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Sports/Advertising/Media
Undergraduate | SWI-MDA20011 | 2018
Course information for 2018 intake
Tackle the relationship between sport, advertising and media.
Review sport's place in the fabric of our society. Detail how advertising campaigns are planned and constructed. Run into questions about sports audiences, merchandising and celebrity.
- Study method
- 100% online
- Assessments
- 100% online
- Entry requirements
- Prior study needed
- Duration
- -
HECS-HELP and FEE-HELP available
Sports/Advertising/Media
About this subject
Students who successfully complete this subject will be able to
- Identify how sport, advertising and media are central to an understanding of ourselves and the society of which we are a part
- Demonstrate an understanding of the connections between professional sports organisations, social media and fan engagement
- Critically analyse various social media platforms and campaigns utilised by sports organisations, teams and individual sports stars
- Construct a social media sports campaign.
- The Sport Media Nexus
- Analysing Social Media Sports CampaignsDecoding Media Advertising
- Gender, Race and Sport
- Sports, Celebrity Athletes and Social Media
- Sports Fans: Identities, Communities and Online Engagement
- Merchandising
- E-sports
- Sports Campaigns
- Sport and Technology
- Sports Audiences
- Developing a Social Media Sports Campaign
This subject explores the nexus between sports, advertising and media. Students will gain an understanding of how sport and advertising function, how they operate in the broader context of television and social media, and the ways in which they impact on ideas of race, nation, audience and merchandising. Students will investigate how social media enables fan engagement with sporting organisations, sports stars and each other, and the implications of this engagement for advertising and sponsorship. The subject will also equip students with the tools necessary to analyse and create a social media sports campaign.
- — Social Media Sports Platform (15%)
- Analysis Task — Social Media Sports Campaign (35%)
- Assignment — Social Media Sports Campaign (50%)
For textbook details check your university's handbook, website or learning management system (LMS).
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Entry requirements
Equivalent subjects
You should not enrol in this subject if you have successfully completed any of the following subject(s) because they are considered academically equivalent:
SWI-MDA30001 (Not currently available)
SWI-ADV308 (Not currently available)
Others
You must have completed four (4) subjects before starting this subject.
Additional requirements
No additional requirements
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
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