Subject details

1. Identify and discuss the structure and features of the global marketplace and its global institutions.

2. Explain how the global business environment affects the operations and strategies of international business.

3. Apply international business resources, theories and principles to analyse various means of international engagement and decision making in international business.

4.Evaluate the effectiveness of international business operations and strategies.

5. Communicate an analysis and evaluation of the relationship between the global business environment and international business.

  • Topics

    • Introduction to International Business
    • Globalisation and Internationalization
    • Participants in International Business
    • Cultural Issues in International Business
    • International Trade and Investment
    • Political Environment
    • Emerging Markets
    • Global Strategic Structure
    • International Entry Strategy
    • Contemporary Research in International Business
  • Study resources

    • Instructional Methods

      • Disscusion forum/Discussion Board
      • Online assignment submission
    • Online Materials

      • Resources and Links
      • Printable format materials
      • Audio-Video streaming

No eligibility requirements

Special requirements

No special requirements

Business operates in a global marketplace. As a result, business professionals need to understand the international business environment and its impact upon their organisation's operations.

The subject examines the structure and features of the global marketplace, how organisations interact with that marketplace, and how they respond to its complexities.

  • 3 hours (60%)
  • 2500 words (40%)

Textbooks are subject to change within the academic year. Students are advised to purchase their books no earlier than one to two months before the start of a subject.

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