Essentials of Marketing Planning

• • Introduction to Business and Marketing Planning
  • Analysing internal and External Environments
  • Market Research and Segmentation
  • Strategies - Planning for Competitive Advantage
  • Planning for the Marketing 4Ps
  • Ethics and Sustainability
  • The Impacts of the Internet on Marketing Strategies
  • Planning for Internationalisation
  • Performance, Measurement, Evaluation and Control

No eligibility requirements

Additional requirements

No additional requirements

Get to know the different components of a marketing plan. Cover a range of topics including the marketing planning process, identifying your competitive advantage and specific strategies for internationalisation, as well as approaches for conducting business online. You’ll also gain skills in using different tools to plan, implement and evaluate business and marketing strategies. 

UniSA Online’s 10-week short courses give you the flexibility to upskill in a certain area, stay current with developments in your field, diversify your knowledge, or even explore a new direction in your career – without having to commit to the time and cost of a full university degree.  

Delivered 100% online, you’ll be able to study where and when it suits you. Access online academic and student support seven days a week, fit study around work and life commitments, view learning resources 24/7, and log in to the interactive online environment anywhere, any time and on any device. 

This is a third-year course from UniSA Online’s Marketing degree. Please note: you are responsible for completing any relevant prerequisite courses before enrolling in this course.

Should your course have an exam it will be scheduled for Australian Central Standard Time or Australian Central Daylight Time, depending on the time of the year.

• Analysis Report - Marketing Plan part 1 (50%)
• Strategy Report - Marketing Plan part 2 (50%)

Current study term: 18 Sep 22 to 25 Nov 22