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Study associate degree online through Open Universities Australia. Explore all degrees, subjects and short courses now.

Consumer Psychology

Digital Marketing

Food and Fibre Markets

Brand Management

Principles and Practices of Marketing

Sport Marketing

Marketing Strategy and Analytics

Advertising and Integrated Marketing Communications

Business Marketing

Sales and Negotiation

In just two decades, digital media and the world wide web have fundamentally altered the operations of businesses around the globe. This subject gives you a strategic-level working knowledge of digital and social media marketing. The course further introduces best practices in acquiring, communicating with consumers, and retaining customers on the internet. The course examines digital technologies and their impact on, and implications for, marketing strategy, consumer behaviour, market segmentation, advertising and media planning. Students should not enrol in this course if they have previously completed 3040MKT Digital and Social Media Marketing at Griffith University.

Venture into the online marketing arena and test a variety of strategies.
Track trends in contemporary e-marketing. Oversee the development of a digital marketing plan. Consider how your approach would change on B2B and B2C online marketing campaigns.

Digital and Social Media Marketing

Sport codes compete across the globe for participants and fans. Securing appropriate awareness and funding are the goals of sport marketing, which is an established, and dynamic discipline. In this subject, you will apply strategic marketing fundamentals to critique successful campaigns. You will create components of a compelling marketing campaign to engage the target market.

Sports Marketing

This subject introduces marketing concepts and approaches within a digital environment. You will practise segmenting, targeting, and positioning to a market. You will identify how a diverse range of customers make purchase decisions to satisfy their needs and wants. You will explore the mix of decisions regarding product, price, place and promotion, and analyse a market environment in your area of study.

Marketing in the Digital Era

In this subject you will be introduced to the main aspects of consumer behaviour, including the societal, cultural, family and psychological influences on behaviour. You will examine important topics such as consumer learning, needs and wants, motivations, perceptions and experience. You will also consider specific consumer behaviours, and the internal and external factors involved in consumer decision making. Through completion of this subject, you will be able to analyse your own buying behaviour which in turn will allow you to better understand how organisations use marketing to influence consumer decisions behaviour, which in turn will assist you in acquiring, examining, and communicating information from a range of different sources

Consumer Behaviour

It is critical for businesses to ensure that customers are at the core of all they do and that business strategy drives and supports a Customer Experience (CX) Management approach. In this subject, you will examine the Customer Journey Map and learn why every interaction (or Touchpoint) helps businesses to better understand their customers’ perceptions, feelings, and experiences with a brand’s products and services. Through the lens of the customer, you will propose new strategies to improve the customer experience.

Discover how businesses thrive by focusing on customers. From personas to journey maps, you’ll work with practical CX tools to document the customer experience. Analyse trends. Propose strategies. Get to the heart of customer satisfaction and loyalty.

Customer Experience Management

Social marketing is the application of marketing principles to solve social problems. These include but are not limited to issues in responsible consumption, poverty, public health, quality education, reduced inequalities, environment protection, sustainable living and climate change communication. You will examine the key principles of social marketing as a strategy for changing behaviour that benefits individuals and communities for the greater social good. You will critically analyse the real-world changing needs from the lens of the United Nations Sustainable Development goals and develop creative solutions using social marketing frameworks and theories.

Social Marketing

Business managers require insights when learning about problems and identifying solutions. This subject will equip you with knowledge about marketing research principles and tools. In this subject you will learn to utilise market information to develop a research proposal. You will learn to use a statistical package to generate and further develop recommendations for real-world marketing problems based on relevant insights.

Marketing Research

Companies may extend their marketing offerings to international markets. To that end, they need to revise their strategies to meet the demands and requirements of particular markets. This subject will equip you with knowledge about international marketing principles. You will learn to critically analyse theories and principles of international marketing. Utilising subject theories, you will learn to identify problems and opportunities for a global company. Further, you will learn to recommend practical solutions that embrace cultural, social, and ethical perspectives of particular markets.

International Marketing

Food and Fibre Markets provides you with the ability to develop and communicate effective strategies to capitalise on market opportunities within an agribusiness context by drawing upon relevant concepts, theory, analytical tools and frameworks. This is a capstone subject in the Agribusiness Major and builds on a foundation that is strongly aligned with the objectives of the United Nations Sustainability Goal (SDG) number 12 - Responsible Production and Consumption. The subject is delivered online and draws on industry experts to explore key factors influencing marketing strategies in the agribusiness sector.

This subject provides you with individual, consumer and managerial understanding of consumer behaviour principles and theories. This subject will develop your knowledge of the theories and concepts underpinning consumer behaviour. You will learn to critically analyse consumer responses to marketing stimuli in the real world. Further, you will learn to exercise ethical judgments and cultural views in the application of consumer behaviour principles.

Associate Degree Marketing Courses & Degrees | Open Universities Australia

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