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13 6736

Study graduate diploma online through Open Universities Australia. Explore all degrees, subjects and short courses now.

Learn the basics of marketing. Explore the fascinating psychology behind consumer behaviour. Understand the value of market research and different advertising channels. Graduate with the knowledge you need to choose a marketing speciality.

Graduate Diploma in Marketing

Consumer Psychology

Marketing

Digital Marketing

Food and Fibre Markets

Fundamentals of Marketing

Sport Marketing

Marketing Strategy and Analytics

Advertising and Integrated Marketing Communications

Business Marketing

Sales and Negotiation

Get a solid foundation in marketing that you can apply to your industry. Explore marketing concepts, thinking and practice. Learn to write a marketing plan for your business. Use competitor and SWOT analysis strategies. 

Marketing Principles: Trading and Exchange

Consumer Behaviour

Learn the ins and outs of e-marketing tools, and how they can help you meet digital marketing objectives. Gain the skills to consider a digital marketing strategy and form a digital marketing campaign. Become confident in analysing performance.

Digital and Interactive Marketing

See how multi-national firms plan, develop and implement marketing communications programs for global brands. Investigate the challenges of marketing across different cultures and media. Explore essential strategies including targeting and positioning.

Integrated Global Communications

Discover the cogs at work behind buyer behaviour. Consider preferences, judgement and decision-making using social science. Combine elements of psychology, sociology, economics and more to explain why people buy, and predict when they’re about to. 

Buyer Behaviour and Analysis

Make your marketing meaningful as you learn how to identify opportunities, isolate challenges and apply global marketing frameworks. Collaborate to make decisions and create strategic executions to achieve a sustainable presence in market.

International Marketing for Managers

Marketing Analytics

Take control of your marketing career. Enhance your professional identity so that you can stand out. Go out of your comfort zone by setting goals, reflecting on achievements, and investigating opportunities. Create a five-year plan.

Professional Development in Marketing

Graduate Diploma Marketing Courses & Degrees | Open Universities Australia

Course results for Graduate Diploma Marketing Degrees

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