Open Universities Australia

Dashboard

Find key dates

Access my LMS

Get free tutoring with Smarthinking

Change my studies

Support

Manage my account

View statements & reports

Request online support

Refer a friend

Architecture & construction

Art & creative design

Business & management

Community services & care

Education & teaching

Engineering

Health & medical science

Humanities & social science

IT & computer science

Law & justice

Media & communication

Psychology & mental health

Science

Search all courses

Explore study online

Undergraduate degrees

Postgraduate courses

University certificates

Pathways and pre-university

Single subjects

Microcredentials

Short courses

Study types

Help me choose a course

Chat with a student advisor

Compare courses

Degrees vs single subjects

Choosing a course

Study online

How OUA works

Key dates

How to enrol

Applying for credit

Study planning

Minimum age requirements

Textbooks & study materials

Computer requirements

International students

Getting started

Student loans

Study allowances

Fees

Financial options

Getting advice

Study preparation

Disability support

Exams

Free online tutoring

Special Circumstances

Your studies

Advice

13 6736

Study associate degree online through Open Universities Australia. Explore all degrees, subjects and short courses now.

Fast-track your career in business. This two-year program offers the perfect pathway to university to gain new skills, switch careers or simply learn more about a business area that interests you.

Set yourself up for a future in business. You’ll study the essentials including accounting and marketing. Choose your speciality area including HR and tourism. Apply your new skills, like research and communication, to work, study, and everyday life.

Associate Degree in Business

Consumer Psychology

Marketing

Digital Marketing

Food and Fibre Markets

Digital Branding and Retailing

Fundamentals of Marketing

Sport Marketing

Marketing Strategy and Analytics

Advertising and Integrated Marketing Communications

Business Marketing

Gain a solid foundation and broad overview of marketing, no matter what industry you choose to work in. Explore the main concepts and principles that underpin marketing thinking and practice. Learn to write a marketing plan for your business that includes essential elements such as market trends, competitor analysis, SWOT analysis (strengths, weaknesses, opportunities and threats), target markets, objectives and market strategies.UniSA Online’s 10-week short courses give you the flexibility to upskill in a certain area, stay current with developments in your field, diversify your knowledge, or even explore a new direction in your career – without having to commit to the time and cost of a full university degree. Delivered 100% online, you’ll be able to study where and when it suits you. Access online academic and student support seven days a week, fit study around work and life commitments, view learning resources 24/7, and log in to the interactive online environment anywhere, any time and on any device.This is a first year course from UniSA Online’s Marketing and Communication degrees.Should your course have an exam it will be scheduled for Australian Central Standard Time or Australian Central Daylight Time, depending on the time of the year.

Get a solid foundation in marketing that you can apply to your industry. Explore marketing concepts, thinking and practice. Learn to write a marketing plan for your business. Use competitor and SWOT analysis strategies. 

Marketing Principles: Trading and Exchange

Get to know the different components of a marketing plan. Cover a range of topics including the marketing planning process, identifying your competitive advantage and specific strategies for internationalisation, as well as approaches for conducting business online. You’ll also gain skills in using different tools to plan, implement and evaluate business and marketing strategies. UniSA Online’s 10-week short courses give you the flexibility to upskill in a certain area, stay current with developments in your field, diversify your knowledge, or even explore a new direction in your career – without having to commit to the time and cost of a full university degree.  Delivered 100% online, you’ll be able to study where and when it suits you. Access online academic and student support seven days a week, fit study around work and life commitments, view learning resources 24/7, and log in to the interactive online environment anywhere, any time and on any device. This is a third-year course from UniSA Online’s Marketing degree. Please note: you are responsible for completing any relevant prerequisite courses before enrolling in this course.Should your course have an exam it will be scheduled for Australian Central Standard Time or Australian Central Daylight Time, depending on the time of the year.

Essentials of Marketing Planning

This subject covers the area of digital and social media marketing. Businesses are increasingly confronted with the need to adapt to a real-time digital environment. This subject focuses on providing students with a comprehensive understanding of the evolution and the role of traditional advertising versus digital advertising. You will learn the fundamental of digital and social media marketing and learn how to develop digital marketing strategies to create engaging and effective marketing content. This approach to digital and social media marketing planning considers the strategic use of a range of media.In undertaking this subject, you will focus on a digital and social media marketing approach to marketing communications that considers how the integration of messages may achieve maximum impact, primarily through the coordinated use of a range of traditional and digital advertising tools (e.g. Facebook, Instagram, LinkedIn, TikTok, Pinterest, and more).The course is placed in the context of more digital and social media marketing issues faced by organisations of all sizes including the establishment of objectives, budgeting and organising for effective coordination and delivery of digital promotional messages.You will find that understanding the complexities and issues involved in digital and social media marketing will be of value to you when making both marketing and general business decisions in the future.

Digital and Social Media Marketing

Marketing success is highly dependent on the effectiveness of marketing communication between your organisation and the target customer, and these communications are achieved through various product, advertising and promotional strategies. This course will introduce you to the fascinating world of advertising and the strategic use of advertising to raise customer awareness and appreciation of your organisation&#39;s products and services.

In this subject, students will study marketing principles and practice. A key focus of this subject will be the development of digital communication, presentation skills and discipline knowledge that are integral to the marketing profession and for success in business. Through the integration of these skills within the subject, you will develop transferable skills that will be used throughout your business career to engage with a range of stakeholders. Topics will cover the marketing concept, the marketing environment, buying behaviour in consumer and organisational markets, customer segmentation, targeting and positioning, developing the Marketing Mix, and the implementation and control of marketing programs in the digital era. This subject provides a sound foundation for further marketing, whether as single subjects or within a marketing major.

Ever wondered why people buy what they do, or how marketers can gain insights into what makes people purchase certain things? This course takes a unique approach to understanding consumer behaviour and looks at the science and concepts behind purchasing decisions.  Discover empirically grounded theories and patterns that predict, and explain patterns, in buying behaviour. Learn to apply your knowledge of consumer behaviour models and theories to practical marketing problems in your current role. You’ll study the most cutting-edge developments in the marketing industry and will leave with up-to-the-minute knowledge that many practising marketers don’t know themselves. UniSA Online’s 10-week short courses give you the flexibility to upskill in a certain area, stay current with developments in your field, diversify your knowledge, or even explore a new direction in your career – without having to commit to the time and cost of a full university degree.  Delivered 100% online, you’ll be able to study where and when it suits you. Access online academic and student support seven days a week, fit study around work and life commitments, view learning resources 24/7, and log in to the interactive online environment anywhere, any time and on any device. This is a second-year course from UniSA Online’s Marketing degree. Please note: you are responsible for completing any relevant prerequisite courses before enrolling in this course.Should your course have an exam it will be scheduled for Australian Central Standard Time or Australian Central Daylight Time, depending on the time of the year.

Consumer Behaviour

Successful marketing decisions require a sound understanding of consumer behaviour, whether in the context of commercial firms, non-profit organisations, or government departments. This course provides you with a thorough appreciation of the complexities of consumer decision-making to ensure that your future marketing decisions achieve your objectives in your target market.

This subject introduces the principles of marketing in business, the influence of consumers and the external environment. You will explore why and how a business identifies and analyses the markets for its products, services and experience. This will include an appreciation of the scope of the marketing practitioner, value propositions, marketing theory, brand messages, customer relations management and marketing channels. In conjunction with the discipline theory, this subject introduces learning through practice by exposing you to authentic learning experiences. These experiences are placed at the centre of learning and assessment, so you have the opportunity to develop the skills, knowledge and behaviours necessary to respond to industry, community and/or global needs. You will be introduced to:- a range of methods, tools, techniques and approaches to practice- principles and perspectives such as values, ethics, empathy and leadership in real world scenarios- reflection and deliberative thinking as a means of developing knowledge, skills, attitudes and aspirations- ways of understanding problems and developing solutions through active inquiry.

The service industry is increasingly identified as contributing to worldwide business growth and is seen as a critical source of employment. Furthermore, the provision of services is playing an increasingly important role in the marketing strategies of goods manufacturing companies, because B2B manufacturers seek to differentiate their offerings by including significant value-adding service components. However, services possess unique characteristics, justifying the consideration of whether traditional marketing management concepts and models need to be adapted to better account for service-dominant economies, and for the successful marketing of services.This unit focuses on developing your knowledge of the specific characteristics of services, and how to manage and market them.This subject will help you to create and manage relationships with customers to deliver superior services. It will focus on the processes underpinning the creation and delivery of high-quality services, the extended services marketing mix, and managing internal marketing within service firms. This subject also examines the service environment, and managing capacity and demand to develop the necessary knowledge and skills to market service firms. This subject will integrate the necessary knowledge and skills to market service firms.

Services Marketing

Brands are a key source of competitive advantage for firms. Yet, building and maintaining a strong brand in an increasingly digital environment is an on-going challenge. In this subject, you will learn the fundamental principles and theories of branding that apply both online and offline. You will also examine the opportunities and challenges that marketers face to build and manage their brands in increasingly complex, multi-channel environments. At the end of the course, you will have put yourself in the shoes of a brand manager and developed the necessary skills to build, manage and optimize brand performance within a highly complex modern world.

University of the Sunshine Coast

Associate Degree Marketing Courses & Degrees | Open Universities Australia

Course results for Undergraduate Marketing Degrees

Related searches