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The University of South Australia, UniSA, is ranked in the top 10 universities nationally and amongst the very best young universities in the world. They offer over 200 world-class degrees that are informed by industry and delivered with a highly practical approach to teaching and learning. In fact, they are South Australia’s number one university for graduate careers. They are a valuable partner with Open Universities Australia.
QS RANKING 2021
Times Higher Education Ranking 2021
By the end of this 10-week course, you’ll be able to:
- Integrate the many concepts learned in specialised marketing courses into an overall understanding of marketing and business in a competitive environment.
- Integrate marketing knowledge with other business concepts from economics, finance, accounting, human relations, and business management.
- Design and apply a strategic marketing plan.
- Develop and apply skills in oral and written presentation and negotiation.
- Demonstrate the ability to work successfully in a team to achieve autonomous and organisational objectives.
- Demonstrate Business Enterprise Skills in the context of the Marketing discipline.
- StrataSim Market Decision-Making
- StrataSim Market Research Tools
- Developing a Marketing Plan – Analysis Sections
- Business and Marketing Planning Strategies
- Pricing Strategies
- Financial Strategies
- Developing a Marketing Plan – Synthesis Sections
- StrataSim Double Decision Round
No eligibility requirements
No additional requirements
Integrated Marketing is an experiential learning course. This course provides you with real-world experiences of working as a product marketing manager.
You’ll have the opportunity to apply your business and marketing knowledge in a team-based competitive simulation called StratSim.
UniSA Online’s 10-week short courses give you the flexibility to upskill in a certain area, stay current with developments in your field, diversify your knowledge, or even explore a new direction in your career – without having to commit to the time and cost of a full university degree.
Delivered 100% online, you’ll be able to study where and when it suits you. Access online academic and student support seven days a week, fit study around work and life commitments, view learning resources 24/7, and log in to the interactive online environment anywhere, any time and on any device.
This is a third-year course from UniSA Online’s Marketing degree. Please note: you are responsible for completing any relevant prerequisite courses before enrolling in this course.
- Report - 3500 words (60%)
- Presentation - 25 minutes (40%)