Demand for online study is evolving.
The 2026 In Focus: Student Demand report provides a clarifying view of how learner behaviour is changing, and what it means for portfolio design, access pathways, and future growth.
Drawing on Open Universities Australia’s unique national perspective on online learner demand, the report interprets the shifts behind the numbers, including:
- adult learners are seeking study that supports career progress, stability and resilience
- AI-driven search is increasing the value of trusted, human guidance
- limited entry and exit pathways are restricting participation in higher education
The distinct cohort that OUA attracts includes underrepresented and non-traditional learners who value flexible entry points such as single subjects, undergraduate certificates and graduate certificates, creating clearer pathways into study and the workforce.
Use this report to understand where demand is moving, how access can shape participation, and where flexible study options can help more students take their next step.
Key take-outs at a glance:
Exploration remains resilient
Student interest in online study remains strong, with learners increasingly seeking trusted, impartial support to navigate complex choices.
Career security is sharpening study choices
Learners are prioritising study choices that support career progression, financial stability and clearer long-term outcomes.
Flexible pathways are critical to participation
Limited pathway options are constraining participation, especially for non-traditional learners who need flexible ways to enter, exit and progress through study.
About Open Universities Australia
Open Universities Australia is a not-for-profit organisation helping more people access higher education, regardless of background, location or prior study experience.
Through our national online marketplace, we connect learners with flexible study options from leading Australian universities. Our student advisory service also provides free, impartial guidance, helping students compare options, understand pathways and take their next step with confidence.
With decades of experience widening participation, we help partners understand evolving demand, expand access and connect more learners to opportunity.
What we offer students
- Free, impartial guidance through our student advisory service.
- Flexible online study options from leading Australian universities.
- Accessible pathways that support confident progression into higher education.