Enrolments for 2021 have closed.
Business to Business Marketing
Postgraduate | TAS-BMA605 | 2021
Course information for 2021 intake
View information for 2022 course intake- Study method
- 100% online
- Assessments
- Subject may require attendance
- Entry requirements
- Part of a degree
- Duration
- 12 weeks
FEE-HELP available
Business to Business Marketing
About this subject
Upon completion of this subject, the student should be able to:
- Explain the theories and concepts underpinning business-to-business marketing and apply them to practice
- Analyse and solve business to business marketing problems
- Plan and develop business to business marketing strategies considering ethical and legal issues.
- Introduction to B2B marketing
- Understanding B2B customers
- Market sensing in B2B environment
- Developing a B2B marketing strategy
- Managing B2B offerings
- Sales and delivery channels in B2B markets
- Communication in B2B marketing
- B2B Price management
- Implementation of B2B marketing strategies
Business to Business (B2B) marketing has gained importance globally and differ significantly from business-consumer marketing. Business markets present unique challenges and opportunities for marketers. Business customers engage in complex purchase decision making processes and respond differently to marketing strategies compared to end consumers. Business marketers thus need to develop and execute unique marketing strategies that offer superior value and long lasting business relationships with customers. This unit will develop students knowledge of, and skills in, business to business marketing, so as to understand, analyse, and apply theory and principles of B2B marketing to build relationships and target business customers with appropriate products and services.
- Case Study Report (30%)
- Essay (30%)
- Final Exam (40%)
For textbook details check your university's handbook, website or learning management system (LMS).
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Entry requirements
To enrol in this subject, you must be admitted into a degree.
Others
Available as "Open Access" with the requirement of a Bachelors degree.
Additional requirements
No additional requirements
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.