Overview

Course Objectives

This course aims to enable students to:

• Understand marketing concepts, corporate objectives, strategies and practical implementation
• Understand concepts in psychology and sociology relevant to consumer behaviour
• Understand the nature and scope of marketing research and methodology
• Develop knowledge and skills to plan, strategise, implement and evaluate marketing programs that target the internal and external constituencies of businesses and organisations
• Understand and appreciate the cross-cultural issues which impact on the marketing activities of organisations operating in an international environment.

Eligibility

The Master of Marketing has three entrance pathways; direct entry or via the Executive Certificate in Business (Not offered in 2013), or the Pathway Program.

Direct entry - Academic + work experience

Applicants require an undergraduate degree in a discipline other than Marketing from a recognised tertiary institution and a minimum of two years relevant full-time business experience.

Applicants must have a Weighted Average Mark (WAM) of 60% or equivalent Grade Point Average (GPA). For further information please contact the Department of Marketing, Monash University.

OR

Alternative entry: Pathway Program - Work experience

Applicants with no academic qualifications but six years relevant full-time business experience are eligible to enter the course. These students should begin with the four unit pathway program. On successful completion with a Credit average, students are eligible to apply for entry to the Master of Marketing.

As of 2013 there will be no further intake into the Executive Certificate in Business through OUA. Instead a four unit pathway program will be available for students to use in place of the Executive Certificate in Business as a pathway to the Master in Marketing program. There will only be one intake into the pathway program in session 1, 2013.

International applications: Required IELTS score of 6.5 with no individual band score less than 6.0.

How to Apply

This course is restricted. Students are required to apply and be approved by Monash University before they can enrol in units through OUA.

Applications for the Pathway Program or Master of Marketing are due by Friday two weeks prior to the close of enrolment.

1. Read information requirements

   • Select to apply for one or more courses listed on the application form, taking note of the eligibility criteria for each course. If you want to apply for a (restricted) course with a different university, you'll need to submit a separate application from the relevant course page.

   • Read all parts of the application form in advance:

     Receive a faster response by ensuring you have all the required information ready before you start. If you have a web account, sign in first to pre-fill personal details we already have for you on record.

     If you do not have a web account, you'll need to register one within the application form. Once you've registered an account, you'll then be signed in. From here you can choose to complete your application and submit it, or save and return to it later.

     Completing this application should take 15 to 20 minutes.

   • Need help completing your application? Contact us:

     If in doubt about any of the information required to support your application, the more information you can provide the better. If you have any academic queries including how to request credit transfer, contact Monash University directly. For all other enquiries, contact us.

   • Next steps:

     After submitting your application, you should receive a confirmation email containing a copy of your application for your records.

     Your application will be assessed within 2-4 weeks, and if further information is required, we will contact you. Once your application has been assessed, we will be in touch via email to notify you of the outcome. At the latest this will be one week after the closing date for applications.

     If, after submitting your application, you wish to change your preferences or submit an additional document, please email apply@open.edu.au. Include your full name as it appeared on the application.

2. Prepare supporting documents

   • Check that you have all the required documents, according to individual course requirements and your personal circumstances, specifically:

     1. Your curriculum vitae - required for entry into postgraduate courses only.
     2. Certified copies of academic transcripts - required in most cases but check course eligibility rules.
     3. A letter of recommendation from your employer on company letterhead - recommended for entry using work experience.
     4. Certified legal documentation - if you have changed your name e.g. a marriage certificate, deed poll name change certificate.
     5. Certified legal documentation - if you need to correct an error in your date of birth e.g. a birth certificate.
     6. English language test results - if your courses were not predominantly in English e.g. IELTS or equivalent test results.
     7. Official translations of any documents not in English.

     A "certified" copy is a copy bearing the recognised mark of a Justice of the Peace, Commission of Oaths or declarations, Public Notary or a Solicitor.

   • Create an electronic copy of your attachments:

     For each certified document, scan and save it on your computer. Save your curriculum vitae to your computer, then get ready to upload all documents in the form.

   • Do not send original documents as they will not be returned.

Special Requirements

Online Induction
Prior to undertaking their first online unit, students are required to complete an online induction program offered by the Department of Marketing in the week before study sessions commence.

The Department will contact all commencing and timely applicants by email prior to the start of each study session. This program will guide you through the procedure of logging on to our learning site, using it to communicate with other students/tutors, and learning how to send and receive assignments electronically. In addition, the process of searching for online resources and the sharing of this information with fellow online students will be introduced. It's all online – there is no need to attend our campus.

Award Requirements

To qualify for the award of Master of Marketing you must successfully complete 6 core units and 6 electives. Students are expected to enrol in two units per Session to complete the award within three years.

Exit Points

Students enrolled in the Master of Marketing may exit with the award of Graduate Certificate in Business after completing the first four core units,

Students enrolled in the Master of Marketing may exit with the award of  Graduate Diploma in Business after completing eight units including six core units.

Recognition of Prior Learning / Credit

Applicants should contact the course coordinator for information about RPL and Credit.

Recommended Study Pattern

Master of Marketing students must follow these guidelines:

Core units

• start with the introductory unit X3401 Foundations of Marketing
• complete these four units: X3401; X3402; X3403 and X3408
• then complete unit: X3410
• complete the capstone unit X3407 in the final semester
• students must complete any prerequisites

Electives

• Students may, in their final year of study, take the Corporate Project units X3416A and X3416B. These units may only be taken with the permission of the course coordinator.

Related Courses

This course sits within a group of courses, giving you the flexibility to study towards different levels of qualification. The courses are listed from the highest to the lowest qualification.

• Master of Marketing
• Pathway Program ~ for articulation into the Master of Marketing

Course Structure