Enrolments for 2022 have closed.
Marketing Insights into Big Data
Postgraduate | TAS-BMA708 | 2022
Course information for 2022 intake View information for 2024 course intake
- Study method
- 100% online
- Assessments
- 100% online
- Entry requirements
- Part of a degree
- Duration
- 14 weeks
HECS-HELP and FEE-HELP available
Marketing Insights into Big Data
About this subject
Upon completion of this subject, the student should be able to:
- Critically examine different methods of data analysis and presentation for social networks, complex systems and relational links.
- Apply intermediate skills in spreadsheets and data visualisation software to identify trends and relationships among factors in industry and society.
- Analyse government, industry and social media data to identify relationships and trends.
- Critically evaluate conclusions drawn from different data and analytic tools.
- Create interactive models using appropriate software and effectively communicate results and findings to aid decision-makers in understanding interrelationships and trends.
- To be confirmed - check subject LMS from commencement
Marketing decision-making is growing in importance in the business world. More than ever before, organisations are placing greater emphasis on the marketers' ability to evaluate, anticipate, and illustrate the contribution of marketing to organisational performance. Increasingly, senior managers are requiring greater rigour and accountability for investments in marketing activities. Within marketing, there is a realisation that practitioners need to be able to justify their strategies, tactics and the associated outcomes, using relevant metrics. Marketing analytics seeks to build a link between the marketing activity of the organisation and the outcomes that result from it.
The focus of this subject is on developing, analysing, and evaluating appropriate models to measure the performance of marketing activities. It will develop students' knowledge of key strategic and technical decision-making models and metrics that form the foundation of marketing analytics. Students will gain knowledge and skills to predict the outcome of marketing plans in order to boost return on marketing investment.
- Spreadsheet Analysis (35%)
- Data Visualisation (35%)
- Complex Systems (30%)
For textbook details check your university's handbook, website or learning management system (LMS).
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Entry requirements
Part of a degree
To enrol in this subject you must be accepted into one of the following degrees:
Core
- TAS-MMK-MAS-2022 - Master of Marketing Management
Elective
- TAS-MBA-MAS-2022 - Master of Business Administration (International)
- OUA-PSU-GCE-2022 - Postgraduate Single Subjects
Prior study
To help set you up for success before you start this subject, we suggest completing or having equivalent knowledge in:
one of
Additional requirements
No additional requirements
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
Related degrees
Once you’ve completed this subject it can be credited towards one of the following courses
PostgraduateTAS-MMK-MAS
PostgraduateTAS-MBA-MAS
PostgraduateOUA-PSU-GCE