Enrolments for 2023 have closed.

View information for 2024 course intake.

University of South Australia logo

Introduction to Social Media

Undergraduate | USA-COMM1073 | 2023

Course information for 2023 intake

View information for 2024 course intake

Put your social media presence under a magnifying glass. Use a critical mind to look at how frequently you use social platforms, and why. Begin to understand how social media is used in strategy by organisations the world over.

Study method
100% online
Assessments
100% online
Entry requirements
No ATAR needed,
No prior study
Duration
10 weeks

FEE-HELP available

Introduction to Social Media

About this subject

  • By the end of this 10-week course, you’ll be able to:

    1. Understand the extent and prevalence of social media usage in contemporary society analyse the emergence of digital communication, specifically social media, and consider the impact of a networked society on interpersonal communication and privacy.
    2. Identify the main social media platforms currently on offer, their user profiles and effectiveness.
    3. Demonstrate understanding of social media as a strategic communication tool within different industry sectors.
    4. Understand and analyse the link between social media usage, personal brand and reputation, and the use of social media for professional communication.

Entry requirements

No entry requirements

Study load

0.125 EFTSL
This is in the range of 10 to 12 hours of study each week.

Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.

Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.

Why study a single subject?

Bite sized study

Try studying a particular area to see if online study suits you, or upskill in just a few months with a single subject that you’re interested in.

Pursue a dream

With thousands of single subjects to choose from, you can find topics that get you on the path to your higher education goals fast.

Gain Uni credit

Most single subjects are part of a full degree. That means if you’re keen to keep learning, you can gain credit for the subjects you’ve successfully completed.

Single subject FAQs

Tell us a little about yourself

Keep track of your favourites

Create a free account or sign in to: