Open Universities Australia 13 6736 Favourites
Open Universities Australia
  • Study online
    • Explore study online
    • Architecture & construction
    • Art & creative design
    • Business & management
    • Community services & care
    • Education & teaching
    • Engineering
    • Health & medical science
    • Humanities & social science
    • IT & computer science
    • Law & justice
    • Media & communication
    • Psychology & mental health
    • Science
    • Search all courses
    • Study types
    • Undergraduate degrees
    • Postgraduate courses
    • Pathways and pre-university
    • Single subjects
    • Short courses
    • Choosing a course
    • Help me choose a course
    • Chat with a student advisor
    • Compare courses
    • Degrees vs single subjects
  • How OUA works
  • Your studies
    • Getting started
    • Key dates
    • Minimum age requirements
    • How to enrol
    • Applying for credit
    • Study planning
    • Textbooks & study materials
    • Computer requirements
    • Exams
    • International students
    • Financial options
    • Student loans
    • Study allowances
    • Fees
    • Support
    • Getting advice
    • Study preparation
    • Disability support
    • Smarthinking
    • Special Circumstances
    • COVID-19 & Study
  • Advice
13 6736
Favourites
Sign in
  • OUA
  • Subjects

Postgraduate TAS-BMA605-2021

Business to Business Marketing

From

$2,702 $0

Your upfront cost: $0

International student?

Duration

12 weeks

Study method

100% online

Available loans

  • FEE-HELP

Assessments

Subjects may require attendance

Prior study

Not required

Study terms

  • 22 Feb 2021
UTAS
Australia’s fourth oldest university, the University of Tasmania, is highly regarded internationally for teaching and academic excellence. The university offers more than 100 undergraduate degrees and more than 50 postgraduate programs across a range of disciplines. The university offers students a diverse range of opportunities, the chance to learn from leading experts, and excellent preparation for their future careers.

QS RANKING 2021

19

Times Higher Education Ranking 2021

25

  • 2021

Subject details

What you'll learn

Upon completion of this subject, the student should be able to:

  1. Explain the theories and concepts underpinning business-to-business marketing and apply them to practice
  2. Analyse and solve business to business marketing problems
  3. Plan and develop business to business marketing strategies considering ethical and legal issues.
Topics covered
    • Introduction to B2B marketing
    • Understanding B2B customers
    • Market sensing in B2B environment
    • Developing a B2B marketing strategy
    • Managing B2B offerings
    • Sales and delivery channels in B2B markets
    • Communication in B2B marketing
    • B2B Price management
    • Implementation of B2B marketing strategies
Entry requirements

Others

Available as "Open Access" with the requirement of a Bachelors degree.

Special requirements

No special requirements

Description

Business to Business (B2B) marketing has gained importance globally and differ significantly from business-consumer marketing. Business markets present unique challenges and opportunities for marketers. Business customers engage in complex purchase decision making processes and respond differently to marketing strategies compared to end consumers. Business marketers thus need to develop and execute unique marketing strategies that offer superior value and long lasting business relationships with customers. This unit will develop students knowledge of, and skills in, business to business marketing, so as to understand, analyse, and apply theory and principles of B2B marketing to build relationships and target business customers with appropriate products and services.

Assessments

  • Case Study Report (30%%)
  • Essay (30%%)
  • Final Exam (40%%)
Textbooks

Check the learning management system (LMS) of your university for textbook details.

Related degrees

Postgraduate TAS-MKT-MAS-2021

Master of Marketing Management Advanced

Postgraduate TAS-PAS-MAS-2021

Master of Professional Accounting Specialisation

Postgraduate TAS-MBA-MAS-2021

Master of Business Administration International

Tell us a little about yourself

Open Universities Australia
Facebook Twitter Instagram LinkedIn YouTube
  • Contact us
  • About us
  • OUA Blog
  • Media centre
  • Partnerships
  • Universities
  • Your career
  • FAQ and glossary
  • Work with us
  • Courses
  • MBA online
  • COVID-19 and study
  • Partner Hub
  • Open2Study

Open Universities Australia is a not-for-profit organisation.
© Open Universities Australia 2021. All rights reserved.

  • Cookies
  • Copyright
  • Disclaimer
  • Privacy
  • Terms of use
  • Site map