Enrolments for 2023 have closed.

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Introduction to Marketing

Undergraduate | UAD-MAR1001OUA | 2023

Course information for 2023 intake

View information for 2024 course intake
Study method
100% online
Assessments
100% online
Entry requirements
Part of a degree
Duration
13 weeks

FEE-HELP available

Introduction to Marketing

About this subject

  • By the end of this course students will be able to:

    1. Understand the importance in business practice of being marketing oriented;
    2. Evaluate market conditions and customers needs when forming marketing strategies;
    3. Describe a range of common strategies for use with each of the various Marketing mix tools: product, pricing, promotion, and distribution;
    4. Recommend and justify an appropriate mix of such strategies to form a cohesive overall strategy to address given marketing tasks or situations; and
    5. Use examples from current events and real-world marketing situations to apply, illustrate and discuss different marketing strategies.

Entry requirements

Part of a degree

To enrol in this subject you must be accepted into one of the following degrees:

Core

  • UAD-HSM-DEG-2023 - Bachelor of Health Service Management
  • UAD-INB-DEG-2023 - Bachelor of International Business

Additional requirements

  • Equipment requirements - Headphones or speakers (required to listen to lectures and other media). Headset, including microphone (highly recommended). Webcam (may be required for participation in virtual classrooms and/or presentations).
  • Software requirements - It is essential for students to have reliable internet access in order to participate in and complete your units. MyUni is the University of Adelaide's online learning environment. MyUni provides access to various features including announcements, course materials, discussion boards and assessments.

Study load

0.125 EFTSL
This is in the range of 10 to 12 hours of study each week.

Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.

Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.

Related degrees

Once you’ve completed this subject it can be credited towards one of the following courses

University of Adelaide logo

UndergraduateUAD-HSM-DEG

Bachelor of Health Service Management

University of Adelaide logo

UndergraduateUAD-INB-DEG

Bachelor of International Business

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