Web Publishing


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Level of study: What does Undergraduate Level 2 mean?

Undergraduate Level 2

EFTSL: What does EFTSL mean?


Delivery Method: What does delivery method mean?

Fully Online

Availability: What is a Study period?



13 weeks

Government loans available:


Domestic student fee:

$795.00 (AUD)

HECS student fee:

$706.00 (AUD)

International student fee:

$1,020.00 (AUD)


The web is, to a large extent, a medium of written communication; this unit offers you a practically-oriented, conceptually-based approach by which you can become more effective in written publishing on the internet. First, you will closely engage with the practicalities of writing online, across different styles and genres and exploring how its technologies support creativity and innovation. Second, you will learn about the contexts and 'channels' of public online writing. Finally, you will consider key underlying information issues such as relevance, credibility, authority and utility.

Further Information:

Assessment schedule subject to minor alteration. The list of topics is indicative, based on 2011; there may be minor variations in 2012


Equivalent units

You cannot enrol in this unit if you have successfully completed any of the following unit(s) because they are considered academically equivalent:

  • NET34 — The Internet - Current Issues

Recommended prerequisites

You are recommended to have completed the following unit(s) or have equivalent knowledge before starting this unit:

WEB101 is equivalent to NET11.

Special Requirements

  • Broadband access — Regular and reliable Internet access


  • Assignment 1 — Annotated Bibliography (15%)
  • Assignment 2 — Essay (25%)
  • Assignment 3 — Online content creation (60%)

Learning Outcomes

At the completion of this unit students will be able to:

  1. effectively write and present information publicly using the internet
  2. demonstrate understanding of the Internet's various contexts for and channels of communication that influence writing and publishing
  3. apply understanding of specific features of the internet as a medium for effective writing and publishing
  4. present arguments concerning the importance of credibility, authority and utility in creating and assessing internet writing.


This unit addresses the following topics.

2Narrating and Representing the Self
3The Personal Voice
4The Public Voice
5The Attention Economy
6A New Media Audience
9The Future of Web Publishing
10Sourcing Information on the Web and Essay Preparation
11Copy/Paste & Copyright

Study Resources

This unit is delivered using the following methods and materials:

Instructional Methods

  • Audio/Video conferencing
  • Blogs
  • Chat rooms
  • Discussion Forum/Discussion Board
  • Online assignment submission
  • Podcasting/Lecture capture
  • Standard Media
  • Streaming Multimedia
  • Web links
  • Wikis

Print based materials

  • Welcome Letter

Online materials

  • Audio/Video - Streaming
  • Online Assessment
  • Printable format materials
  • Resources and Links
This unit does not have a prescribed textbook(s).

Relevant Courses

This unit is a core requirement in the following courses:

This unit is part of a major, minor, stream or specialisation in the following courses:

This unit is an approved elective in the following courses:

This unit may be eligible for credit towards other courses:

  1. Many undergraduate courses on offer through OUA include 'open elective' where any OUA unit can be credited to the course. You need to check the Award Requirements on the course page for the number of allowed open electives and any level limitations.
  2. In other cases, the content of this unit might be relevant to a course on offer through OUA or elsewhere. In order to receive credit for this unit in the course you will need to supply the provider institution with a copy of the Unit Profile in the approved format, which you can download here. Note that the Unit Profile is set at the start of the year, and if textbooks change this may not match the Unibooks textbook list.
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