Window Dressers

Window Dressers, also known as visual merchandisers, showcase merchandise in windows to the best marketing advantage. They are responsible for planning, designing, and installing window decorations in stores, businesses, and other establishments.

Duties and tasks

  • Deciding which goods should be displayed in particular windows
  • Moving and shifting designs as needed
  • Placing goods in aesthetically pleasing locations
  • Planning window displays for maximum retail advantage
  • Working with effects such as lighting to create the best advantage

Skills required

  • Active listening skills
  • Good artistic ability
  • Keen spatial awareness
  • Oral and written communication skills
  • Use of logic and reasoning to solve problems

Working conditions

Window Dressers often work for private retail businesses and stores. They may also work for non-profit organisations such as hospitals or schools or on a freelance basis.

Professional associations / Industry information

ARA Retail Institute
Creative Industries Skills Council
Service Skills Australia

Related jobs and job titles

  • Customer Service Representative
  • Display Designer
  • Fashion Merchandiser
  • Merchandise Displayers
  • Merchandise Manager
  • Retail Store Assistant
  • Store Manger
  • Visual Merchandiser
  • Window Trimmers