Enrolments for 2023 have closed.
International Marketing
Postgraduate | TAS-BMA785 | 2023
Course information for 2023 intake View information for 2024 course intake
- Study method
- 100% online
- Assessments
- 100% online
- Entry requirements
- Part of a degree
- Duration
- 14 weeks
FEE-HELP available
International Marketing
About this subject
Upon completion of this subject, the student should be able to:
- Discuss and analyse international marketing theories and concepts.
- Apply knowledge of international marketing theories and concepts to identify and assess international marketing opportunities.
- Critically evaluate international marketing actions and strategies to gain competitive advantage
- Week 1 - Introduction to international marketing; Discussion on Marketing Environment 1
- Week 2 - Discussion on Marketing Environment 2
- Week 3 - Discussion on Marketing Environment 3
- Week 4 - Research in International Markets: International market selection and entry
- Week 5 - International competitive strategies: Internationalisation, relationships and networks
- Week 6 - Globalisation; Planning for international marketing
- Week 7 - Product and service strategies for international marketing
- Week 8 - Presentations-Assessment 2
- Week 9 - Presentations
- Week 10 - Promotion strategies for international marketing
- Week 11 - Pricing strategies for international marketing
- Week 12 - Place and distribution strategies for international marketing
- Week 13 - International marketing for future: Contemporary topics in international marketing
As global business continues to grow, understanding marketing in all cultures is essential. Understanding diversity is critical due to cultural, economic, technological, political and legal differences, which affect consumer choices and consequently the marketing process. International marketing recognises that consumers across the globe have diverse needs, preferences, and expectations. International marketing considers the opportunities to market new and existing products and services that meet consumer preferences and expectations at a global level. The focus of this subject is on developing your knowledge of factors that affect consumer decision-making at a global level.
In this subject, you will develop knowledge about the various marketing concepts, such as the environment of international markets, international market selection and entry, product, price, place, and promotion strategies for international markets. The subject will allow you to identify various strategies that international marketers apply to gain a competitive advantage in the complex global market. The subject will enable you to develop knowledge and skills for adapting and implementing marketing strategies for international markets.
- Assessment 3: Marketing Plan for International Marketing (45%)
- Assessment 1: Online Quiz and Group Discussion (30%)
- Assessment 2: Marketing Plan Proposal (25%)
For textbook details check your university's handbook, website or learning management system (LMS).
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Entry requirements
Part of a degree
To enrol in this subject you must be accepted into one of the following degrees:
Core
- TAS-MMK-MAS-2023 - Master of Marketing Management
- TAS-MKT-GDI-2023 - Graduate Diploma in Marketing
Additional requirements
- Other requirements - Introduction Lecture: 1hr, once in a term Weekly recorded lecture: 1hr, 13 weeks Online Workshop: 3hrs, 4 times in a semester
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
Related degrees
Once you’ve completed this subject it can be credited towards one of the following courses
PostgraduateTAS-MMK-MAS
PostgraduateTAS-MKT-GDI