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Agribusiness Marketing
Undergraduate | TAS-ZAB9117 | 2020
Course information for 2020 intake
- Study method
- 100% online
- Assessments
- 100% online
- Entry requirements
- Part of a degree
- Duration
- 10 weeks
HECS-HELP and FEE-HELP available
Agribusiness Marketing
About this subject
Note: Students may only enrol in this subject (TAS-ZAB9117) if they are admitted to the Undergraduate Certificate in Agribusiness. All other students should enrol in TAS-ZAB117.
Upon completion of this subject, the student should be able to:
- Identify and describe principles of marketing
- Describe and analyse market drivers and marketing strategies
- Communicate marketing messages of products, services and experience
- Identify, evaluate and use relevant discipline tools and techniques
- Identify and evaluate relevant behaviours, principles and perspectives in the workplace
- Use reflective and deliberative thinking to generate plans for self-development
- Apply practice and discipline based skills and knowledge to communicate solutions to real world problems
- Introduction to Marketing
- Marketing Mix and Marketing Case Studies
- Customer Relationship Management
- The Marketing Industry
- Branding, Marketing Media
- Marketing Messages
- Industry Showcases
- Digital Marketing
This subject introduces the principles of marketing in business and the influence of consumers. You will explore why and how a business identifies and analyses the markets for its products, services and experience. This will include an appreciation of the scope of the marketing practitioner, value propositions, marketing theory, brand messages and customer relations management.
- Engagement Task: Unit Outline Declaration (0%)
- Marketing Concept Poster and Reflection (30%)
- Case Study Analysis (30%)
- Digital Marketing Campaign and Reflection (40%)
For textbook details check your university's handbook, website or learning management system (LMS).
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Entry requirements
To enrol in this subject, you must be admitted into a degree.
Equivalent subjects
You should not enrol in this subject if you have successfully completed any of the following subject(s) because they are considered academically equivalent:
Additional requirements
No additional requirements
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.