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Study graduate certificate business & management online with Swinburne University of Technology through Open Universities Australia. Explore all degrees, subjects and short courses now.

Learn quantitative skills in exploratory data analysis, estimation and hypothesis testing, factor and regression analysis, discriminant analysis and forecasting. Gain practical experience using statistical software packages such as SPSS and SAS

Graduate Certificate of Applied Statistics

Statistical Practice 1

Research Design

Basic Statistical Computing Using R

Criticise statistics. Carry out independent investigations and order and group data. Describe and display data relationships. Recognise data limits and assumptions using specific statistical methods. Make decisions about means and variables. 

Foundations of Statistics

Marketing Insights

From the initial idea through to delivery and distribution, walk through the steps required to rollout new products and services. Explore the role of digital technology. Improve the customer experience. Learn how to plan and implement a launch.

Marketing and Innovation

Line up and calculate statistical modelling for a range of research designs. Examine how analysis of variance (ANOVA) and multiple regression methods are used to assess experimental and observational research data. Interpret results and write reports.

Analysis of Variance and Regression

Get practical, innovative and creative as you learn to tackle business problems. Apply ethical and sustainable thinking in local and global contexts. Consider the impact of the three Ps that govern an organisation: people, planet and profit.

Advanced Innovation Business Practice

Develop your own marketing action plan by drawing on established marketing theories. You’ll write up an associated budget utilising frameworks that measure progress and performance.
Consider everything from pricing to distribution and branding.

Marketing Strategy and Planning

Ingrate your information systems learning with real world application. Call on analytical and critical thinking, creative problem solving and technical and project management skills while you work in a team to deliver bespoke business solutions. 

Business Information Systems Industry Project

Address how information system management ties into business strategy and operations.
Map common architectural and design approaches to information systems. Analyse the relationship between a company's chief information officer and its CEO.

Information Systems Management

Understand how branding zeros in on an audience. Highlight the importance of innovation and clever design in reaching those targets. Study brand positioning and value propositions. Begin to explore what it takes to maintain and manage a brand.

Innovative Branding

Build up brands using the elements of marketing communication.
Get an overview on publicity, sales promotion, public relations and direct marketing. Learn the ins and outs of advertising strategy and planning. Address budgeting and sponsorship.

Integrated Marketing Communication

Swinburne University of Technology Graduate Certificate Business & management Courses & Degrees | Open Universities Australia

Course results for Swinburne University of Technology Graduate Certificate Business & management Degrees

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