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Study bachelor degree business & management online with University of Adelaide through Open Universities Australia. Explore all degrees, subjects and short courses now.

The Bachelor of International Business is designed to produce graduates who want to pursue a career in international business management. All students develop a broad business knowledge in accounting, finance, marketing, management business statistics, and commercial law. Within the major, students undertake specialised studies in international business learning to navigate its environment, operational side, and policy and technical aspects. Specialised courses also include managing across cultures, corporate responsibility for global business, and marketing to the world. Additionally, students develop analytical and decision-making skills needed for professional roles. Alongside the professional knowledge and skills, students have the opportunity to enhance their critical thinking, communication skills, and reflective practice. Graduates will be career-ready for the business world of today and have the interpersonal skills to adapt to the demands of a future economy.

Develop your international awareness of business across key areas including management, marketing, and accounting. By adding cultural awareness to your business skill set, you’ll develop leadership and decision-making skills to work across continents.

Bachelor of International Business

Managing Organisations and People

Personal Professional Development

Entrepreneurship Foundations and Mindset

Business Lifecycles

With increasing demand and potential for International Trade, this course introduces the opportunities available to organisations and explores how they can develop appropriate strategies for an organisation. The course covers new opportunities in International Trade that the World Trade Organization rules for Regional Trade Agreements afford. You will explore negotiating modalities and techniques; the politics of trade negotiations;how to understand statistics and other trade information; and how these agreements affect the movement of people. The course also covers the practical aspects of International Trade and how organisations can practically prepare for entering export markets; partnership possibilities in international trade;and what assistance is available in exporting and developing new markets. The course explores many of the key issues associated with International Trade with a focus on competition policy,foreign direct investment and investment agreements and dispute settlement.

International Trade: Strategies and Opportunities

Health economics is the study of how scarce healthcare resources are allocated among competing interventions and among groups in society. This course introduces basic concepts and practical issues faced by decision-makers at all levels in the health system in allocating scarce resources so that the choices they make maximise health benefits to the population.

Health Economics

A company&#39;s brand will often be amongst the most valuable of its assets. Even startup companies and individuals need to be conscious of what their brand stands for. The &#39;Brand Manager&#39; in a large company is responsible for maintaining and growing the value of the company&#39;s brand. This course prepares students for this role, for &#39;products&#39; that may be a good or a service, a tangible or an intangible. Industry-standard brand metrics are used as an introduction to practical measurement and management and the course advances to the theory of brand equity, points of parity, and points of difference. Brand co-creation is explored, with particular reference to social media marketing such as Facebook, Twitter, and Blogs. The leveraging of brand equity into brand extensions (as with Virgin) is evaluated as a form of growth strategy.

Building and Managing Brands

This course is designed to provide students with an understanding of the principles of Marketing. There will be a focus on the management of the marketing activities and how marketing relates to overall organisational functioning, including the management of exchange processes between business units and consumers and between firms. It will include topics such as environmental analysis, industry and competitor analysis, objective setting, marketing strategies, and marketing mix components such as pricing, distribution, product and service development, and promotion including both traditional and digital marketing communication. Additionally, the course will provide opportunities for the practical implementation of the concepts covered and the development of problem-solving skills by means of face-to-face seminars and tutorials, and online learning.

Introduction to Marketing

This course prepares students for working in an organisation that operates internationally. Students are exposed to different aspects that underpin internationalisation decisions of a firm. They also learn about the input of different functional units within organisations in the success of their international operationists. The broad content themes include international strategy and organisation; entrepreneurial nature of international expansion; different modes of foreign market entry; internationalisation of service firms; international marketing, human resource management, and sourcing. Finally, students have an opportunity to explore ethics and corporate social responsibility (CSR) in the international context. The course develops skills in analysing cross-border business scenarios, identifying opportunities and risks entailed in various internationalisation decisions, appreciating the complexity of international business operations, and including ethics and social responsibility as significant factors shaping a firm&#39;s behaviour in a home and host country(ies).

International Business Operations

This course explores the international business environment in which organisations operate. The course examines the structure and features of the international markets, how organisations engage with these markets, and how they respond to their complexities. Students are introduced to useful theoretical and analytical frameworks that are crucial to understanding the opportunities and risks derived from the political, economic, social, technological, and institutional environment of countries. The course also reviews aspects of global institutions, such as the World Trade Organization (WTO) and the International Monetary Fund (IMF), which set global rules that profoundly affect business strategy and human welfare. Through this course, students are introduced to fundamental skills and competencies for further development towards an international business profession.

International Business Environment

Want to learn new skills to cultivate a different mindset? How about transforming your approach to problem-solving or opportunity recognition? Skills learnt in this course prepare you for creating your own entrepreneurial career path, being a valued corporate team member (intrapreneur), or to use your enterprising skills for working within government or the not-for-profit sector. You will understand the theoretical concepts behind the nature and importance of entrepreneurship, use a number of tools/frameworks/models to identify and assess opportunities, be creative in resourcing and marketing of a startup, and learn how critical customers, risk and ethics are in developing a potential new venture.

This course aims to provide students with the skills necessary to begin their development as a business professional. As students develop their skills and knowledge in their chosen profession it is important that they also develop a broader set of skills and identity as a professional.

This course uses a life cycle perspective of the firm to develop students&#39; understanding of the interrelated nature of the different business disciplines required to establish and grow a business successfully. With the use of an online business simulation game, student groups compete with each other in growing a business in a virtual world while learning about the role of entrepreneurship, strategy, marketing, finance, business structures, management, accounting, taxation, and exit and succession planning. The course will appeal to those who are interested in starting up their own business, as well as those intending in becoming business advisers, leaders or policymakers.

In today&#39;s world, good decision-making relies on data and data analysis. This course helps students develop the understanding that they will need to make informed decisions using data and to communicate the results effectively. The course is an introduction to the essential concepts, tools and methods of statistics for students in business, economics and similar disciplines, although it may have wider interest. The focus is on concepts, reasoning, interpretation and thinking rather than computation, formulae and theory. Much of the work will require students to write effectively and communicate their ideas with clarity. The course covers two main branches of statistics: descriptive statistics and inferential statistics. Descriptive statistics includes collecting data and summarising and interpreting them through numerical and graphical techniques. Inferential statistics includes selecting and applying the correct statistical technique in order to make estimates or test claims about a population based on a sample. Topics covered may include descriptive statistics, correlation and simple regression, probability, point and interval estimation, hypothesis testing, multiple regression, time series analysis and index numbers. Students will also develop some understanding of the limitations of statistical inference and of the ethics of data analysis and statistics.

Data Analytics I

University of Adelaide Bachelor Degree Business & management Courses & Degrees | Open Universities Australia

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