Launching a label from the tropics

March 12, 2018

Unable to find maternity wear that reflected her style, Jayn decided to create her own brand, with the help of her business degree.

Six months ago, mother of two – Jayn – saw a life-changing business opportunity. “I was designing and wearing my own pregnancy clothes, and then I had a few people come up to me and say, wow, that looks really great.” explains Jayn. She decided to launch her own maternity-wear label with attitude, called Mutha Maternity, which has since gained amazing traction.

Splitting her time between Melbourne and Bali, Jayn is hard at work marketing her brand, and working with Balinese tailors to create her next range. At the same time, she was able to earn a degree – Swinburne’s Bachelor of Business, which gave her the confidence to make strategic decisions for her brand.

Whether she’s working on her website, promoting her brand on social media, or talking partnerships with online influencers – Jayn can rely on her newfound knowledge to guide her. “Without theoretical experience on top of my practical experience, I probably wouldn’t have had the confidence to do it.”

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