Enrolments for 2023 have closed.
Digital and Social Media Marketing
Undergraduate | TAS-BMA349 | 2023
Course information for 2023 intake View information for 2024 course intake
- Study method
- 100% online
- Assessments
- 100% online
- Entry requirements
- Part of a degree
- Duration
- 14 weeks
HECS-HELP and FEE-HELP available
Digital and Social Media Marketing
About this subject
Upon completion of this subject, the student should be able to:
- Apply digital and social media marketing theory to marketing problems.
- Create an effective social media campaign in a business context.
- Evaluate digital marketing strategy using contemporary marketing theory and practice.
- Week 1 - Digital Marketing Foundations
- Week 2 - Web Design
- Week 3 - Digital Analytics
- Week 4 - Search Engine Optimisation
- Week 5 - Paid Search Marketing
- Week 6 - Display Advertising
- Week 7 - Email Marketing
- Week 8 - Social Media 1
- Week 9 - Social Media 2
- Week 10 - Online Reputation Management
- Week 11 - Mobile Marketing
- Week 12 - Digital Strategy
This subject covers the area of digital and social media marketing. Businesses are increasingly confronted with the need to adapt to a real-time digital environment. This subject focuses on providing students with a comprehensive understanding of the evolution and the role of traditional advertising versus digital advertising. You will learn the fundamental of digital and social media marketing and learn how to develop digital marketing strategies to create engaging and effective marketing content. This approach to digital and social media marketing planning considers the strategic use of a range of media.
In undertaking this subject, you will focus on a digital and social media marketing approach to marketing communications that considers how the integration of messages may achieve maximum impact, primarily through the coordinated use of a range of traditional and digital advertising tools (e.g. Facebook, Instagram, LinkedIn, TikTok, Pinterest, and more).
The course is placed in the context of more digital and social media marketing issues faced by organisations of all sizes including the establishment of objectives, budgeting and organising for effective coordination and delivery of digital promotional messages.
You will find that understanding the complexities and issues involved in digital and social media marketing will be of value to you when making both marketing and general business decisions in the future.
- Briefing Note (25%)
- Social Media Simulation (35%)
- Digital Marketing Audit (40%)
For textbook details check your university's handbook, website or learning management system (LMS).
Wherever you are, the University of Tasmania brings its island campus to you through a growing range of online programs across art and design, business, education, health, science, sustainability, technology, and more. It’s never too late to switch things up. Kickstart that career you’ve been dreaming about, or upskill for the one you’re in. You’ll also become a part of the world's leading university on climate action.
Learn more about UTAS.
Explore UTAS courses.
- QS Ranking 2024:
- 20
- Times Higher Education Ranking 2024:
- 19
Entry requirements
To enrol in this subject, you must be admitted into a degree.
Prior study
You must either have successfully completed the following subject(s) before starting this subject, or currently be enrolled in the following subject(s) in a prior study period; or enrol in the following subject(s) to study prior to this subject:
one of
- TAS-BMA151-Principles of Marketing
TAS-BMA251-Principles of Marketing (no longer available)
- TAS-ZAA134-Business Marketing
Please note that your enrolment in this subject is conditional on successful completion of these prerequisite subject(s). If you study the prerequisite subject(s) in the study period immediately prior to studying this subject, your result for the prerequisite subject(s) will not be finalised prior to the close of enrolment. In this situation, should you not complete your prerequisite subject(s) successfully you should not continue with your enrolment in this subject. If you are currently enrolled in the prerequisite subject(s) and believe you may not complete these all successfully, it is your responsibility to reschedule your study of this subject to give you time to re-attempt the prerequisite subject(s).
Additional requirements
No additional requirements
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.