn to use marketing mix tools for competitive advantage. Emphasising ethical and cultural considerations, the course also fosters critical thinking and teamwork skills, preparing students for success in the dynamic field of marketing management.

Apply advanced insights to the core principals of marketing. You’ll deep dive into brand, product, and consumer behaviour. Gain skills in data and marketing technologies. Build strategic expertise. Stay relevant in today’s shifting business landscape.

Master of Marketing

Learn from industry leaders and expert academics and explore the tools and technology used to transform modern business.This 100% online degree combines core business theories and advanced digital innovations to deliver a holistic skill set transferable to a range of industries. You’ll graduate with the skills to address modern workplace challenges, such as using marketing automation to convert customers, leveraging artificial intelligence to make complex processes easier, and how cloud systems can enhance collaboration.Choose from several work-integrated learning opportunities in your final year, building a professional network of business experts and entrepreneurs.

Future-proof your career with a degree that teaches digital business excellence. You’ll explore business opportunities from emerging technologies, including blockchain and AI. Get ready to automate and innovate. Designed in partnership with Accenture.

Bachelor of Digital Business

Build the skill set to take on today’s marketing challenges and become an agile marketing communications professional responsive to change.With this 100% online degree, you’ll examine emerging trends in digital marketing such as online advertising, mobile marketing and customer relationship management strategies. Combine content creativity with data analysis skills to create successful integrated campaigns.Learn from the same marketing scientists who conduct world-class research and advise some of the world’s biggest brands at the Ehrenberg-Bass Institute for Marketing Science. Conduct market research of your own and learn how to interpret qualitative and quantitative data to inform business decisions.Get hands-on with an industry project and access real-world case studies so you graduate career ready.

Inspire, engage, and drive success. Learn to design marketing campaigns, analyse data, and use digital tools. Explore branding, PR, and social media. From market research to content creation, you’ll blend creativity with strategy for the competitive edge.

Bachelor of Marketing and Communication

With our Bachelor of Business Marketing major, you’ll gain the skills to cut through the noise, capture attention, and drive real impact in an ever-evolving digital world.Master both traditional and digital marketing techniques and learn how to think strategically and execute your passion with authority and excellence. Drive success. Break the mould. Blaze your name across the marketing landscape and dive into consumer behaviour, crafting solid marketing plans, and using data to fuel intelligent decisions. This is your chance to gain the advanced marketing and managerial expertise that will bring confidence to your career.Taught by industry professionals, this course keeps you ahead of the game with hands-on experience in branding, social media, data-driven insights, and the latest marketing tech. You’ll work on real client projects, craft marketing strategies that solve real business challenges, and even develop your own marketing concept. It’s not just about learning—it’s about practice, not just theory.Marketing is powerful, and so are you. With the right skills and industry connections, you’ll graduate ready to make your mark on the world.

Study marketing online and graduate work-ready for this dynamic industry. Along with core business subjects, you’ll combine marketing subjects, including digital marketing and electives with an industry project to prep you for your business career.

Bachelor of Business with a Major in Marketing

Step up in your career with UC’s Graduate Diploma in Creative Industries. This course builds your understanding of the creative sector and equips you to connect with audiences and markets in a digital world. You’ll explore marketing, user experience, conservation, entrepreneurship, digital leadership and finance for creative business, tailoring your study to your ambitions.Learn from leaders shaping the creative and cultural industries through guest lectures and real-world case studies. Build professional networks, gain insights into industry trends, and strengthen your ability to navigate change with confidence. You’ll also explore Indigenous knowledge and its role in shaping creative practice.Graduates are prepared for roles such as exhibition producer, campaign manager, creative director, communications strategist or entrepreneur. This course is part of a nested program, so you can build on it by progressing to the Master of Creative Industries.Apply now and take the next step in your creative career.*Please note, course cost includes 2025 Commonwealth Supported Placement fees

Graduate Diploma in Creative Industries

This course teaches you how to create, market and manage commercial fashion enterprises in an ever-changing landscape. You will explore various business models, digital communication strategies, fashion buying and merchandise planning, brand development, consumer research, entrepreneurship and fashion retail and operations practices.Elective options allow you to further develop your skills in sales and negotiation as well as entrepreneurial finance.Throughout the course, you will work with fashion and graphic design students as well as industry leaders, providing networking opportunities and preparing you to launch or manage a fashion enterprise of your own.Tailor your study to your lifestyle thanks to our innovative digital learning system, accessible from anywhere with 24/7 personalised support. With all your course materials online, and the option to study full or part time, on-campus, online or a blend of both it&#39;s all about flexibility.Course duration: 3 years full-time, up-to 6 years part-time, 2 years accelerated.

Explore the space where business and fashion overlaps. Topics include brand development, consumer research, and operational and retail practices. Work alongside industry leaders. You’ll see fashion buying and digital marketing in the real-world.

Bachelor of Fashion Marketing and Enterprise

As AI and marketing technology (MarTech) continue to reshape the digital marketing landscape, businesses are leveraging AI-driven tools to automate processes, optimise digital engagement, and enhance consumer interactions. You will learn practical knowledge and skills in AI-powered marketing, focusing on data-driven marketing decision-making. By working on industry-relevant projects, you will gain problem-solving and critical thinking skills, and digital marketing expertise—in preparation for a career in an AI-driven business environment.

AI-Powered Marketing

Marketing plays an essential part in business leadership. This course exposes students to fundamental marketing concepts used in industry and provides insight into how these concepts relate to the &quot;real&quot; world. This course introduces students to the discipline of marketing through topics such as: consumer behaviour, marketing research, product planning, integrated marketing communications and social media, distribution planning, product &amp; service pricing, and societal and environmental issues.

Digital Marketing Strategy

In this course you’ll develop an overview of how technology is used in marketing and be introduced to the latest practices in digital marketing. You&#39;ll see how digital marketing differs from traditional marketing and how you can apply that theory. You&#39;ll gain the knowledge to make effective digital marketing decisions. Familiarise yourself with the distinct types of activity that constitute digital marketing, the key issues and challenges of digital marketing, and the ways in which digital marketing relates to traditional marketing activities. Adelaide University&#39;s 10-week short courses give you the flexibility to up-skill in a certain area, stay current with developments in your field, diversify your knowledge, or even explore a new direction in your career – without having to commit to the time and cost of a full university degree.  This is a third-year course from Adelaide University&#39;s Bachelor of Marketing and Communication degree. When studying this course as a &quot;single subject&quot;, prior knowledge from MARK 1013 or equivalent will support your success.Delivered 100% online, you’ll be able to study where and when it suits you. Access online academic and student support seven days a week, fit study around work and life commitments, view learning resources 24/7, and log in to the interactive online environment anywhere, any time and on any device. Should your course have an exam it will be scheduled for Australian Central Standard Time or Australian Central Daylight Time, depending on the time of the year.

Digital Marketing

In just two decades, digital media and the world wide web have fundamentally altered the operations of businesses around the globe. This subject gives you a strategic-level working knowledge of digital and social media marketing. The course further introduces best practices in acquiring, communicating with consumers, and retaining customers on the internet. The course examines digital technologies and their impact on, and implications for, marketing strategy, consumer behaviour, market segmentation, advertising and media planning. Students should not enrol in this course if they have previously completed 3040MKT Digital and Social Media Marketing at Griffith University.

Venture into the online marketing arena and test a variety of strategies.
Track trends in contemporary e-marketing. Oversee the development of a digital marketing plan. Consider how your approach would change on B2B and B2C online marketing campaigns.

Digital and Social Media Marketing

This subject introduces marketing concepts and approaches within a digital environment. You will practise segmenting, targeting, and positioning to a market. You will identify how a diverse range of customers make purchase decisions to satisfy their needs and wants. You will explore the mix of decisions regarding product, price, place and promotion, and analyse a market environment in your area of study.

Marketing in the Digital Era

Social marketing is the application of marketing principles to solve social problems. These include but are not limited to issues in responsible consumption, poverty, public health, quality education, reduced inequalities, environment protection, sustainable living and climate change communication. You will examine the key principles of social marketing as a strategy for changing behaviour that benefits individuals and communities for the greater social good. You will critically analyse the real-world changing needs from the lens of the United Nations Sustainable Development goals and develop creative solutions using social marketing frameworks and theories.

Social Marketing

The increasing use of the Internet and other digital media by both business and consumers is having a significant effect on business globally. For consumers, information and communication technologies (ICT) provide more information, convenience, and a wider range of, and access to, product choices. For businesses, ICT provides new channels to market their products, new ways to build and establish value-creating relationships with their customers, as well as opportunities to expand into new markets. However, due to the rapid evolution of digital technologies, the businesses are increasingly confronted with the need to participate and manage their marketing mix in a real-time, ever-changing digital environment. Hence it is imperative for businesses to be able to take advantage of the digital technologies as a means to sharpen their competitive advantages and marketing strategies.The focus of this subject is on developing students’ knowledge of digital and direct marketing as a strategic element of the marketing mix. It will develop students’ knowledge of key concepts, principles, and models needed to strategically manage digital and direct marketing in both B2B and B2C marketing contexts. The subject will develop students’ knowledge of when and how to use the various methods of digital and direct marketing at different stages of marketing strategy. The subject will develop students’ knowledge and ability to creatively plan, effectively implement, and critically evaluate the performance of different digital and direct marketing strategies.

This subject delves into digital and social media marketing, addressing the growing need for businesses to adapt to a real-time digital landscape. It provides students with a thorough understanding of the evolution and roles of traditional versus digital advertising. Students will learn the fundamentals of digital and social media marketing and how to craft strategies that create engaging and effective content. The subject emphasizes the strategic use of various media, focusing on integrating messages for maximum impact through coordinated use of traditional and digital advertising tools like Facebook, Instagram, LinkedIn, TikTok, Pinterest, and more.The subject also explores broader digital and social media marketing challenges faced by organizations of all sizes, including setting objectives, budgeting, and organising for effective delivery of digital promotional messages. Gaining insight into these complexities will be valuable for making informed marketing and business decisions in the future.

In this online subject you will develop and enhance your online research and communication skills. In so doing you will explore the business models of digital disruptors such as eBay, Apple, Google, Facebook and Amazon, who are using digital business models to disrupt established businesses in telecommunications, transportation, advertising, e-commerce, automotive, insurance, education and many other industries. You will also explore how established businesses are responding with new business models of their own to meet challenges posed by the expanding digital economy. Through this subject you will develop the skills required to design innovative solutions using digital technologies, to enhance the ability of businesses and community organisations to achieve strategic goals.

Digital Business

The course aims to provide students with an understanding of the communication aspects of marketing. It will cover the range of tools available to marketers for the purpose of promotion such as advertising, sales promotion, personal selling, sponsorship, publicity, and public relations as well as the process by which these are integrated and planned.

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