Enrolments for 2023 have closed.

View information for 2024 course intake.

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Marketing Insights into Big Data

Postgraduate | TAS-BMA708 | 2023

Course information for 2023 intake

View information for 2024 course intake
Study method
100% online
Assessments
100% online
Entry requirements
Part of a degree
Duration
14 weeks

FEE-HELP available

Marketing Insights into Big Data

About this subject

  • Upon completion of this subject, the student should be able to:

    1. Critically examine different methods of data analysis and presentation for social networks, complex systems and relational links.
    2. Apply intermediate skills in spreadsheets and data visualisation software to identify trends and relationships among factors in industry and society.
    3. Analyse government, industry and social media data to identify relationships and trends.
    4. Critically evaluate conclusions drawn from different data and analytic tools.
    5. Create interactive models using appropriate software and effectively communicate results and findings to aid decision-makers in understanding interrelationships and trends.

Entry requirements

Part of a degree

To enrol in this subject you must be accepted into one of the following degrees:

Core

  • TAS-MMK-MAS-2023 - Master of Marketing Management
  • TAS-MKT-GCE-2023 - Graduate Certificate in Marketing

Elective

  • TAS-BHI-GCE-2023 - Graduate Certificate in Behavioural Insights
  • TAS-FIN-MAS-2023 - Master of Finance
  • OUA-PSU-GCE-2023 - Postgraduate Single Subjects

Additional requirements

  • Other requirements - Introduction Lecture: 1hr, once in a term Weekly recorded lecture: 1hr, 13 weeks Online Workshop: 3hrs, 4 times in a semester

Study load

0.125 EFTSL
This is in the range of 10 to 12 hours of study each week.

Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.

Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.

Related degrees

Once you’ve completed this subject it can be credited towards one of the following courses

University of Tasmania logo

PostgraduateTAS-MMK-MAS

Master of Marketing Management

University of Tasmania logo

PostgraduateTAS-MKT-GCE

Graduate Certificate in Marketing

University of Tasmania logo
University of Tasmania logo

PostgraduateTAS-FIN-MAS

Master of Finance

Open Universities Australia - Logo

PostgraduateOUA-PSU-GCE

Postgraduate Single Subjects

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