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After successfully completing this subject, you will be able to:
- Define the scope and scale of communication applications and reflect on their relevance to tourism
- Recognise and understand the imperatives in effective cross cultural communication including the ethical and social implications of the language of tourism
- Identify research which advances future communication applications and consider their utility to tourism
- Appraise the impact of the increasing sophistication of electronic communication and how it might be utilised to solve tourism’s problems with distribution and market reach
- Work in diverse groups to evaluate the significance of effective communication in post crisis recovery.
- Types and role of communication
- The language of tourism: ethical considerations
- Marketing communications; mediums and applications
- Brochures: representations of the intangible
- New media: social media
- Post crisis communication
- Cross cultural communication
- Communication and sustainable tourism, channels for community involvement
- The future of communication in tourism
You must have successfully completed the following subject(s) before starting this subject:
SWI-TOU10001, or SWI-TOU110
Students must have completed 10 subjects in addition to TOU10001.
No special requirements
- BLOG (20-30%) (0%)
- Individual (20-30%) (0%)
- (40-60%) (0%)